Stefanka is disrupting the fashion industry with its perfectly molded bras using 3D scanning

technology.

Empowering women through uncompromising comfort in everyday bras.

80 % of ladies don’t wear the right bra size...

Brand promise Each woman is unique. Thus, she deserves the best measurement.

Values Authentic | Exclusive | Masstige

Vision Disrupting fashion consumption through personalization and mass customization.

Short Term

Provide personalized bras using 3D scanning technology.

Create perfectly fitted molded cups to

all breast shapes.

Mid Term

Produce a range of highly customizable products (choice of fabrics, colors,

accessories, padding...).

Maximize the 3D scanning user experience with smartphone technology

into the fashion industry.

Long Term

Disrupt fashion consumption through the personalization and mass customization.

Expand the product range using the

same business model: Sportswear, Swimsuit, menswear...

Persona EARLY ADAPTOR

Young women who embrace new trends.

VOLUPTUOUS BREAST Women with large breasts searching for fitting bras.

ASYMETRIES

Women with breast asymmetry or women with post masectomy.

25-45 year-old segment

Process

3D Captation User Experience Production

Contingency Plan

Market Shares

1 – Senza* 2 – Victoria’s Secret* (5th brand for online sales in USA)

3 – La vie en Rose 4 – Joe Fresh (Loblaw’s) 5 – Lululemon *Limited Group Brands (17% in USA)

(in Canda)

SWOT

-  Aucun concurrent direct, offrant le même BM. Weaknesses

Threats Opportunities

Strengths

-  Consolidated Market (Limited Group Brands)

-  Imitation by a MNC

-  3D Captation -  Molded & Custom cups

-  Shipping period -  User confidentiality

-  Emerging trend of MCP -  2x growth of lingerie

segment VS apparels

Experts Committee •  Louis-Simon Ménard

•  Mathias Gabor •  Pierre Balloffet •  Bolo Michelin

•  Claude Ananou •  Valeria Velandia •  Patrick Messier

•  Jonathan Nicolas •  Sarah Cundiff •  Yves Pigneur

Let’s start this journey!