social media marketing (week 1)
DESCRIPTION
Copy of presentation for Week 1 of Social Media Marketing Course at Biola University (Spring 2011). The blank slides are for the videos to be shown in class.TRANSCRIPT
social media marketingbiola university
charles lee
Who Are You &Why Are You Here?
Contact Info
www.charlestlee.com
facebook.com/charlestlee
@charlestlee
www.thefreezeproject.com
www.theideacamp.com
social media marketingbiola university
charles lee
Class Networks
www.BiolaSM.com
facebook.com/BiolaSM
@BiolaSM #BiolaSM
Overwhelmed?
Q: What is/are Social Media?
A: Media for Social Interaction
photo from jonathansblog.net
www.cioinnervoice.wordpress.com
Will You Adapt?
Social Media:
CommunicationPlatformor Tribal
Development?
photo by fred eerdekens
Where Are You?
@groundswell
• Bebo
• Friendster
• Myspace
• Ning
Unfamiliar, Familiar, Or Used?Category 1: Social Networking
• Blogger.com
• WordPress
• Constant Contact
• MailChimp
• SlideShare
• Wiki______
• TypePad
Unfamiliar, Familiar, Or Used?Category 2: Publish & Blog
• Flickr
• Photobucket
• Shutterfly
• Picasa
• SmugMug
Unfamiliar, Familiar, Or Used?Category 3: Photo Sharing
• iTunes
• Podcast.net
• BlogTalkRadio
• Rhapsody
• Pandora
Unfamiliar, Familiar, Or Used?Category 4: Audio
• YouTube
• Vimeo
• Metacafe
• Viddler
• UStream
• LiveStream
• Justin.tv
Unfamiliar, Familiar, Or Used?Category 5: Video
• RSS / RSS Readers
• Feedburner
• FriendFeed
• Digg
• iGoogle / My Yahoo!
• Evernote
Unfamiliar, Familiar, Or Used?Category 6: Aggregators & Info Storers
• Skype
• AIM / iChat
• Meebo
• WebEx
• Adobe Connect
• AOL
• Go to Meeting
Unfamiliar, Familiar, Or Used?Category 7: IM & Meetings
• 0-5 >> Below Average Knowledge
• 6-15 >> Average Knowledge
• 15-30 >> Above Average Knowledge
• 30+ >> You’re In the Know
Score Sheet for Familiarity
• 0-5 >> Nominal Usage
• 5-10 >> Above Average Usage
• 11-20 >> Strongly Engaged Online
• 20+ >> You’re Incredibly Connected, Working in Social Media, and/or Addicted
Score Sheet for Usage
Is Social Media the Solution to Marketing?
What are the Objectives & What’s the Plan?
http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html
www.ideationconference.com
www.i2i.theideation.com
social media marketingbiola university
charles lee