three things you should absolutely be doing in your social media marketing
DESCRIPTION
It's 2014. Whether we want to admit it or not, social media isn't new anymore. Far from it. Most marketers have nailed the basics by now. They've set up their social accounts, and they probably even post a few times per week. Check. But when you have the basics covered, what's next? Are there simple things that you should add to your social media marketing strategy? We've got some ideas.TRANSCRIPT
Three Things You Should Absolutely Be Doing In Your Social Media Marketing
June 2014
www.rallyverse.com@rallyverse
You know you’ve been at this whole social media thing a while when…
…You realize that social media marketing can no longer be reasonably described as “new.”
We’ve all been doing it for multiple years, on multiple networks, with multiple tools.
But that doesn’t mean that you don’t need a few tips and tricks.
Since you’re a pro, we won’t call these basics.
Just think of it as things you should be doing.
1You Should Be Reposting Your
Content
A world where you only shared a single piece of content once would be a very dull place.
Social streams move quickly.Users are in and out of contact.And content isn’t only relevant to conversations once.
And if you’ll only see performance and engagement the first time you post something, think again. If it’s not time-based, you will likely see no degradation in engagement rates over time (at least none of our customers do). So post it again. And again.
Enterprise Curation:I’m looking for interesting things to share, and I need to produce a set of outputs in the next few hours.
How We Do It:Daily Review of Owned/ Evergreen Content Sources
2You Should Be Using Tracking Codes In Your
Social Posts
Cross-channel media attribution analytics aren’t new. But they’re still pretty uncommon in social marketing.
And the challenges of mobile and app usage for social means your default site analytics tool won’t always know the source of your traffic.
Which means you need to be adding tracking codes to every link you publish. That means ad server click redirects and UTM parameters (or the non-Google Analytics equivalent) at the very least.
Enterprise Curation:I’m looking for interesting things to share, and I need to produce a set of outputs in the next few hours.
How We Do It:Easy ways to add tags and trackers to every link in Settings.
3You Should Be Promoting Your Best-
Performing Posts
In a world of declining organic reach and crowded feeds, pairing your owned content with paid promotion will get you the reach you need.
But how do you know which posts to promote to your community?
You need to carefully measure the performance of every post, and amplify the top performers (that are still relevant to your community) in paid channels.
Enterprise Curation:I’m looking for interesting things to share, and I need to produce a set of outputs in the next few hours.
How We Do It:Constantly updated list (with API) of your Top 5 Posts.
Enterprise Curation:I’m looking for interesting things to share, and I need to produce a set of outputs in the next few hours.
Are you already doing each of these things? Do you wish you were?
Don’t worry:Rallyverse can help
.
