5 reasons your business should be using social media

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Post on 09-May-2015

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Social Media is a huge part of our culture and lives. Real-time conversations about your market or brand are happening every day, whether you choose to participate or not. Don't get left behind. There are millions of people waiting to be reached. Go out and find them, and make it easy for them to find you!

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Page 1: 5 reasons Your Business Should Be Using Social Media
Page 2: 5 reasons Your Business Should Be Using Social Media
Page 3: 5 reasons Your Business Should Be Using Social Media

Reason 1: It's Where YourCustomers Are Hanging Out

source: Yellow Pages Social Media Report 2013

15 million Australiansuse at least one SocialMedia platform

4 million Australians use SocialMedia to connect with businesses

Page 4: 5 reasons Your Business Should Be Using Social Media

Key Stats

65% of Aussies use Social Media

20% of social media usersuse social media to researchproducts and services

25% of social mediausers follow brands

Page 5: 5 reasons Your Business Should Be Using Social Media

Reason 2: To Improve BrandAwareness

BRAN

D!The more people that seeyour brand, the more likelythey will be to rememberyour business when theywant to buy what you haveto offer

Page 6: 5 reasons Your Business Should Be Using Social Media

Reason 3: To Build Trust in YourCompany

At least in the short term, social proof may bemore important than what you actually DO

Mark Schaeffer

Positive actionswithin

relationshipsbuild trust

ASK

LISTEN

Page 7: 5 reasons Your Business Should Be Using Social Media

Reason 4: To Boost WebsiteTraffic & Search Engine Ranking

Social Media + SEO + Content

SearchEngine

Ranking

Page 8: 5 reasons Your Business Should Be Using Social Media

Reason 5: To Cut Marketing Costs

Social Media is not free...

but it's much more affordablefor small businesses and it'seasier to track sales &customer engagement thantraditional marketing &advertising

Page 9: 5 reasons Your Business Should Be Using Social Media

5 Things to do TODAY!

Set aside 1 hour to visit 2 social media sitesSign up for 1 siteSet some goalsPrepare yourself for getting socialTell your Customers

If you're a complete newbie

Page 10: 5 reasons Your Business Should Be Using Social Media

5 Things to do TODAY!

Optimise your social media profilesUse tools to automate your updatesGet email addressesMake your updates shareable & clickableMeasure the performance of your channels

If you're already active on social media

Page 11: 5 reasons Your Business Should Be Using Social Media

Local Companies on Social Media

Page 12: 5 reasons Your Business Should Be Using Social Media

Your Business

BrandAwareness

Sales

CustomerRetention

LeadGeneration

BuildTrust

Reputation

Social Media Impact

Page 13: 5 reasons Your Business Should Be Using Social Media

Connect With Me

www.dottimedia.comwww.facebook.com/dottimediawww.twitter.com/dottimediawww.instagram.com/dottimediawww.pinterest.com/dottimediahttps://plus.google.com/[email protected]

www.dottimedia.com