how social should your business be 2
TRANSCRIPT
Welcome To:
How Social Should Your Business Be?Presented By:
Matt Weber
April16, 2015
Copyright 2015. ROAR! Internet Marketing. All Rights Reserved.
Copyright 2015. ROAR! Internet Marketing. All Rights Reserved.
How Social Should Your Business Be?
Copyright 2015. ROAR! Internet Marketing. All Rights Reserved.
How Social Should Your Business Be?
Copyright 2015. ROAR! Internet Marketing. All Rights Reserved.
How Social Should Your Business Be?
© 2008 SGG
• Types of Social Media• The Single Most Important Element of
Social Media and How to Get it• How to Prioritize Your Social Media Work
Today’s Agenda
Copyright 2015. ROAR! Internet Marketing. All Rights Reserved.
© 2008 SGG
The 7 Types of Social Media:Relationship Networks
Copyright 2015. ROAR! Internet Marketing. All Rights Reserved.
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
The Business Application
•Customer Service•Employee Recruitment•Search Engine Optimization•Direct Connect to the Media
The 7 Types of Social Media:Relationship Networks
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
The 7 Types of Social Media:Relationship Networks
Organic reach for Facebook posts on a brand page is now down to just 6%.
Source: Information WeekJune 2014
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
Tips for Using Relationship Networks
•Be Helpful and Supportive•Don’t Waste Time•Announce News Here First•Don’t be Negative•Don’t Focus on Self Promotion
The 7 Types of Social Media:Relationship Networks
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
The 7 Types of Social Media:Media Networks
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
The 7 Types of Social Media:Media Networks
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
The Business Application
•How-to-Videos•Behind-the-Scenes Videos•Showcase Products•Direct Connect Avoiding the Media
The 7 Types of Social Media:Media Networks
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
Tips for Using Media Networks
•Focus on Clarity over Cleverness•Focus on Consumer Value over Production Value•Demonstrate and Teach•Keep it Short
The 7 Types of Social Media:Media Networks
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
The 7 Types of Social Media:Online Review Sites
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
The Business Application
•Brand Marketing and Brand Definition•Product Development•Customer Relations Management•Local Search Ranking
The 7 Types of Social Media:Online Review Sites
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
Tips for Using Online Reviews
•Don’t Assume No One is Talking About You - Use a Monitoring Tool•Simply Convey Your Interest in Ensuring Satisfaction•Invite a Private Dialog•If There is a Positive Reconciliation, Ask for a Deletion•Never Argue in Public
The 7 Types of Social Media:Online Review Sites
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
The 7 Types of Social Media:Forums
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
The Business Application
•Sharing Knowledge Base•Lead Development•Brand Building
The 7 Types of Social Media:Forums
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
Tips for Using Forums
•Almost Takes a Dedicated Resource•Don’t Self Promote Unless Someone Asks For It•Be Transparent About Company Role•Never Argue in Public•Don’t Try to Initiate a Private Conversation Unless Invited
The 7 Types of Social Media:Forums
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
The 7 Types of Social Media:Publishing Platforms
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
The Business Application
•Organic Search Ranking•Lead Generation (Content Marketing)•Social Media Cornerstone
The 7 Types of Social Media:Publishing Platforms
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
Tips for Using Publishing Platforms
•Have a Plan•Research the SEO Topics That Will be Most Beneficial•Link to Your Content Through Your Other Social Media Efforts•Never Steal Anyone Else’s Content
The 7 Types of Social Media:Publishing Platforms
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
The 7 Types of Social Media:Bookmarking Sites
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
The Business Application
•Content Marketing•Search Engine Optimization
The 7 Types of Social Media:Bookmarking Sites
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
Tips for Using Bookmarking Sites
•Focus on What’s Popular•Be Trendy
The 7 Types of Social Media:Bookmarking Sites
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
The 7 Types of Social Media:Interest Networks
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
The Business Application
•Search Engine Optimization•Lead Generation (Content Marketing)•Product Development
The 7 Types of Social Media:Interest Networks
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
Tips for Using Interest Networks
•Use Slang, Jargon, Industry Specific Terms•Be Helpful
The 7 Types of Social Media:Interest Networks
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
How to Be Social
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
“Never question the veracity of any statement made in general conversation.”
How to Be Social
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
“Always select words calculated to convey an exact impression of your meaning.”
How to Be Social
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
“Never gesticulate in every day conversation, unless you wish to be mistaken for a fifth rate comedian.”
How to Be Social
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
“Don’t respond to remarks made to you with more monosyllables. This is chilling, if not fairly insulting. Have something to say, and say it.”
How to Be Social
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
Don’t: A manual of mistakes and improprieties more or less prevalent in conduct and speech, Oliver Bell Bunce, 1884; The Gentleman's Book of Etiquette, Cecil Hartley, 1873; Martine's Handbook of Etiquette and Guide to True Politeness, Arthur Martine, 1866; Etiquette for Ladies, Lea and Blanchard 1840
How to Be Social
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
How Social Should Your Company Be?
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
How Social Should Your Company Be?
•74.5% of SMB use Social Media•21.4% of the Average SMB Marketing Budget is Spent on Social Media
Source: BIA KelseyLocal Commerce Monitor 2014
© 2008 SGG
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
How Social Should Your Company Be?
64% of marketers using social media use it for 6 hours or more per week and 37% for 11 or more hours per week.
Source: 2014 Social Media Marketing Industry ReportSocial Media Examiner
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
Where To Start
• Brainstorm the six biggest challenges you think your prospects face.• Brainstorm the three questions you get asked the most.• Research the three most important phrases you have to compete for.• Brainstorm what are three offers you could make to people who have
great relationships with you.• Find three pieces of industry news.• Find three pieces of company news.• Find three pieces of industry content that already have a viral
pedigree.
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
Where To Start
That’s 24 Pieces of Unique Content
Some of Which Can be Developed into More Than one Form
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
Where To Start
• Have a Goal• Number of Impressions• Number of Engagements• Number of Leads (Website Form Submissions)• Number of Sales• Amount of Revenue
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
Where To Start
29
© 2008 SGGCopyright 2015. ROAR! Internet Marketing. All Rights Reserved.
Where To Start
• Start Small• Don’t Try to Use Every Channel or
Platform• Match the Message with the Platform
www.salesgrowthgroup.com
Copyright 2012. ROAR! Internet Marketing. All Rights Reserved.Copyright 2015. ROAR! Internet Marketing. All Rights Reserved.