social media marketing for the us hispanic market
DESCRIPTION
Using social media marketing to build your brand in the US Hispanic MarketTRANSCRIPT
USING SOCIAL MEDIA MARKETING TO BUILD YOUR BRAND IN THE HISPANIC MARKET
By: Javier M. Santos Social Media Marketing Consultant
SITUATION
• U.S. Hispanics are known to be avid consumers of
social media, but few marketers are using Spanish-
language Facebook fan pages to reach out to them.
Source: Hispanic Fact Pack 2011
SITUATION
Source: Hispanic Fact Pack 2011
SITUATION
• Fact: A quick sample revealed that from184 different
US brands only 34 had any kind of Spanish-
language presence on Facebook.
• Facebook Spanish-language brand fans pages: 1.96
millions.
• Facebook English-language brand fans pages:106.4
millions.
Source: AdAge Hispanic Magazine
SITUATION
• Marketers that do try to engage Hispanics online
often make mistakes, ranging from simply
repurposing Spanish-language content from other
countries to allowing stale content to remain online
indefinitely.
OUR PERCEPTION
• For brands willing to put up Spanish-language
Facebook pages, there's a huge payoff!
DO’S AND DON’TS
• Use human translators that understand the culture.
• Don't do partial translation, with some links in
Spanish and some in English.
• Don't just translate content from a general market
site without changing the images, too.
• Don't put a Spanish-language site up, then neglect
to monitor it and engage with users. And avoid
orphaned social media that lacks links and easy
navigation.
WHAT CAN WE OFFER
• Spanish Language Call to Action Landing Page
• Spanish Language Facebook Fan Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training
OUR OFFER
• Spanish Language Call to Action Landing Page
• Spanish Language Facebook Fan Page Setup
• Facebook App & 3 Months Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training
LANDING PAGE EXAMPLES
OUR OFFER
• Call to Action Landing Page
• Spanish Language Facebook Fan Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training
KIA MOTORS FACEBOOK BUSINESS PAGE
OUR OFFER
• Spanish Language Call to Action Landing Page
• Spanish Language Facebook Fan Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training
RESULTS FOCUSED APPROACH
• Fan Growth
• Promotions
• Grow Sales
• Build Your Brand
• Product Sampling
SAMPLE OF OUR WORK
ADVERTISING CAMPAIGN
ADVERTISING CAMPAIGN
CAMPAIGN RESULTS
OUR OFFER
• Spanish Language Call to Action Landing Page
• Spanish Language Facebook Fan Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training
SMMD
Login
Publishing Area
SMMD
Engagement Area
Measurement Area
OUR OFFER
• Spanish Language Call to Action Landing Page
• Spanish Language Facebook Fan Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training
LANDING PAGE TRAFFIC REPORT
•Number of Visitors •Conversion Rate •Navigation Origin
FACEBOOK FAN PAGE TRAFFICT REPORT
•Number of visitors •Demographic
•Gender •Age
OPTIONAL SERVICES
Advanced QR Code Campaign Manager
WHERE TO PLACE QR CODES
Source: Hispanic Fact Pack 2011
ANALYTICS
Depending on the campaign set up, the following analytics data is available:
•Real time hourly scans •Scans •Goals •Time on site •Page views •Unique scans •Demographics •Media response comparison
The interactive reports are generated in real time.
GTA’S ADDITIONAL SERVICES
• Spanish language full website development • Company Identity
o Logo o Business Cards o Letterhead o Brochure o Flyer
• Print Media Campaign • Customer Database Build Up • YouTube Channel Setup (Info-commercials) • Online Store
IT’S YOUR CHOICE!
NO HABLO ESPAŇOL…
IT’S YOUR CHOICE!
BUILD YOUR BRAND AMONG THE HISPANIC MARKET!
ABOUT US
G TA I n t e r n e t M a r k e t i n g i s a n i n n o v a t i v e f i r m w i t h 1 4 y e a r s
e x p e r i e n c e i n t h e P u e r t o R i c o m a r k e t . O u r s t a f f i s s p e c i a l i z e d i n
m a r k e t i n g , p r o g r a m m i n g , a r t a n d t e c h n o l o g y t o p r o v i d e O n - l i n e
h i g h q u a l i t y c o n s u l t i n g s e r v i c e s i n :
– C o r p o r a t e I n t e r n e t I n t e r a c t i o n s
– E - C o m m e r c e S o l u t i o n s
– I n t e r a c t i v e D a t a A n a l y t i c s
O u r s e r v i c e s a r e d e s i g n e d a c c o r d i n g t o t h e c h a r a c t e r i s t i c s a n d
r e q u i r e m e n t s o f o u r i n d i v i d u a l C l i e n t s .
G TA I n t e r n e t M a r k e t i n g o w n s a n e s t a b l i s h e d a n d a c c e s s i b l e o f f i c e
w i t h t h e t e c h n o l o g i c a l i n f r a s t r u c t u r e r e q u i r e d t o g i v e e x c e l l e n t
s e r v i c e t o o u r C l i e n t s ( s u c h a s K i a M o t o r s , S e r r a l l é s , E l M e s o n ,
M a n a t í M e d i c a l C e n t e r , a m o n g m a n y o t h e r s ) .
ABOUT US
G TA i s a m e m b e r o f s e v e r a l p r e s t i g i o u s o r g a n i z a t i o n s s u c h a s t h e
I n t e r n e t A d v e r t i s e m e n t B u r e a u - I A B , I n t e r n e t S o c i e t y - P u e r t o
R i c o , S M E - S a l e s a n d M a r k e t i n g E x e c u t i v e s A s s o c i a t i o n , a n d L a
C á m a r a d e C o m e r c i o d e P u e r t o R i c o .
W e w i l l b e m o r e t h a n h a p p y t o a s s i s t y o u t o a c c o m p l i s h y o u r
b u s i n e s s g o a l s . F o r m o r e i n f o r m a t i o n , p l e a s e v i s i t u s a t
w w w. g t a . m a
THANKS
F o r m o r e i n fo r m a t i o n , p l e a s e v i s i t u s @ www.gta .ma