stankiewicz bill social media mktg09 6 2 09
TRANSCRIPT
Using New Tools in Tough Times Bill Stankiewicz
Vice President and General ManagerShippers Warehouse
[email protected]: 1-678-364-3475
http://www.linkedin.com/in/billstankiewicz2006
2009 Marketing and Sales Conference
Winning the War for your Customers’ Dollar
July 15-16, 2009 Chicago, Illinois IWLA Conference
2
Social Networking Websites
• Social networking services are becoming more plentiful and more utilized daily. These services exist in order to allow social networks sharing a common interest the opportunity to stay connected. With so many websites that allow for these interactions, it’s hard to know where to start, let alone knowing all the options that are available. There are many reasons to become involved in social networks. Several benefits of joining these networks include the following:
• Connecting to existing friends and family members
• Building professional relationships• Locating local business resources• Marketing cheaply and effectively.
3
Internet Devices Are Everywhere For Online
CommunicationsMobile Devices Communications
Convergence ofCorporate Systems
and DataCollaborative Platforms Localized Technology
Security
Ubiquitous computingDevices for lifePortable computing power
Convergence of communicationBroadband, Wi-Fi and WiMAXAlways accessible or online
Real-time dataUnified view of the customerComplete transaction historyNoncorporate data (satisfaction)
Outside four wallsExtend out to customer, back to suppliers
TaggingProximity monitoring
BiometricsProfiling or access
4
Basically there are 3 types of Social Network
Web Sites
• Personal contact management websites. These websites provide the best opportunities for connecting existing friend and family contacts. While these sites also offer opportunities for connecting with business professionals, they are primarily focused on personal aspects.
• Business networking websites. These websites are meant to assist you in connecting with business contacts, new and old alike. Many are structured in such a way that they can be used as customer relationship management (CRM) tools.
• Cultural trends networking websites. Websites in this category can be utilized in understanding the current trends and fashions. This can potentially help in understanding where to focus your efforts in the business world.
5
How Aggressively Should You Be Using Business
Social Networks?
More aggressivelySame as todayLess aggressively
Same As Today More Aggressively
6
Social Networking-continuedDid You Know? Clip from Youtube, double click on page
7
Social Networking Sites
8
Top 25 Social Networks
1 facebook.com
2 myspace.com
3 twitter.com
4 flixster.com
5 linkedin.com
6 tagged.com
7 c lassmates.com
8myyearbook.com9 livejournal.com
10 imeem.com
11 reunion.com
12 ning.com
13blackplanet.com14 bebo.com
15 hi5.com
16 yuku.com
17 cafemom.com
18 friendster.com
19 xanga.com
20 360.yahoo.com
21 orkut.com
22 urbanchat.com
23 fubar.com
24 asiantown.net
25 tickle.com
myspace
9
10
For More Information
• Contact Info:Bill StankiewiczVice President & General ManagerShippers WarehouseOffice: 678.364.3475Cell: 770-331-6225williams@shipperswarehouse.comwww.shipperswarehouse.com
11
Referenced Articles used for presentation material
• http://www.matthuggins.com/a-definitive-list-of-social-networking-websites-to-help-you-succeed/
• Compete.com, top 25 Social Networks Chart• Youtube authors' names (Karl Fisch, Scott McLeod, and
Jeff Bronman)
12
Shippers Warehouse Locations
• 5,000,000 + Square Feet• Operations in Dallas & Atlanta• 10 Facilities• Largest privately held regional 3PL
provider in the Southwestern United States
13
Shippers Warehouse of Georgia Locations
• We are located in Jonesboro & Rome, Georgia and are operating in 540,000 sq ft at present.
• In Dallas Texas -8 facilities, over 4,500,000 square feet in operation.
• Shippers Warehouse of Georgia participates in the Energy Star program.
14
• TransportationTransportation• 48 contiguous states• Southeast Coverage
• Alabama • Florida • Georgia • Kentucky • Mississippi • North Carolina • South Carolina • Tennessee • Texas • Virginia
• Truckload and LTL• Next day and two day service• Flexible relationships with a dedicated fleet of quality carriers• Daily freight consolidation• Guaranteed freight rates and on-time delivery• Freight bill audit and payment• Tender loads• Labeling and printing• Returns Coordination• Daily customer pickups• Cross docking• Store door delivery• Performance measurement• EDI shipment tracking, support and reporting
• WarehousingWarehousing• Sanitation rated AIB superior • Temperature controlled space • Sprinkler protected • Monitored security alarm system • Floor and pallet rack storage• 8 x 10 foot dock doors• 22 to 30 foot clear ceilings• Evaluations• Facility audits and start-ups• CAD layouts
• PackagingPackaging• Rapid turnaround• Point of sale packaging• Dedicated space, facilities and machinery• Flexible services and packaging equipment• Any volume• Assembly, filling and white room operations• Value added services• Labeling and bar-coding• Inspection and disassembly• Multi-packing• Shrink wrapping• Customized product packaging• Display module building• Stretch Wrapping
Responsive, experienced provider of integrated logistics services including:Responsive, experienced provider of integrated logistics services including:
• Reverse LogisticsReverse Logistics• Product information gathering and reporting• Proprietary reporting software• Serial number and component level tracking• Sorting to origin• Detailed components catalog• Dedicated space, systems and services• Container loading and shipping• Product testing and replacement• Corporate and consumer returns• Warranty verification• Labeling and printing• Product and retailer knowledge• Materials sort and segregate