viral marketing for your mobile app (malaysia social media week 2015)
TRANSCRIPT
Viral Marketing For Your AppPresented by (Name) :
Title / Organization :
Martin Kessler
Director of Strategic Accounts, MWI
www.mwi.com
@kesslerhk
How to Select Features
17
LOW VALUE
HIGH VALUE
LOW
V
IRA
LIT
YH
IGH
V
IRA
LIT
YSPAM AWESOME !!
DISCARD DO IT ANYWAYS
LinkedIn Contact Book
Import
x
Feature has no value to user
and no virality.
Facebook Wall drives
engagement but no virality
xx
Skype’s “Find Friends” Feature. Good
for user + viral.
x
www.mwi.com
@kesslerhk
19
INVITES
Average number of invites sent per user.Average Invites
Average percentage of installs per invite.Conversion Rate
Average new installs per user.Viral Factor
X
Y
Kt: Speed to complete cycle
Example: Viral Factor: 3.0 (X) * 0.66 (Y) = 2.0 (K) Viral Cycle Time (t): 7 days
Key Takeaways:Understand your audience
Experiment & ReiterateMix Awareness & Viral Markting
more customer through digital marketing