5 reasons your business should be using social media
DESCRIPTION
Social Media is a huge part of our culture and lives. Real-time conversations about your market or brand are happening every day, whether you choose to participate or not. Don't get left behind. There are millions of people waiting to be reached. Go out and find them, and make it easy for them to find you!TRANSCRIPT
Reason 1: It's Where YourCustomers Are Hanging Out
source: Yellow Pages Social Media Report 2013
15 million Australiansuse at least one SocialMedia platform
4 million Australians use SocialMedia to connect with businesses
Key Stats
65% of Aussies use Social Media
20% of social media usersuse social media to researchproducts and services
25% of social mediausers follow brands
Reason 2: To Improve BrandAwareness
BRAN
D!The more people that seeyour brand, the more likelythey will be to rememberyour business when theywant to buy what you haveto offer
Reason 3: To Build Trust in YourCompany
At least in the short term, social proof may bemore important than what you actually DO
Mark Schaeffer
Positive actionswithin
relationshipsbuild trust
ASK
LISTEN
Reason 4: To Boost WebsiteTraffic & Search Engine Ranking
Social Media + SEO + Content
SearchEngine
Ranking
Reason 5: To Cut Marketing Costs
Social Media is not free...
but it's much more affordablefor small businesses and it'seasier to track sales &customer engagement thantraditional marketing &advertising
5 Things to do TODAY!
Set aside 1 hour to visit 2 social media sitesSign up for 1 siteSet some goalsPrepare yourself for getting socialTell your Customers
If you're a complete newbie
5 Things to do TODAY!
Optimise your social media profilesUse tools to automate your updatesGet email addressesMake your updates shareable & clickableMeasure the performance of your channels
If you're already active on social media
Local Companies on Social Media
Your Business
BrandAwareness
Sales
CustomerRetention
LeadGeneration
BuildTrust
Reputation
Social Media Impact
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www.dottimedia.com