south county magazine november 2012

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NOVEMBER 2012 4 SOUTH COUNTY MAGAZINE

"What a great magazine!!! With all the advertising I have done for Salon Bamboo, Ilove the response I have gotten from South County Magazine. Whether you are anew business or existing ... it's great when your customers notice your advertising!"- Jamie Springer, Salon Bamboo and Del Mar Beauty Supply, San Clemente

"I've been using media advertising for 5 years. I'm used to having to wait a fewmonths for any phone calls when I start in a new publication. I was so pleasantly

surprised when my phone started ringing from the very FIRST ad that I placedwith South County Magazine. Jody really has done a great job for me."

- Stephanie Frisch, Insurance 101

"Simply put, advertising in South County Magazine works. My participation has resultedin new customers and the process couldn't have been easier. Not only did the magazineoffer design services at no charge, they created a great ad without needing much inputfrom me because they took the time to really understand my business. The resulting addoes a great job of getting my 'message' out - I'm very pleased."- Betty Darroch, Mission Viejo Wigs, Mission Viejo

Hidden in a historic district, I wondered how anyone would find us. Of course,there's nothing like word-of-mouth, but when we decided to advertise, I felt thatSouth County Magazine was a good fit since it highlights all the best things to seeand do in the OC. Sure enough, we began hearing from our visitors that they sawus in the magazine and decided to check out our zoo. South County Magazine iscertainly something to crow about!" - Carolyn Franks, owner ZOOMARS Pet-

ting Zoo, San Juan Capistrano

"We have been involved with South County Magazine since its first edition in January2011. Monaco Jewelers was featured as the cover of the inaugural issue and weare still receiving positive feedback from customers - new and existing - who remem-ber seeing our showcase. Additionally, we are very happy with our advertising rela-tionship with South County Magazine and look forward many years of mutualsuccess and continued growth"

- Ron Pashaian, Monaco Jewelers, San Juan Capistrano

"I keep hearing that print media is going away, but I can't find any evidence of thatbased on my experience in advertising with South County Magazine. For my busi-ness, it's been phenomenal - every time the magazine goes out, I consistently re-ceive calls that have resulted in a steady stream of new clients. I couldn't be happierand encourage other local business owners looking for avenues to increase theircustomer base to look no further than South County Magazine."

- Candice Lopez, Call in the Crew

November 2012 Issue

South County Magazine serves thecommunities of San Clemente, San Juan

Capistrano, Dana Point, Laguna Nigueland Aliso Viejo.

We will strive to continually improve with eachedition and welcome feedback from our

readers. For questions or comments, please e-mail the editor at

[email protected]

PublisherCommunity Publications LLC.

EditorJody Robinson (714) 596-6611

[email protected]

Managing EditorBetsy Sanz

Art Director David Perez

Associate EditorHeather Evans

Editorial AssistantChelsea Murphy

Sales & MarketingMarlo AndersenAnthony ArcurioMichael CupicLorn Walberg

Distribution ManagersRolando Ruiz • David Starr

Advertising Inquiries(714) 469-3495

Contributoing WritersKelley Crawford

Robert K. Faber, DDSStephanie Frisch

Jeanine JustC. Lawrence "Larry" Thomas

Cover PhotographyAnthony Holguin,

Raymond Photography

"The response has been amazing! (Our placement) was better than any advertisingwe have done in any other publication - South County Magazine not only broughtin many new customers, but the right kind of clientele we were hoping to attractfor long-term success."- Mitch and Ashley O'Leary, Collective Habit, Laguna Niguel

ADVERTISER TESTIMONIALS

"I recently started advertising with South County Magazine and can honestlysay that after only one issue in print, I've seen a marked increase in calls, web-site hits and inquiries from new prospective clients. In less than one month,I've secured a handful of new clients. The support provided by Jody and herteam is amazing." - Robyn Mannaert, Permanent Makeup Lounge, SJC

"The first time I saw South County Magazine, I thought it would be a great av-enue to advertise my business and I was right. The ad South County created forme did a great job of getting my message out and more importantly, getting my

phone to ring. Thank you to South County Magazine for the excellent work!"- Marcio Andre Vigel, BBQ Cleaning Services, San Clemente

PERMANENTMAKEUPLOUNGE

"We have been rewarded with significant new business thanks to being part of SouthCounty Magazine. We don't feel like advertisers - we feel like partners! There is alwayssomething wonderfully new with this publication that sets them apart from the otherswhich allow us to meet fellow business owners and we all work together to strengthenour businesses and gain new quality clients. Thank you, South County Magazine!” –Lana Farfan, Caught in the Moment Photography


OCTA and CalTrans Plan 1-5 SouthCounty Improvements 8

Avoid the Impact of Obamacareand Increased Taxes by Planning 10

Waiting for Dental Insurance?Please don't, here's why 12

Cover Feature: Ricardo's Place ofSan Juan Capistrano 14

Business Borrowing Basics 16

Understanding Sleep Apnea 18

Having "The Discussion" SoonerRather Than Later 24

Assistance League CapistranoValley Home Tour 26

Zia Jewelry Anniversary Sale 27

Gracie Barra Jiu-Jitsu 28

Villa Ford's 2013 Ford Escape 32

N O V E M B E R 2 0 1 2

contents

14 Ricardo’s Place ofSan Juan Capistrano


Carpool lanes on Interstate 5 (I-5) that now end inSan Juan Capistrano will extend south of AvenidaPico in San Clemente as part of a $275 millionproject by the Orange County Transportation Au-thority (OCTA) and the California Department of

Transportation (Caltrans).

The congested Avenida Pico interchange in San Clemente will alsobe rebuilt as part of the project, which is funded by Measure M, ahalf-cent sales tax approved by Orange County voters for transporta-tion projects.

Construction to build the carpool lanes in both directions will beginin fall 2013. One new soundwall is planned, along Shorecliffs GolfCourse on the west side of the freeway north of Avenida Vaquero.The final phase of the project, rebuilding the interchange, is expectedto begin in 2014 and finish in spring of 2017.

OCTA and Caltrans Plan I-5South County Improvements

Work between Avenida Pico and San Juan Creek funded by Measure M

To schedule a presentation or for more information, contact Julie Toledo at (714) 560-5573 or via e-mail [email protected]. Visit us on Facebook at www.facebook.com/OCI5SouthCounty or at www.octa.net/I5Pico

When finished, the portion of Avenida Pico under the freewaywill expand to nine lanes. The lanes include two throughlanes headed west and three through lanes headed east, aswell as two left turn lanes to enter the northbound freewayand two left turn lanes to enter the southbound freeway. New

bicycle lanes will also be added to Avenida Pico in both directions be-neath the freeway and through theproject area.

The OCTA outreach team has held more than 20 meetings withcity leaders and other community stakeholders to inform them aboutthe project. The outreach team has also distributed project informationat summer concerts in San Juan Capistrano, as well as the craftfair at San Clemente’s Farmers Market and the San ClementeHigh School’s Back-to-School Night. Representatives alsodelivered informational fliers to nearly 350 businesses along theproject corridor.


key area utilizing cutting edge tools andtechniques is invaluable. Finding ways tosynergistically incorporate various wealthmanagement solutions gives you thebroadest range of flexibility, security andcontrol moving into the future. Year end isa superb time to do so as it may unearthcurrent year tax savings at the same time.

Schedule a pension review meeting totake full advantage of the “best tax deduc-tion available” and:

• Set up your pension plan prior to12/31/2012. Many plans need to be estab-lished (the paperwork) prior to year-end;however contribution calculation andfunding may be delayed to the extendeddue date of the return (September or Oc-tober of 2013). This provides you with theflexibility to reduce your tax bill late into2013.

• Review how your pension account is al-located including the potential risks of in-flation (higher interest rates) and currencydevaluation.

• Determine if you should be investing inyour retirement plan on tax-deductiblebasis or on an after-tax basis (Roth). Thisis based upon your tax bracket.

• Establish a pension plan that has a loancapability of $50,000 per participant.

Review your health insurance coveragein view of recent health law changes. Inparticular, obtain quotes for alternativeplans that can take advantage of Health Sav-ings Accounts (H.S.A.) which can allow you todeduct out of pocket medical costs.

Consider hiring family members (chil-dren/spouse) if you are a sole proprietor.Significant tax savings can be achieved in-cluding establishing a medical reimburse-ment plan and pension contributions.

Accelerate business equipment pur-chases and cars prior to year-end to takeadvantage of Bonus Depreciation that isavailable through 12/31/2012.

Schedule an insurance update analysisto make sure you have adequate coverageand finalize your decision to purchaselong term coverage.

Connect with Peter and the team at Prescott Tax & Wealth Managementby calling (949) 248-9815 or email: [email protected]

Schedule a year-end Financial Review or Tax-Planning to:

• Consider repositioning your assets to avoid the additional Obamacare taxes on passiveincome.

• Income shift income to reduce 2012 or 2013 taxes in consideration a potential increasein tax rates.

• Consider a Roth-IRA conversion now to provide you tax planning flexibility.

• Review investment portfolio(s) to “harvest” tax losses in stocks, bond or mutual funds.

• Determine 2012 tax liabilities.

• Avoid Alternative Minimum Tax (AMT)

Discover the advantages of incorporation for tax savings and legal protection. It isa must to schedule a “Choice of Business Entity” meeting to determine the best course ofaction and the required steps/procedures.

Optimize your “big” financial picture with a holistic planning review that examines andintegrates all key aspects of your family’s financial planning – taxes, investments, college plan-ning, retirement, risk protection, business and estate. Understanding the specifics of each

by Peter D. PrescottCPA, Masters in Taxation

Plan Now!Avoid theImpact of Obamacare &

Increased Taxes


For $39we will conduct a thorough exam, diagnose you and discuss youroptions for treatment. Financing is available should your oral health careneeds exceed your budget.

We can help! Absence of Pain does NOT indicate Absence of DentalDisease. If you've been putting off a dental exam, realize that thecare you need is never going to be less costly than if you seektreatment NOW.

Dental insurance is entirely unlike Medical Insurance orCar Insurance- which pay after you have met your de-ductible. If you've ever had dental insurance, thinkabout how it works...Dental Insurance is simply a num-ber of dollars (typically $1000-$1500/year) that an em-ployer provides for dental services toward an employeeor individual's care. This yearly maximum does NOTtake into account an individuals diagnosis, treatmentneeds or cosmetic 'wants'. It's merely a 'benefit', butthe benefit ends at that dollar amount, every year, ir-respective of the conditions in your mouth. If you arenot employed or your employer does not offer dentalinsurance, you will likely find that purchasing DentalInsurance on your own is not really worthwhile. Gen-erally the premium you pay will be more or less equal

to the yearly benefit amount. There simply is no 'Free Money' throughinsurance, they're not dummies-it is a big business designed to makemoney. The bottom line is: Don't wait, we can help you minimize yourcost and maximize your oral health!

It seems like every day Imeet someone who tellsme they haven't seen adentist "because theydon't have dental insur-ance". Their perception

apparently is that Dental In-surance provides a sort of FreeMoney for dental care, or thatkeeping one's mouth healthy isnot worth spending money onin the absence of insurance.Truth be told, dental care neednot 'break the bank'. Regularcheck-ups/x-rays/teeth cleaningcosts very little compared to treating complex problems or diseasethat has progressed in the absence of care. After all, progressionof Dental disease waits for nothing-including insurance benefits.

Waiting for Dental Insurance?Please don’t, here’s why . . .

by Robert K. Faber, D.D.S.

Robert K. Faber, DDS, and his team of dental care professionals can help you with thefinancial aspects of receiving the care you need. Connect with him by calling (949) 493-3376

or visit www.capistranodentist.com. His offices are located at 31921 Camino Capistrano,Suite 21 in San Juan Capistrano


30% Off, While It Lasts!

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At no cost to you, Donna will visit your home, confer withyou, take photos, and select the right blend of furniture,décor, florals, and color pallette to create just the look

you have always wanted!

arly in my writing ca-reer, I had the oppor-tunity to interviewmany successful en-trepreneurs for anOC-based regionalbusiness/l ifestylepublication. While thescope of the featuredbusinesses was di-verse, the owner/op-erators all shared anunerring passion fortheir profession anda common belief that“if you love what youdo, the money willfollow.”

Ricardo’s PlaceFamily roots and commitment to community defines this iconic

San Juan Capistrano restaurantby Jody Robinson • cover photography by Anthony Holguin, Raymond Photography

EAs the owners of Ricardo’s Place Mexican Restaurant inSan Juan Capistrano, there’s no doubt that Ricardo and Rosa Beas practice what theypreach with regard to their devotion family (including their extended “family” of em-ployees, many of whom have been with Ricardo and Rosa since the restaurant openedin April of 2003), friends and dedication and commitment to the betterment of thecommunity.

Alicia Beas (seated)served as the inspirationbehind the family-run

restaurants across SouthernCalifornia including those

owned by her sonsRicardo (L) and Luis Alejandro

(pictured below) and herbrothers Mario Ariasand Arnulfo Arias

Clockwise from(L): Luis Alejandro;Ricardo's PlaceGrand OpeningRibbon Cuttingwith Mayor Joe

Soto, GrandmotherJuana Gonzalezand Ricardo;

Doña Alicia, DonJesús and little

Rosita


“Ricardo and Rosa Beas rep-resent the best of the best,”says Richard Ybarra, FormerCREER Executive Director.“They are passionate and in-spiring as individuals, as ateam, as business and social entrepreneursand they are community building innovatorswho give at home, at the office and in thestreets. They are truly "champions of Capis-trano" whose consistency and contributionslarge and small always add up to success andgiving. I am honored to call them friends andcolleagues.”

For my part, I had the pleasure of meeting Ricardo and Rosa for the first timewhen I was in the process of launching South County Magazine inJanuary 2011 and felt an instant connection to this dynamic couple.

I had initially approached them about participating in themagazine from an advertising standpoint and spoke to themabout editorial opportunities to showcase their business. AsI would come to discover is their way, Ricardo and Rosa im-mediately redirected the attention from themselves to sharewith me details of many worthy local non-profit organiza-tions they felt would better benefit from exposure in a com-munity magazine.

BusinessLast year, Ricardo and Rosa Beas were recognized with the San JuanCapistrano Mayor’s Award for “Business Leader of the Year” award – adistinguished honor created several years ago to recognize “individualsin the community who have shown outstanding commitment to the qual-ity of life in San Juan Capistrano.”

For both Ricardo and Rosa, the seeds of success – both personally andprofessionally – were planted at an early age by their mothers.

Ricardo and his siblings (Rosa, Raquel, Bertha, Estela, Alejandro, Belénand Minerva) credits their mother, Alicia Beas, with serving as the inspi-ration for the growth and success of several Southern California-basedfamily-run restaurants built on the foundation of her strong work ethicand business acumen.

The authentic Mexican cuisine on the menu are fashioned after and in-spired by Ricardo’s grandmother Juana González-Arias' own family recipes.On one of her last trips to the region from her native Mexico, his grand-mother attended the grand opening of Ricardo’s Place.

Rosa’s mother, Rosa Ruiz-Rivera, influenced Rosa’s varied philanthropic in-terests throughout her childhood and continues to inspire her daughter tospearhead efforts to raise awareness and funds to support many local andinternational charitable organizations.

“My mother has a huge heart and always gave of herself, her time and talentsto benefit others,” says Rosa. “Ricardo and I share the belief that what yougive, you will receive many times over in life.”

“Ricardo’s Place is a wonderful success story and a reminder that in an age ofspreadsheets and Search Engine Optimization, a great product and friendlyservice are still the most effective tools for business success,” says Mark Bo-denhamer, Executive Director, San Juan Capistrano Chamber of Commerce.“San Juan Capistrano wouldn’t be the same without Ricardo’s Place and thegreat people behind it.”

ter of Mexico in Orange County and a board member of theFriends of the San Juan Capistrano Library and the Boys &Girls Clubs of Capistrano Valley. Ricardo lends his time toserve on the board of the San Juan Capistrano Chamber ofCommerce and the Latino Business Council and the coupletake pride in their volunteer efforts in the San Juan Capis-trano and Monarch Beach Rotary clubs.

To connect with Ricardo and Rosa, call (714) 493-4941 or visit Ricardo’s Place at 32082 Camino Capistrano in San JuanCapistrano or visit www.ricardosplace.net. Ricardo’s Place is open six days a week (closed Mondays) for lunch or dinner

and offers takeout and catering for gatherings of all sizes - from small family functions to large corporate events.

A member of Ricardoand Rosa's extended"family," Lou DeStephano overseesthe restaurant's

catering operation.

CommunitySteadfast supporters of numer-ous charitable organizations,Ricardo and Rosa devote theirtime to giving back, particularlyto the local youth in our com-munity. They are both on theBoard of Directors for ATLAS, ayouth soccer program, and theCapistrano Community Mari-achi Program. Rosa is an am-bassador for the AmericanCancer Society Relay for Life,co-founder of the Cultural Cen-

Rosa Beas credits hermother, Rosa Ruiz-Rivera (pictured

here), withinstilling in her a

desire to give back tothe community

Photo cred

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of credit to support accounts receivable or inven-tory, purchase of a building to house the busi-ness, term loans for improvements, and the like.

The primary underwriting documentation is thehistory of the company as detailed in tax returnsand financial statements. However, it is helpful ifthe bank understands what the business is plan-ning to do, its goals, and the strategy and tacticsintended to meet their planned results. Businessplans, strategic plans, and budgets are examplesof this forward-looking documentation.

The structure of the borrowing is also important.Businesses should keep in mind that lines ofcredit usually need to be paid off at least onceper year for 30 days. If funds are needed for alonger period, a term loan would be more appro-priate.

If your banker understands the business’s bor-rowing needs, he or she can recommend theappropriate loan structure for them. This com-munication is essential to a good banking rela-tionship and a good banking relationship isessential to any busi-ness’s success.

Bankers frequently get calls from entrepreneurs looking for capital for their business. Theyare looking to borrow money to fund their operation.

Many banks, probably most if not all, want to see a track record before they lend to a“newer” company. If the loan is larger, they will want two or three years of history (tax re-turns for both the business and the business’s principals, financial statements for the sameperiods and for current year to date, and personal financial statements for the principals).Depending on the specifics of the deal, other documentation such as receivables aging, in-ventory schedules, and real estate owned may be required.

If the borrowing is smaller, perhaps one year of business and personal tax returns and fi-nancial statements will suffice.

Banks will not generally provide “paid in capital.” That is the function of investors, venturecapitalists, private equity firms, and “hard money” lenders. Usually these sources want anownership interest in the enterprise. This money can be quite expensive, but necessary toget started.

If the business has a track record, the bank is a source of funding for equipment loans, lines

Business Borrowing Basics

C. Lawrence “Larry” Thomas is First Vice President and South County Regional Managerof Independence Bank. The South County Regional Office is located at 32291 Camino Capistrano,

Suite A in San Juan Capistrano. Larry can be reached at (949) 373-1578or visit www.independence-bank.net

by C. Lawrence "Larry" Thomas


“We don’t have a one-size-fits-all approach to our patients,” saysDr. West. “For this reason, we have a very high success rate. Ialso have a very skilled and caring staff. We make sure to followup, get to know you, and we want you to feel welcome when youwalk through the door. Our patients love the friendly and relaxedenvironment, and we love working for them!”

Dr. West began his career as a general dental practitioner in Mis-sion Viejo, where he worked for over 30 years doing cosmetic,biologic and family dentistry. Five years ago, Dr. West began anew direction when he decided to limit his practice exclusivelyto sleep issues. While most dentists use only one type of sleepaid appliance, Dr. West is trained on several different sleep aidappliances and is widely recognized as a talented specialist inhis field. He is also one of only a few Southern California-basedMedicare Providers for Sleep Appliances.

“I can’t tell you how good it feels to hear a patient tell me they’vehad the best sleep in years, or that they’ve been able to sleep inthe same room as their partner again,” he says. “I’ve seen a pa-tient’s entire life change simply because they were able to get agood night’s sleep!”

Dr. West offers complimentary consul-tations, and many of his patients claimthey learned more about sleep studiesfrom his free consultations then theydid from their Sleep Specialist M.D.

If you think you might have a sleepingissue, let Dr. West treat you today. Bet-ter sleep is truly the key to a better life.I

I bet you didn’t know you could sleep your way to a better life. That’sexactly what Scott E. West, DDS, helps his patients do. Specializing inSnoring, Sleep Apnea and CPAP intolerance, Dr. West has been the pre-mier expert for treating sleep problems with highly customized treat-ments, designed exclusively on a case-by-case basis.

To connect with Dr. West, call (949) 829-6700 or visit www.cannotusecpap.com.Questions about your insurance plan? Not a problem. His staff is ready to find the best options for you.

Offering Alternative Treatment of Snoring,Sleep Apnea and CPAP Intolerance

By Heather Evans

Scott E. West, DDS

SPOTLIGHT ON:

Classic Film SundaysAliso Viejo Library 2 pm

CALENDSAN CLEMENTE • SAN JUAN CAPISTRANO • DANA POINT • LAGUNA BEACH • LAGUNA NIGUEL • ALISO V

List Your Event [email protected]

SUNDAY MONDAY TUESDAY WEDNEHyperlocal, Targeted Readership.

4 5 6 7

11 12 13 14

18 19 20 21

25 26 27 28

Savannah Chop HouseMagic ShowLaguna NiguelEvery Sunday

5:30- 8pm

Child Age 4-6 MV 2400

FOOTBALL on the bigscreen at Savannah

Chop HouseLN

St. Anne SchoolAdmissionsOpen House

Laguna Niguel9 a.m. –11 a.m.

Camino CapistranoPlayhouse

SJC

Laguna Beach Art Tours10:30am, 12:30pm, 5:30pm

714-270-0388

Daily Happy Hour at Bar TopCasanova Ristorante

Dana Point3:30 p.m. -

6:00pm Savannah Chop H free Cooking Classwww.savannahchop

OC Women in Annual M

E 31891

SJ

WineThree

Live Music at The Deck647 S. Coast Hwy.LB: 5 pm - 8 pm.

English a

Yoga in the Park.30801 Pacific Coast Hwy.LB 8 a.m. Free!



Zia Jewelry AnniversaryParty & Sale!

November 16th, 17th and 18thLow Sale Prices!

Complimentary Grand • Marnier & Chocolates31761 Camino Capistrano • SJCwww.ziajewelryonline.com

$5 GourmetBurgers

Citrus RestaurantRenaissance Club-Sport Aliso Viejo

$5 GourmetBurgers


$5 GourmetBurgers


$5 GourmetBurgers


Taco TuesdayRicardo's Place

SJC

Sawdust Studio Art Classes10 am & 2 pm

Sawdust Art Festival(inside the Healy House)$95 (includes materials)

DAR VIEJO • MISSION VIEJO

ESDAY THURSDAY FRIDAY SATURDAY

www.southcountymag.com

1 2 3

8 9 10

15 16 17

22 23 24

NOVEMBER ’12

Laughter Yoga Main Beach -LagunaLB: 8 amFree Admission



Dana Point Farmer's MarketLa Plaza Park on PCHnear the Clock Tower

DP: 9-1pm.

dren's Art Class 6 years - Art Steps 00 Alicia Pkwy #31

(949) 454-9555

Play and Learn Toddler TimeAliso Viejo Library 11 am

“California Dreamin’”– A Surfing Themed Gala

benefiting the LagunaPlayhouse

Marriott Laguna CliffsResort and Spa

DP 5:30

Puttin On The Glitz! Avenida Del Mar

San Clemente 5 p.m. – 9 p.m.

Mission Viejo Farmers MarketMV Civic Center - 200 Civic Center

Every Friday 9 am - 1pm.

30

Casino San Clemente140 W. Avenida Pico SC 6 p.m. – 10 p.m.

House Gluten-

phouse.net

n Networking 4th Marketplace ExpoEl Adobe Restaurant Camino CapistranoJC 10 a.m. – 3 p.m. Laguna Beach

Art WalkFree admission and trolley ridewww.firstthursdaysartwalk.com

Veterans Day at theOcean Institute Dana PointFree for veterans and theirimmediate family members

ZUMBA! Sea Country Senior &

Community CenterLN $10

e-O-Wednesdaye Seventy Common

Kitchen + Drink370 Glenneyre St.

LB 5 p.m. –9 p.m. $30

"Club Rosa" LatinLounge

Olamendis1100 S. Coast Hwy.LB 10 p.m. – 2 a.m.

Rock Band UFOat The Coach House

SJC 8 pm

29 Doggy Day CarePlay Group!Crown ValleyAnimal Care

Center, LagunaNiguel. $18

DSB – billedas the “nextbest thing to Journey!”The Coach House • SJC 8 pm

Dana Point Harbourwww.turkeytrot.com

Reverse Happy HourFrench 75

Laguna Beach9 p.m. - closing


Through November 30, Tuttle's Carpet One of Laguna Niguel,a Premier Partner with Wools of New Zealand, will featureWools of New Zealand brand carpet and rugs by Karastan,

Nourison, Fabrica, Couristan, and more at 20% percent off.

“The Brilliant Choices event offers our customers a superior floor-ing product at a discounted price,” says Owner Kevin Hentzen.“Providing vivid color and natural style, wool from New Zealandis the best fiber for carpet and rugs. And the Wools of NewZealand brand certifies that the product has been made to thehighest standards of quality and performance.”

To connect with Tuttle's Carpet One, visit the showroom at 27751 La Paz Road in Laguna Niguel,call (949) 831-1332 or visit www.tuttlescarpetonelagunaniguel.com

New Zealand Wool Carpets at Tuttle'sCarpet One of Laguna Niguel

Beautiful & Natural Wools of New Zealand brand carpet and rugs last longer and provide ben-efits that other carpets can’t claim. In addition to its exceptional beautyand softness, wool is a natural, non-allergenic fiber that works to improvethe health and safety of a home by cleansing the air and preventing fires.It is also an environmentally friendly, rapidly renewable fiber that helpssustain our natural resources.

During the Brilliant Choices event, consumers have the satisfaction ofknowing that a portion of each purchase will be donated to Shear Joy, aHeifer International program that provides sheep to needy families world-wide. Since 1944, Heifer International has provided livestock, seeds, treesand extensive training to improve the lives of the poor and operates inmore than 50 countries.

Tuttle's Carpet One is a Premier Partner that is distinguished by Wools ofNew Zealand as a “Showroom of Excellence.” It is one of an exclusive groupof luxury showrooms in the U.S. that benefits from proprietary programsand products.


949.493.3376Robert K. Faber, D.D.S.

Advanced Techniques in Family & Cosmetic Dental Care

Personal & Compassionate Care • Preventive Dental CareCeramic Crowns • Dental Implants and Dentures • Cosmetic Dentistry

Porcelain Veneers • Teeth Whitening • Children’s Dentistry

* Before After

* Before After

* Before After

www.capistranodentist.com31921 Camino Capistrano, Suite 21, San Juan Capistrano

Your smile says a lotbefore you even say a word

Serving San Juan Capistrano since 1999

39$39$No Insurance?Don’t Wait Til It Hurts!

Exam with X-Ray(s)New Patient Special15%15%

• Crowns • Dentures• Tooth Colored Fillings• Teeth Whitening

& Gum Therapy

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your “dedicated” person for handling your affairs as you become unable to doso for yourself or need additional help as you age? Are they aware of where togo to find the services that you may need from community, non-profit and gov-ernmental offices?

There are four categories that need to be discussed with your loved ones now,NOT after a major health event or worse. They are:

1. Your personal needs and concerns,2. Your opinions about housing and health as you age or suffer poor health.3. How you feel about dying, death and your wishes for your funeral.4. Insight into your financial and legal matters.

If you haven’t made the time to have this discussion yet, set a deadline for your-self to do so. It may seem unimportant to you now, perhaps uncomfortable too,but none of us have a crystal ball and we don’t know whattomorrow brings. Preparing now lightens the burden onyour loved ones when “life happens,”

e often assume that our loved ones will instinc-tively know our wishes should something hap-pen to us.

Having “The Discussion”Sooner Rather than Later

by Stephanie Frisch

Stephanie Frisch is the owner of Insurance 101 and is an independent insurance broker dedicated tohelping others make “educated decisions” about their insurance choices when it comes to health

insurance, life insurance, long-term care planning and annuities. For answers to your questions, oran in-home, no-fee consultation, call (949) 351-2443

WThen ask yourself this:

Do they know your personal concerns about aging, longterm illness and death? Do they know what resources youhave and what you don’t have and where they may beasked to step into help? If you don’t have children, who is

2) What is the cost for lasertoenail treatment?IR: The treatments are broken downinto two easy to understandcomponents. The first is theexamination and nail treatment whichmay be covered by insurance. Thesecond part is the actual lasertreatment which is not covered. Aone-time examination fee of $500 ischarged during the first sessionwhich covers both the fee for the ini-

tial examination as well as the follow-up office visit. There is a separate laser fee of $70 foreach toe which is also paid upfront and covers two laser treatments. For example, treatingone toe would be $570; however if all ten toenails are treated, the charge would be $1200.For severe infections, a third laser treatment may be necessary. Exclusive anti-fungalproducts are sold separately. You are not forced to treat all your nails as may be mandatoryat other offices.

1. How did you perfect the lasertreatment for fungal nails?Ivar Roth, DPM: After performing thou-sands of laser fungal toenail treatments, Ideveloped and refined a proprietary proto-col coupled with the newest second gen-eration FDA approved laser. The new laserwith its digital readouts allows me to tellprecisely how much energy is required tokill the fungus. With this information, I cal-culate a specific customized laser treatment tailored to each patient. This patient specifictreatment means that no two patients are given the same laser treatment. In addition, I in-vented a new way to get rid of the fungal infection in the toenails. Before your lasertreatment, I will perform Maximum Nail Reduction (MNR) which removes at least 80% of your fungus in a single office visit. This exclusive protocol is so effective that I appliedfor a patent and it is currently only available at my office. The initial treatment fee includes asecond treatment session in order to ensure your success.

BEFORE AFTER 6 MONTHS


Contact Dr. Roth today for your appointment:351 Hospital Road #407 • Newport Beach, CA 92663

T: 949.650.1147 • F: 949.650.6434 • [email protected]


Dr. Roth's Patient

Dr. Roth's Patient

Dr. Roth's Patient

3) Is there a treatment for split nails?Dr. Roth has developed a newpatent pending cure for split nails.Only one or two treatments arerequired to solve this problem.


Thousands of children at Camp Pendleton and in south Orange County will directly benefit

from the Assistance League of Capistrano Valley’s 7th Annual Christmas Home Tour. On

Sunday, December 2, four splendidly decorated homes in Cypress Cove, an exclusive gated

community in San Clemente, will open their doors for this annual event. From 11 a.m. to 4

p.m., guests can view the homes and sample tastings from local restaurants. All proceeds

from the event are targeted for children at Camp Pendleton and in the local area, for school

clothing and supplies, developmental reading materials and support for educational enrich-

ment programs. Tickets, priced at $30 each, may be purchased through the Association’s

website,at www.capistranovalley.assistanceleague.org or by calling (949) 291-8408.

The Assistance League of Capistrano Valley (ALCV), is a non-profit, volunteer organization, which has five dif-

ferent philanthropies serving the Capistrano Valley and surrounding areas. Most proud of its program Chapters

for Children, the group has significantly touched the lives of almost 10,000 children whose parents are sta-

tioned at Camp Pendleton by furnishing basic needs for infants, toddlers,

and school children.

Assistance League Capistrano Valley Home Tour Benefits South County Military and Others in Need

The tour will take place rain or shine. Should you be unable to attend and would stilllike to support the group, monetary donations can be mailed to ALCV, P.O. Box 133,San Juan Capistrano, CA 92675. Gently used clothing, accessories and householditems can be donated for resale at their thrift store The Bargain Box, 526 North El

Camino Real, San Clemente or you could considering joining the group as a volunteer.


The iconic San Juan Capistrano-based Zia Jewelry celebrates its35th anniversary in the Capis-trano Plaza across from the his-toric Mission SJC. On Friday,

Saturday and Sunday (November 16th, 17thand 18th from 10 a.m. to 6 p.m., all guestsare invited to join the festivities with GrandMarnier, gourmet chocolates and up to65% off an amazing array of beautifulrings, bracelets, necklaces, pendants andearrings - just in time for the holidays!

As an example, the gorgeous pendant andearring set pictured here (regular price$278) are on sale for $138. This necklaceand earrings are crafted from solid sterlingsilver and set with blue-green culturedopal. The sterling silver chain is 18” long.One of the nice things about this set is thebeautiful blue-green color, which will lookgreat with almost any color that you wear.

To connect with Owner Ron, stopby 31761 Camino Capistrano,Suite 3 in San Juan Capistrano,call (949) 493-1322 or visitwww.ZiaJewelryOnline.com

Zia JewelryAnniversary Sale


Self development. Discipline. Self defense. Character develop-ment. These are all traits any parent would want to instill intheir children and the main reasons why my husband and Ichose to enroll our five-year-old son inGracie Barra Jiu Jitsu in Dana Point.

Open since December 2009 in the Blue LanternPlaza (at the corner of PCH and Blue Lantern),the Gracie Barra Jiu-Jitsu studio specializes inself defense and Brazilian Jiu-JItsu for men,women and children of all ages.

In the few short months since our son startedthe program, he has truly thrived in the encour-aging, fun atmosphere and in interacting withhis fellow students and the instructors. What is particularly nice forthe class of mostly 4 – 6 year olds is that there are three “coaches”on the mat throughout the 50-minute class, so all the students re-ceive individualized, personal attention. All of the instructors I’vewitnessed are incredibly patient, supportive and seem to have anaffinity for teaching their art to children.

“I attribute the success of the business to date to our people,” saysFlavio Almeida, executive director, Gracie Barra (GB) Associationand professor, GB Dana Point and GB San Clemente. “Gracie Barrahas been an amazing magnet, attracting good people. From the staffto the students, every individual has been very committed to theteam and their training, as well as the growth of the school.”

Almeida, who has been practicing Jiu-Jitsu his entire life, says Gra-cie Barra has “transformed me and my family in so many ways andwe are really motivated to expose as many people in our community

Gracie Barra Jiu-Jitsu Dana Pointby Jody Robinson

Connect with Professor Flavio by calling (949) 388-8886, stop by the studio34085 Pacific Coast Hwy in Dana Point (in the Blue Lantern Plaza) or visitwww.gbdanapoint.com

to the amazing benefits of the practice – from improved confidence,strength and coordination to personal discipline.”

“We are dedicated to teaching martial arts at itsprime form providing the best training experi-ence possible,” he says. “All of our instructors un-dergo the ‘Gracie Barra Instructors CertificationProgram ‘ – an intense training to review and en-hance their teaching skills and methodology. Ourclasses are run using curriculums and teachingmethods developed by our founder Carlos GracieJr. and, most importantly, we have our studentsgoals in mind all the time. Jiu-Jtsu is a tool foreach team member to discover his or her ownstrengths and grow from their weaknesses and

we are here to help them.”

In terms of future growth, Almeida says he plans to expand theschedule of offerings to include cardio classes for men and womenbased on basic self-defense and martial arts.

“This class will be a variation of what is commonly known as cardiokickboxing,” he says. “This summer, we will also add a Mixed MartialArts Program with the goal of providing our advanced students withtraining so they can continue to develop their self defense skills.”

Almeida adds that “martial arts training is not what most peoplethink about when considering a new hobby.”

“We pride ourselves of teaching Jiu-Jitsu for everyone,” he adds.“Martial arts can become a lifestyle that will improve your overallwell-being as well that of your entire family.”

SPOTLIGHT ON:


So I was more than thrilled to discover that Ford not only fixed all the little things that“bugged me”— their design team went “way beyond” and addressed things I hadn't thoughtof, like informative warning signals/sounds that aren't annoying and a panoramic windshieldfor greater visibility, particularly when at a stop in front of a crosswalk.

I pre-ordered my Escape in September and since I slid behind the wheel upon its arrival lastmonth, it has exceeded all my expectations.

I live in the mountains near Lake Arrowhead and drive at least 25,000 miles a year in alltypes of weather conditions and geographical terrain. For me, my car is more than trans-portation - it's my "home away from home," "my office on wheels" and my "escape" (punintended).

For less than $35,000, this solid, quiet, compact car is functional and exceedingly comfort-able. The 2013 Ford Escape features a totally redesigned aerodynamic body shape and greatMPG. The push-button start is simple and fun and the car easily fits into smaller spaces,making parking a breeze just about anywhere.

The sound system, “nav and smart technology” are priceless, as is the"hands-free" kick lift. Quite simply, this car is FUN and easy to operateand maneuver.

My first introduction to the 2013Ford Escape was at a car showlast November and I have to say,it was love at first sight. Thiswasn’t just a car - it was a workof art.

I have thoroughly enjoyed my 2008 Escape,but there were minor design elements andfunctionality issues I encountered over thecourse of ownership that would cause a littlepause - leaving me wondering what the engi-neers were thinking in the design process.

And as a female buyer, I have to say that the shopping experience at Villa Ford was anincredibly smooth, stress-free experience. I couldn't be happier with the great customer service,

knowledgeable sales and service professionals and extensive selection of vehicles available at thiswoman-owned dealership. Thanks Villa Ford!

Villa Ford’s 2013 ESCAPEby Jeanine Just


EXPIRES 11.30.12


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Whether you're out shop-ping, strolling at thebeach or spending theday at an amusementpark, the Hipzbag notonly keeps all your valu-ables safe, it allows you

to remain truly "hands free."

A hipper, cooler, fashion forward versionof the fanny pack, rides on your hip (at-tached to your belt loops with patentpending swivel hooks or connects with athin waist strap that matches the bag)and features a zippered compartment inthe front to carry money, keys, etc. ...while your cell phone slips perfectly intothe open pocket in the back.

www.hipzbag.com

Give the Gift of Hands Free

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MAGAZINE

south county magazine november 2012

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