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Social Media Tips and Tools to Post Smarter

• The benefits of editorial calendars and content scheduling• How to create an editorial calendar• Scheduling programs• Analyzing data• Additional resources

Tweet your questions to @laurblaker and tap into the conversation online using hashtags #CACELearn and #CACESocialMedia.

Page 4: Social Media Tips and Tools to Post Smarter · •⅓ of your social content should promote your organization •⅓ of your content should share ideas and stories from within your

•Ensures consistent posting

•Helps to develop a strategic plan

•Provides an archive

•Helps to measure results

•⅓ of your social content should promote your organization

•⅓ of your content should share ideas and stories from within your industry or like-minded educational institutions

•⅓ of your social content should be about personal interactions and building your sense of community.

Page 6: Social Media Tips and Tools to Post Smarter · •⅓ of your social content should promote your organization •⅓ of your content should share ideas and stories from within your

Page 7: Social Media Tips and Tools to Post Smarter · •⅓ of your social content should promote your organization •⅓ of your content should share ideas and stories from within your

Page 8: Social Media Tips and Tools to Post Smarter · •⅓ of your social content should promote your organization •⅓ of your content should share ideas and stories from within your

Page 9: Social Media Tips and Tools to Post Smarter · •⅓ of your social content should promote your organization •⅓ of your content should share ideas and stories from within your

•Hootsuite

•SproutSocial

•Buffer

•SocialOomph

•TweetDeck

Page 10: Social Media Tips and Tools to Post Smarter · •⅓ of your social content should promote your organization •⅓ of your content should share ideas and stories from within your

•Followers/Page Likes

•Post Reach

•Engagement

•Acquisition/Referral Sources

•Often found in Facebook Insightsor Twitter Analytics etc.

Page 11: Social Media Tips and Tools to Post Smarter · •⅓ of your social content should promote your organization •⅓ of your content should share ideas and stories from within your

•Hubspot blog.hubspot.com

•Moz moz.com/blog

•KissMetrics blog.kissmetrics.com• BufferApp blog.bufferapp.com

Page 12: Social Media Tips and Tools to Post Smarter · •⅓ of your social content should promote your organization •⅓ of your content should share ideas and stories from within your

Review the conversation online using hashtags #CACELearn and #CACESocialMedia.

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