stefano besana digital festival - gamification e social business
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Stefano Besana
Dalla Gamifica2on al Social Business
Play is the only way the highest intelligence of humankind can unfold
- Joseph Chilton Pearce
The opposite of play is not work is depression
- Brian Sutton Smith
in U.S.A. 99% of boys under 18 and 94% of girls play regularly - 13 and 8 hours a week.
61% dei C-Level Aziendali si concede una pausa ludica almeno una volta al giorno (2009)
L’Età media dei videogiocatori in Italia è di 28 anni. Negli USA 1/4 ha più di 50 anni
17% della popolazione italiana gioca ai videogame (contro il 38% dei Francesi)
2010: l’industria videoludica ha generato profitti - solo nel nostro paese - per oltre 604 milioni € (+17%).
By 2015 more than 50% of organizations that manage innovation process will gamify them 1.6 billion of dollar invested in gamification
Motivation and Gamification Perché il metodo del «Bastone e della Carota» non funziona? • Limita la capacità delle
persone di avere idee innovative
• Abbatte la motivazione intrinseca delle persone
• E’ addictive e distrae dagli obiettivi principali
• Orienta gli atteggiamenti e consolida i comportamenti nel breve termine
• Contrasta i comportamenti positivi
• Specularmente incoraggiano comportamenti negativi e poco etici.
The solution is to gradually become free of societal rewards and learn how to substitute for
them rewards that are under one's own powers. This is not to say that we should abandon every
goal endorsed by society; rather, it means that, in addition to or instead of the goals others use to
bribe us with, we develop a set of our own.
Mihaly Csikszentmihalyi
Verso una definizione
Gamification and Recruiting
"We think this will be a fun way for people to learn about what it means to operate a manufacturing plant, and at the same time, learn about what Siemens does here in the US" (Daryl Dulaney, CEO of Siemens Industry).
Gamification and Learning
It teaches portion control and customer service in a cartoon-like simulation of a Cold Stone store. Players scoop cones against the clock and try to avoid serving too much ice cream. The company says more than 8,000 employees, or about 30% of the total, voluntarily downloaded the game in the first week. (Business Week)
Gamification and Collaboration
Nitro for Jive gives users a set of missions to complete, each of which exposes them to a critical piece of functionality within the Jive platform. Users earn points and unlock badges for using and mastering these pieces of functionality, and “level up” when they hit key milestones. Social elements like high score tables, newsfeeds, and the ability to display and share your status, drive friendly competition and collaboration among the user base.
Gamification and Innovation
Scottish Water is a public entity, a subsidiary of the Scottish government, which manages the infrastructure related to the distribution of water and collection of waste water throughout Scotland. It has 3.700 resources in its employ. 9 months from the launch, the Innovation Pool counts 750 users and has generated over 330 new ideas and/or suggestions for improvement. Out of those, 7 have already been validated and implemented under tight deadlines. The sites receives on average about 10 posts (ideas, votes, comments) per day.
So What? • Le iniziative e i bisogni devono
sempre partire da Obiettivi di Business
• Strumento: non fine. Il fine restano gli obiettivi concreti di business da ottenere
• Integrazione: il punto di arrivo è la trasformazione digitale dell’intero workplace aziendale.
• E’ un processo – prima di tutto di change management – non un interruttore acceso/spento
• Valutare, misurare, cambiare, riprogettare e rivedere (perpetual beta)
• Be Human: non dimenticatevi le persone!
• Divertirsi!
