social media: the power of engagement
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Social Media:The Power of Engagement
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*image credit: *image credit: *image credit: *image credit: httphttphttphttp://www.richardnelsononline.co.uk/blog/archives/809://www.richardnelsononline.co.uk/blog/archives/809://www.richardnelsononline.co.uk/blog/archives/809://www.richardnelsononline.co.uk/blog/archives/809
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HELLO!
I am Donna McTaggartOften referred to as @donnamct
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- Nocturnal me & my hounds
- English language & I are not friends
- Always write in pencil unless required
- My comfort zone is online
My hounds Stanley & Chloe
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March 2009 | @FisherPaykelUS
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March 2009 | #ctvyyc2330
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November 2009 | #SMByyc01
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December 2009 | #ctvyyc2330
Tweetup is the now popularly used term for either an organized or impromptu 'meeting' between people who use Twitter.
A tweetup can be an ad-hoc, face-to-face encounter between two people, but more often describes a wider social gathering, promoted and organized on Twitter itself.
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demographic stats
engagement
influencers
hashtags
events
The Power of Engagement
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1.DemogrpahicStats
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STATShttps://www.marketingprofs.com/chirp/2017/31688/demographics-of-the-top-7-social-networks-infographic
Demographics of the Top 7 Demographics of the Top 7 Demographics of the Top 7 Demographics of the Top 7 Social Networks Social Networks Social Networks Social Networks bybybyby Laura ForerLaura ForerLaura ForerLaura Forer |||| March 3, 2017March 3, 2017March 3, 2017March 3, 2017
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STATS
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STATS | Facebook
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STATS | Instagram
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STATS | Twitter
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STATS | Pinterest
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STATS | LinkedIN
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STATS | YouTube
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2.Engagement
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2. Engagement
brand you
marketing
customer service
social campaigns
communicate
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Who do you want to be online?
ENGAGEMENT | Brand YOU
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ENGAGEMENT | Brand YOU
Your Personal Brand---- be intentionalbe intentionalbe intentionalbe intentional---- listenlistenlistenlisten---- add valueadd valueadd valueadd value---- give before you askgive before you askgive before you askgive before you ask---- be be be be yourself | authentic | realyourself | authentic | realyourself | authentic | realyourself | authentic | real---- follow interestsfollow interestsfollow interestsfollow interests---- participateparticipateparticipateparticipate---- identify hashtagsidentify hashtagsidentify hashtagsidentify hashtags
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ENGAGEMENT | Communicate
Inform---- create contentcreate contentcreate contentcreate content---- curate contentcurate contentcurate contentcurate content
Share---- provide original postprovide original postprovide original postprovide original post---- credit post origincredit post origincredit post origincredit post origin
Interact---- thank new followersthank new followersthank new followersthank new followers---- participate in conversationsparticipate in conversationsparticipate in conversationsparticipate in conversations
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ENGAGEMENT | Marketing
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ENGAGEMENT | Marketing
Interact with your community---- embrace platforms your audience useembrace platforms your audience useembrace platforms your audience useembrace platforms your audience use---- engage with your customers contentengage with your customers contentengage with your customers contentengage with your customers content---- respond when people mention yourespond when people mention yourespond when people mention yourespond when people mention you
---- post relevent contentpost relevent contentpost relevent contentpost relevent content---- dont ignore negative postsdont ignore negative postsdont ignore negative postsdont ignore negative posts---- post consistentlypost consistentlypost consistentlypost consistently
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ENGAGEMENT | Customer Service
Comcast---- largest cable company in U.S.largest cable company in U.S.largest cable company in U.S.largest cable company in U.S.---- www.ComcastMustDie.comwww.ComcastMustDie.comwww.ComcastMustDie.comwww.ComcastMustDie.com---- comcast suckscomcast suckscomcast suckscomcast sucks---- Frank EliasonFrank EliasonFrank EliasonFrank Eliason---- @ComcastCares@ComcastCares@ComcastCares@ComcastCares---- customer satisfaction impacted customer satisfaction impacted customer satisfaction impacted customer satisfaction impacted ---- 1111stststst Qtr 2009 Qtr 2009 Qtr 2009 Qtr 2009 up 9%up 9%up 9%up 9%
Frank Eliason is an American corporate executive and author. Referred to as "the most famous customer service manager in the US, possibly the world" by BusinessWeek,[1] Eliason is best known for developing the use of social media in the practice of customer relations
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ENGAGEMENT | Customer Service
Manage Expectation---- Post your online response policyPost your online response policyPost your online response policyPost your online response policy---- Be consistent with response times Be consistent with response times Be consistent with response times Be consistent with response times
Online vs Offline Persona---- Determine your brand voiceDetermine your brand voiceDetermine your brand voiceDetermine your brand voice---- Speak with one voice Speak with one voice Speak with one voice Speak with one voice
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ENGAGEMENT | Social Campaigns
#YYCsBestHotChocolate Campaign---- Fundraiser for Meals on WheelsFundraiser for Meals on WheelsFundraiser for Meals on WheelsFundraiser for Meals on Wheels---- Vendors create a selectionVendors create a selectionVendors create a selectionVendors create a selection---- Portion of each sale donatedPortion of each sale donatedPortion of each sale donatedPortion of each sale donated---- @@@@YYCHotChocolateYYCHotChocolateYYCHotChocolateYYCHotChocolate
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ENGAGEMENT | Social Campaigns
2017 Results Announced---- Raised $35,618.39 for Meals on WheelsRaised $35,618.39 for Meals on WheelsRaised $35,618.39 for Meals on WheelsRaised $35,618.39 for Meals on Wheels---- ####YYCsBestHotChocolateYYCsBestHotChocolateYYCsBestHotChocolateYYCsBestHotChocolate
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ENGAGEMENT | Social Campaigns
#IBelieveYou Campaign---- Assoc. of AB Sexual Assault ServicesAssoc. of AB Sexual Assault ServicesAssoc. of AB Sexual Assault ServicesAssoc. of AB Sexual Assault Services---- Goal to raise awarenessGoal to raise awarenessGoal to raise awarenessGoal to raise awareness---- Sept 2016 was 2Sept 2016 was 2Sept 2016 was 2Sept 2016 was 2ndndndnd yearyearyearyear---- @AASASmembership@AASASmembership@AASASmembership@AASASmembership
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ENGAGEMENT | Social Campaigns
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ENGAGEMENT | Social Campaigns
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3.Influencers
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Influencers
What is influence?
http://www.thedigitalmarketingbureau.com/2014/04/09/social-media-influencers-defining-identifying-engaging-brand/
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Influencers https://www.emarketer.com/Chart/Aspects-of-Influencer-Marketing-that-US-Marketers-Would-Like-See-Improved-Aug-2016-of-respondents/198477
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3. Influencers
what are they
how do you find them
who are they
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INFLUENCERS | What Are They
A Social Media Influencer is a user on social social social social mediamediamediamedia who has established credibility in a specific industry.
A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach. ... Discover Brand InfluencersInfluencersInfluencersInfluencers to Expand SocialSocialSocialSocial Reach.
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INFLUENCERS | Who Are They
Influencers ---- lead & create trendslead & create trendslead & create trendslead & create trends---- present on multiple social networkspresent on multiple social networkspresent on multiple social networkspresent on multiple social networks---- have substantial followinghave substantial followinghave substantial followinghave substantial following---- share share share share interesting contentinteresting contentinteresting contentinteresting content---- their their their their social posts are not only social posts are not only social posts are not only social posts are not only promotionalpromotionalpromotionalpromotional---- post consistently & frequentlypost consistently & frequentlypost consistently & frequentlypost consistently & frequently---- credible in their field of expertisecredible in their field of expertisecredible in their field of expertisecredible in their field of expertise
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INFLUENCERS | How do you find them
How To Identify Them ---- Knowledge of your product or serviceKnowledge of your product or serviceKnowledge of your product or serviceKnowledge of your product or service---- Believe in youBelieve in youBelieve in youBelieve in you---- Authentic sharing your message Authentic sharing your message Authentic sharing your message Authentic sharing your message
---- research LinkedIN | check relevant groupsresearch LinkedIN | check relevant groupsresearch LinkedIN | check relevant groupsresearch LinkedIN | check relevant groups---- search hashtagssearch hashtagssearch hashtagssearch hashtags---- search thru your followerssearch thru your followerssearch thru your followerssearch thru your followers---- review your past event datareview your past event datareview your past event datareview your past event data
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4.Hashtags
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4. Hashtags
what are they
how to decide which to use
why use them
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HASHTAGS | What Are They
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HASHTAGS | Why Use Them
Purpose of Using #Hashtags---- express emotionexpress emotionexpress emotionexpress emotion---- contribute to a conversationcontribute to a conversationcontribute to a conversationcontribute to a conversation---- create a clickable linkcreate a clickable linkcreate a clickable linkcreate a clickable link---- group postsgroup postsgroup postsgroup posts---- trackabletrackabletrackabletrackable---- expand your message reachexpand your message reachexpand your message reachexpand your message reach---- connect with potential customersconnect with potential customersconnect with potential customersconnect with potential customers
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HASHTAGS | How to decide
Creating a #Hashtag---- unique unique unique unique ---- creativecreativecreativecreative---- relevantrelevantrelevantrelevant---- consider future eventsconsider future eventsconsider future eventsconsider future events---- unique | research for past usageunique | research for past usageunique | research for past usageunique | research for past usage---- long as necessary but short as possiblelong as necessary but short as possiblelong as necessary but short as possiblelong as necessary but short as possible
---- consider aestheticsconsider aestheticsconsider aestheticsconsider aesthetics#ctvyyc2330 or #CTVyyc2330
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5.Events
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5. Events
confirm event
during event
post event
pre event
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EVENTS | Confirm Event
Considerations as event is confirmed---- Collect #social411 infoCollect #social411 infoCollect #social411 infoCollect #social411 info---- Research & determine hashtagResearch & determine hashtagResearch & determine hashtagResearch & determine hashtag---- Create master file with all event infoCreate master file with all event infoCreate master file with all event infoCreate master file with all event info---- Include hashtag on all marketing materialInclude hashtag on all marketing materialInclude hashtag on all marketing materialInclude hashtag on all marketing material---- Create landscape graphicsCreate landscape graphicsCreate landscape graphicsCreate landscape graphics---- Determine budget (social is not free)Determine budget (social is not free)Determine budget (social is not free)Determine budget (social is not free)---- Assign resource timeAssign resource timeAssign resource timeAssign resource time
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EVENTS | Pre Event
Considerations during pre-event planning---- Create content checkCreate content checkCreate content checkCreate content check----listlistlistlist---- Confirm tracking & measurement toolsConfirm tracking & measurement toolsConfirm tracking & measurement toolsConfirm tracking & measurement tools---- Create social policiesCreate social policiesCreate social policiesCreate social policies---- Create #HelpMeHelpYou documentCreate #HelpMeHelpYou documentCreate #HelpMeHelpYou documentCreate #HelpMeHelpYou document---- Look for ways to engage audience Look for ways to engage audience Look for ways to engage audience Look for ways to engage audience
(maybe a #twitterchat)(maybe a #twitterchat)(maybe a #twitterchat)(maybe a #twitterchat)---- Prepare for day(s) of coveragePrepare for day(s) of coveragePrepare for day(s) of coveragePrepare for day(s) of coverage---- Familiarize audience with speakersFamiliarize audience with speakersFamiliarize audience with speakersFamiliarize audience with speakers
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EVENTS | During Event
Considerations during event---- Post session info in timely mannerPost session info in timely mannerPost session info in timely mannerPost session info in timely manner---- Interact & respond to audienceInteract & respond to audienceInteract & respond to audienceInteract & respond to audience---- Reach out to offReach out to offReach out to offReach out to off----site audiencesite audiencesite audiencesite audience---- Post sponsor recognition contentPost sponsor recognition contentPost sponsor recognition contentPost sponsor recognition content---- Exhibitors booth photosExhibitors booth photosExhibitors booth photosExhibitors booth photos---- Allow for networking timeAllow for networking timeAllow for networking timeAllow for networking time
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EVENTS | Post Event
Considerations for post event---- Blog featuring speaker(s)Blog featuring speaker(s)Blog featuring speaker(s)Blog featuring speaker(s)---- Upload event summary posts (Storify)Upload event summary posts (Storify)Upload event summary posts (Storify)Upload event summary posts (Storify)---- Post key dates for followPost key dates for followPost key dates for followPost key dates for follow----up contentup contentup contentup content---- Host in person followHost in person followHost in person followHost in person follow----up eventsup eventsup eventsup events---- Post guest blogsPost guest blogsPost guest blogsPost guest blogs
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THANKS!
@donnamct | @kaosbiz | @smbyyc
@donnamct_ | @smb_yyc
@donnamct.mctaggart
@donnamct_
plus.google.com/u/1/+DonnaMcTaggart
linkedin.com/in/donnamct/
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