10 reasons why your company should not be present on social media

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10 reasons why your company should not be present on social media Vladimir Cerić PRilika 2012 Conference Novi Sad, Serbia, 30.11.2012.

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A presentation created for the annual conference of the PR Society of Serbia, aimed at all companies trying to enter the social media scene without neccessary preparations. Here are the 10 reasons that will create a headache for any corporate communication professional acting in the social media sphere without adequate preparations and knowledge.

TRANSCRIPT

Page 1: 10 reasons why your company SHOULD NOT be present on social media

10 reasons why your company

should notbe present on social media

Vladimir CerićPRilika 2012 Conference

Novi Sad, Serbia, 30.11.2012.

Page 2: 10 reasons why your company SHOULD NOT be present on social media

your announcements are empty

Page 3: 10 reasons why your company SHOULD NOT be present on social media

your communication is a one-way street

Page 4: 10 reasons why your company SHOULD NOT be present on social media

YOUR COMMUNICATION

IS NOT ADAPTED FOR

NEW MEDIA

Page 5: 10 reasons why your company SHOULD NOT be present on social media

you don’t know your audience well enough

Page 6: 10 reasons why your company SHOULD NOT be present on social media

your EMPLOYEES are not

prepared

Page 7: 10 reasons why your company SHOULD NOT be present on social media

your management is not ready

Page 8: 10 reasons why your company SHOULD NOT be present on social media

your products

are simply bad

Page 9: 10 reasons why your company SHOULD NOT be present on social media

your customer support sucks

Page 10: 10 reasons why your company SHOULD NOT be present on social media

your team is not prepared

Page 11: 10 reasons why your company SHOULD NOT be present on social media

you are not ready

Page 12: 10 reasons why your company SHOULD NOT be present on social media

this is your challenge

Page 13: 10 reasons why your company SHOULD NOT be present on social media

get ready

the race is on