personal media on mobile
TRANSCRIPT
PERSONAL MEDIA ON MOBILEAbout personal media apps and trends
May, 2016
Sangho Yeo
ABOUT ME• Lead product manager and GM at NexStreaming
• B2B, B2C product management @ RealNetworks• 12 platform supported consumer media app and cloud service• Over 15M active users
• Over 15 years multimedia industrial experiences• IPTV, Hybrid STB, Streaming(RTSP,RTMP, HLS, DASH..), Encoding, DRM, Mobile apps,
IoT, Home network, IP camera, NGN, Media codec IP licensing and Media SDK…
THE HISTORY OF MEDIAMedia with storage and transmission began more than 30,000 years ago (cave painting)
This is a 16,000 year old cave painting from Lascaux, France
The Gutenberg PressJohannes Gutenberg invented 1st printing press.
He printed 180 copies in Europe 1455 C.E.
Newspapers - 1640 Phonograph – home audio, 1877
Photographs – Kodak, 1910
Radio - 1894
TV - 1936Video Players - 1971
Walkman - 1979 Digital camera 1994
Mass Production Personal MediaCommunication
CAMERA
https://en.wikipedia.org/wiki/Digital_camera
MOBILE DEVICES
FROM HISTORY• History repeats itself
• The power of digital• Faster faster, better display, lower price…
• Continually developed and manufactured media devices
• Creation, Distribution and Consumption are media eco system
MEDIA TRENDS
PERSONAL MEDIA STATISTICS
• 5 photos a day• 7.5 videos every month• A single video
recorded, people take on average 20 photos
• 7.5 clips make up just 7 mins of footage combined
• Total 23 minutes of footage
• Very few people like to record their very first full-length feature films with their phone
https://gigaom.com/2015/01/23/personal-photos-videos-user-generated-content-statistics/
• The average iOS user takes 182 photos per month
• iOS device holds 2.3 times as many photos as the average Android device
• Women take on 47% more photos than men
• Men take 15% more videos
• The biggest photo lovers are taking an avg. of 250 photos per month
YOUTUBE STATISTICS• Total number of people who use YouTube –
1,300,000,000• 300 hours of video are uploaded to YouTube every
minute!• The total number of hours of video watched on
YouTube each month – 900 million.• The average number of mobile YouTube video views
per day is 1,000,000,000• Mobile Youtube users spent 40 minutes on average
session, up more than 50% year-over-year
SOCIAL MEDIA
#1 Social Media as a Search Engine#2 2016, the Year of Buy Buttons?
#3 Live Streaming Apps
#4 More Engagement on Social Media#5 Social Media Brand Ambassadors
http://www.simplytranslate.com/5-social-media-trends-to-note-in-2016/
Key trends in 2016
TODAY• How easy create a personal media?
• Avg. 5 photos a day, 7.5 videos every month on your mobile device
• How easy distribute a user generated video? • 300 hours of video are uploaded to YouTube every minute!
• How easy consume a personal media? • A lot of social media service which support personal media• Mobile YouTube video views per day is 1B.
PHOTO APPS
Capture Edit Share (Service)
Camera Zoom FX
Camera MX
Camera 360
Open Camera
Camera2
Retrica A better Camera
VSCO Cam
Camera + Pro
CameraPaper
CameraFyuse
PicsArt Moment
Layout Collageable
Photoshop express
mixgram
Photo Editor by
Aviary
Enlight YouCam Makeup
Google Photos
Instagram Shutterfly
Flickr AmazonPhotos
Dropbox
OneDrive Shoebox
…
VIDEO APPS
Capture Edit Playback
FiLMiC Pro
YouTube Capture
Split Lens 2
Unlimited Screen Recorder
Camera MX Pro
Camera
Flipagram RealTimes Magisto
Viva Video
Vee Quik
iMovie Pinnacle Pro
KineMaster
Air Video HD
Plex App All Cast
nPlayer MX Player Good Player
Mobo Player
RealTimes
ABOUT KINEMASTER• KineMaster is the only professional-quality
full-featured non-linear video editing app on Android.
• With over 10 million downloads on Google Play, KineMaster has been featured in Google Play over 350 times in more than 60 countries
• Monthly/Yearly subscription business model
Video 2Video 1
REVIEW – VIDEO APPSLive demo 2-3 major apps features
NEAR FUTURE STORY
360 VideoVirtual Reality
Augmented Reality
Artificial IntelligenceCloud Computing (Photo / Video)
• Data rates up to 10 Gbps over the air.• Latency in the order of 1ms• Enable Internet of Things (IoT) devices
to run on battery for up to ten years
