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STEEL PERSPECTIVES FOR THE AUTOMOTIVE INDUSTRY P. Blain OICA President May 31 st 2012 Patrick BLAIN - OICA President - Steel & Automobile

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STEEL PERSPECTIVES FOR THE

AUTOMOTIVE INDUSTRY

P. Blain – OICA President May 31st 2012

Patrick BLAIN - OICA President - Steel & Automobile

Patrick BLAIN - OICA President - Steel & Automobile

Introduction

“You can have it any color, as long as it’s black.” H. Ford

Introduction

Patrick BLAIN - OICA President - Steel & Automobile

Taub et al, 2007

Introduction

Safety

Performance

Price

Production Material

Choice

Patrick BLAIN - OICA President - Steel & Automobile

Introduction

Patrick BLAIN - OICA President - Steel & Automobile

Automotive Steel Consumption Outlook

Production Trend

Consumption Trend

Alternatives

Strategic Objectives Patrick BLAIN - OICA President - Steel & Automobile

Production Trend 2000-2020

Patrick BLAIN - OICA President - Steel & Automobile

0,0

20,0

40,0

60,0

80,0

100,0

120,0

140,0

2000 2005 2010 2015 2020

Millio

n u

nits

World Automotive Production & Forecast

Production by World Regions

Patrick BLAIN - OICA President - Steel & Automobile

0

10

20

30

40

50

60

2000 2005 2010 2015 2020

Automobiles Production (million units)

European Union (27) Europe (others) North America South America Asia (except China Japan & S.Korea) China Japan S. Korea

Mass Trend 2000-2020

Patrick BLAIN - OICA President - Steel & Automobile

1400

1450

1500

1550

1600

1650

1700

2000 2005 2010 2015 2020

Mass

(kg)

Average Vehicle Mass - Data & Projection

2009

Composition

Patrick BLAIN - OICA President - Steel & Automobile

2011 2020 - Estimation

Average European material weight distribution

Steel Consumption Trend

Patrick BLAIN - OICA President - Steel & Automobile

0

20000

40000

60000

80000

100000

120000

140000

2000 2005 2010 2015 2020

Thousa

nds

of

tons

World Automotive Steel Demand

Steel Demand by Regions

0 10 20 30 40 50 60 70 80 90 100

2000

2005

2010

2015

2020

Share in steel demand for automobiles of the different regions

European Union Europe (others)

North America South America

Asia (except China Japan & S.Korea) China

Japan S. Korea

Mass reduction strategies

3 Technical paths to reduce mass:

Reduce thickness (e)

Reduce material density (ϱ)

Reduce Surface (S)

Patrick BLAIN - OICA President - Steel & Automobile

Mass = e.S.ϱ

ϱ

Source: Ducker Worldwide

Priorities

Patrick BLAIN - OICA President - Steel & Automobile

Potential savings ~50-70kg

Potential savings ~150kg

Potential savings ~200kg

Use all the

potential of

steel

technology

Use more

Aluminum

Study the

possibilities

Practicality of implementation

Research & Development

Patrick BLAIN - OICA President - Steel & Automobile

Source: Goede et al.

Source: PSA Peugeot-Citroën

Recycling & Circular Economy

Patrick BLAIN - OICA President - Steel & Automobile

Suppliers

Car Manufacturers

Sales & After Sales

Energy Recovery & Landfill

Mining & Material

manufacturing

ELVs

Users

CONCLUSION

1. Weight of cars & Steel incorporation are

decreasing

2. Stable Steel Demand

3. Multiple mass-optimization strategies

4. Design of new steel grades and recycling

Patrick BLAIN - OICA President - Steel & Automobile

THANK YOU.

Steel Perspectives for the Automotive Industry

Patrick BLAIN - OICA President - Steel & Automobile - May 31st 2012

‘Nothing is impossible, particularly if it is inevitable’

Weight Contributors

Patrick BLAIN - OICA President - Steel & Automobile

Detailed Composition

64% 7%

5%

2%

1%

21%

Average 2010 car mass composition

Steel Non Ferrous metals Fluids Glass Others Plastics

2011 2020

Patrick BLAIN - OICA President - Steel & Automobile

Security & Mass Reduction

From U.S. EPA and NHTSA:

Patrick BLAIN - OICA President - Steel & Automobile

Downsizing vs Mass Reduction

Downsizing Mass reduction

Patrick BLAIN - OICA President - Steel & Automobile Lutsey 2010.