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the power of referral marketing on social | social media week 2015

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Matthew Osofisan CMO, The Humber Group/MobilottoGames.com @matthewelijaho

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Page 1: The Power of Referral Marketing on Social | Social Media Week 2015

Matthew OsofisanCMO, The Humber Group/MobilottoGames.com@matthewelijaho

Page 2: The Power of Referral Marketing on Social | Social Media Week 2015
Page 3: The Power of Referral Marketing on Social | Social Media Week 2015

Chief Marketing Officer The Humber Group/MobilottoGames.com@matthewelijaho

Experience:General ElectricReebok/Adidas InternationalSpendsetter MarketingDigitas/Publicis Groupe

Speaker:Matthew Osofisan

Highlights: Launched 2014 15,000 players Over 250,000 plays to date Winnings over N25M

Page 4: The Power of Referral Marketing on Social | Social Media Week 2015
Page 5: The Power of Referral Marketing on Social | Social Media Week 2015
Page 6: The Power of Referral Marketing on Social | Social Media Week 2015
Page 7: The Power of Referral Marketing on Social | Social Media Week 2015

#SMWLuckyNumbers

Page 8: The Power of Referral Marketing on Social | Social Media Week 2015

#SMWLuckyNumbers

Stat

Page 9: The Power of Referral Marketing on Social | Social Media Week 2015
Page 10: The Power of Referral Marketing on Social | Social Media Week 2015

#SMWLuckyNumbers

Referral Marketing

MarketersBloggers

SalesMedia

Page 11: The Power of Referral Marketing on Social | Social Media Week 2015
Page 12: The Power of Referral Marketing on Social | Social Media Week 2015

#SMWLuckyNumbers

Acquisition

Activation

Retention

Revenue

Referral

Referral Growth Engine

Page 13: The Power of Referral Marketing on Social | Social Media Week 2015

#SMWLuckyNumbers

AttractEngage

Page 14: The Power of Referral Marketing on Social | Social Media Week 2015
Page 15: The Power of Referral Marketing on Social | Social Media Week 2015

#SMWLuckyNumbers

Referral Incentive One Sided – the sharer get’s something in return for

sharing

Two-sided – Both the sharer and their friend get rewarded

Content Giveaways

$20 Off Loyalty Points

Discounts Donations/Charity

Coupons Free Gifts

Page 16: The Power of Referral Marketing on Social | Social Media Week 2015
Page 17: The Power of Referral Marketing on Social | Social Media Week 2015

#SMWLuckyNumbers

Share to Unlock

Content creators:+ Social Reach+ Virality

Page 18: The Power of Referral Marketing on Social | Social Media Week 2015

#SMWLuckyNumbers

Giveaway/Contest

Page 19: The Power of Referral Marketing on Social | Social Media Week 2015

#SMWLuckyNumbers

Contest Tag

Content creators:+ Tag a Friend+ Giveaway

Page 20: The Power of Referral Marketing on Social | Social Media Week 2015
Page 21: The Power of Referral Marketing on Social | Social Media Week 2015

#SMWLuckyNumbers

Referral Sales – two sided- Referral Widgets

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#SMWLuckyNumbers

Referral Sales – two sided- PURLS

Page 23: The Power of Referral Marketing on Social | Social Media Week 2015

#SMWLuckyNumbers

Personal URLS

Page 24: The Power of Referral Marketing on Social | Social Media Week 2015

#SMWLuckyNumbers

Referral sales

Share Content

Page 25: The Power of Referral Marketing on Social | Social Media Week 2015

#SMWLuckyNumbers

Lucky Numbers

30% Increased Shares

30% Referral Conversions

30%Increased Revenue

Page 26: The Power of Referral Marketing on Social | Social Media Week 2015

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Examining the social cognitive predictors of …...PREDICTING EXERCISE REFERRAL ADHERENCE 3 Examining the social cognitive predictors of adherence to an exercise referral scheme Introduction

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Suspected Cancer Two Week Referral Forms for GPs · Suspected Cancer Two Week Referral Forms for GPs ... typically by checking boxes or entering a ... The commonest thing you will

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INNISBROOK MEMBERSHIP REFERRAL PROGRAM...INNISBROOK MEMBERSHIP REFERRAL PROGRAM New Member Referral Credits If you refer an Annual Social Member, you will receive:· One month of dues

Referral Program & Social Recruiting Software: Zalp

Customer Referral Incentives and Social Mediahistecon/... · Customer Referral Incentives and Social Media Ilan Lobel, Evan Sadleryand Lav R. Varshneyz March 23, 2015 Abstract We

Employee referral, social proximity and worker … referral, social proximity and worker discipline: Theory and Evidence from Indiaú By Amrita Dhillon, Vegard Iversen and Gaute Torsvik†

The Social Network Referral System

Drivers of New Product Recommending and Referral Behaviour on Social Network Sites