steel perspectives for the automotive industry

STEEL PERSPECTIVES FOR THE

AUTOMOTIVE INDUSTRY

P. Blain – OICA President May 31st 2012

Patrick BLAIN - OICA President - Steel & Automobile


Introduction

“You can have it any color, as long as it’s black.” H. Ford

Introduction


Taub et al, 2007

Introduction

Safety

Performance

Price

Production Material

Choice


Introduction


Automotive Steel Consumption Outlook

Production Trend

Consumption Trend

Alternatives

Strategic Objectives Patrick BLAIN - OICA President - Steel & Automobile

Production Trend 2000-2020


0,0

20,0

40,0

60,0

80,0

100,0

120,0

140,0

2000 2005 2010 2015 2020

Millio

n u

nits

World Automotive Production & Forecast

Production by World Regions


0

10

20

30

40

50

60

2000 2005 2010 2015 2020

Automobiles Production (million units)

European Union (27) Europe (others) North America South America Asia (except China Japan & S.Korea) China Japan S. Korea

Mass Trend 2000-2020


1400

1450

1500

1550

1600

1650

1700

2000 2005 2010 2015 2020

Mass

(kg)

Average Vehicle Mass - Data & Projection

2009

Composition


2011 2020 - Estimation

Average European material weight distribution

Steel Consumption Trend


0

20000

40000

60000

80000

100000

120000

140000

2000 2005 2010 2015 2020

Thousa

nds

of

tons

World Automotive Steel Demand

Steel Demand by Regions

0 10 20 30 40 50 60 70 80 90 100

2000

2005

2010

2015

2020

Share in steel demand for automobiles of the different regions

European Union Europe (others)

North America South America

Asia (except China Japan & S.Korea) China

Japan S. Korea

Mass reduction strategies

3 Technical paths to reduce mass:

Reduce thickness (e)

Reduce material density (ϱ)

Reduce Surface (S)


Mass = e.S.ϱ

ϱ

Source: Ducker Worldwide

Priorities


Potential savings ~50-70kg

Potential savings ~150kg

Potential savings ~200kg

Use all the

potential of

steel

technology

Use more

Aluminum

Study the

possibilities

Practicality of implementation

Research & Development


Source: Goede et al.

Source: PSA Peugeot-Citroën

Recycling & Circular Economy


Suppliers

Car Manufacturers

Sales & After Sales

Energy Recovery & Landfill

Mining & Material

manufacturing

ELVs

Users

CONCLUSION

1. Weight of cars & Steel incorporation are

decreasing

2. Stable Steel Demand

3. Multiple mass-optimization strategies

4. Design of new steel grades and recycling


THANK YOU.

Steel Perspectives for the Automotive Industry

Patrick BLAIN - OICA President - Steel & Automobile - May 31st 2012

‘Nothing is impossible, particularly if it is inevitable’

Weight Contributors


Detailed Composition

64% 7%

5%

2%

1%

21%

Average 2010 car mass composition

Steel Non Ferrous metals Fluids Glass Others Plastics

2011 2020


Security & Mass Reduction

From U.S. EPA and NHTSA:


Downsizing vs Mass Reduction

Downsizing Mass reduction

Patrick BLAIN - OICA President - Steel & Automobile Lutsey 2010.

steel perspectives for the automotive industry

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