la rotary club: social media for nonprofits 3-23-12
DESCRIPTION
Short PowerPoint from my recent keynote at the LA Rotary Club, the 5th oldest Rotary in the nation. Begins with a quick review of "why social media" and then transitions into five tips for effective social media marketing.TRANSCRIPT
Darian Rodriguez Heyman
March 23, 2012
12 Cities. 14 Events. 4 Countries. 5,000 Nonprofits.
8/15/12 @ UCLA
Kony2012.com
Kiva.org
Why Social Media?
Why Social Media?•The Most Powerful Form of Ask is a “Peer Ask”
•Ability to Turn Your Donors Into Fundraisers
•Everyone is Smarter Than Anyone
$300 BillionDonated by Individuals per Year
Source: 2008 Chronicle of Philanthropy
Online Giving:
13%
Growing at: 35% — 55%
Source: 2010 Blackbaud, 2010 Giving USA
How to Go SocialTop 5 Tips
•Tip 1: Ask Questions
•Morning: 8 – 9AM•Lunch: 12 – 1PM•End of Day: 4:30 – 6PM•Night: 9:30 – 11PM
•Tip 2: Timing is Everything
•Tip 3: Become a Curator
Think 50/50
•Tip 4: Map Donations to Impact•Think Incrementally
“People Don’t Give To You, They Give Through You”
•Data Vs. Gut•A/B Splits
•Tip 5: Fail Fast, Fail Forward
•www.facebook.com/nonprofits•www.google.com/nonprofits•www.bethkanter.org•www.socialbrite.org•www.nten.org
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