alcance media - hispanic marketing solutions
DESCRIPTION
Alcance Media Group is a digital marketing company focused on reaching the Hispanic Market. Offering a multitude of solutions that bring together the efforts of marketers and quality publishers that Hispanics trust.TRANSCRIPT
THE HISPANIC MARKET WITHIN REACH
THE HISPANIC MARKET WITHIN REACH
Online marketing company focused on the Hispanic market in the U.S. and internationally using a Network of Premium and Long Tail Hispanic sites.
Our experienced team incorporates agency, publisher, and online network experience in the Hispanic market.
Cost Effective Reach to Sought A"er Hispanic Youth and 18-54 Demos
THE HISPANIC MARKET WITHIN REACH
Full Range of Solutions Display Network (CPM) Direct Response Email Marketing SEO and SEM Creative Consultation Media Buying Ad Serving
Advanced Targeting via DoubleClick Demographic: Age, Culture, Gender Language: Spanish, English, Bilingual Geographic: City, State, Country, Region Behavioral Targeting: Retargeting
Automotive Business/Finance Lifestyle/
Entertainment
News / Media Travel Health / Beauty Sports
Multiple Verticals
THE HISPANIC MARKET WITHIN REACH
Quality Publishers:
THE HISPANIC MARKET WITHIN REACH
Advertisers & Agencies:
THE HISPANIC MARKET WITHIN REACH
Source: Ipsos 2008
• While online, 84% of US Hispanics read the news at least once per month.
• Men (90%) are more likely than women (79%) to read the news while on the internet.
• #ose under age 55 (85%) are more likely to read the news online vs. those ages 55+ (72%).
• Virtually all Hispanics with a college degree (97%) read the news while online at least once per month.
THE HISPANIC MARKET WITHIN REACH
Trusted newspaper covering business, politics, sports and more.
Leading Colombian newspaper targeting an affluent, educated audience.
THE HISPANIC MARKET WITHIN REACH
• 58% of US Hispanics who went online in the past month watched some type of video.
• 54% of US Hispanics report having uploaded photos in the past month.
• 47% of US Hispanics report downloading music.
• 40% of US Hispanics who went online in the past month maintain their own social networking pro%le on a site such as Myspace, Facebook, and MiGente.
Source: Ipsos 2008
THE HISPANIC MARKET WITHIN REACH
Perreo Radio is a popular Reggaeton and Latin Rap site among Hispanic youth.
Leading online radio station featuring a wide range of musical genres. #e site also offers information on artists and trends.
THE HISPANIC MARKET WITHIN REACH
Bilingual news service that covers the most important stories in 11 different business sectors throughout Latin America.
Top business magazine in Latin America targeting key executives.
THE HISPANIC MARKET WITHIN REACH
Sports Page of Vivelo Hoy, the Spanish Version of the Chicago Tribune.
Leading Spanish language site for Boxing News and Special Features.
THE HISPANIC MARKET WITHIN REACH
Popular site covering health, romance, entertainment, and beauty topics for Hispanic women.
Website by and for Mothers raising Spanish/English Bilingual children
THE HISPANIC MARKET WITHIN REACH
Useful site that provides Latinos in the U.S. and Latin America with high quality video content in a variety of digital formats.
Digital arm of Sorpresa TV, the %rst and only cable channel for U.S. Hispanic kids ages 2-17.
THE HISPANIC MARKET WITHIN REACH
#e Hispanic population will nearly triple to 133 million, representing almost a 1/3 of total projected U.S. population of 439 million in 2050.
Hispanics tend to spend more time online while at home than the general population (9.2 hours per week versus 8.5 hours).
U.S. Hispanic Internet usage at 21% is growing quickly, substantially outpacing overall Internet usage at 6% during the same period ( June 07 to June 08).
Hispanics are 44% more likely than the total U.S. population to be in!uenced by the Internet, speci%cally with respect to consumer electronics.
Source: comScore 2008, Ipsos 2008, eMarketer 2008, Vertis Communications 2008, Research and Markets 2006, Mintel Comperemedia 2007
THE HISPANIC MARKET WITHIN REACH
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San Francisco, California
Roberto Ernesto Gyemant [email protected]
Cel. 510.499.6507 Ofc. 415.621.2684
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Contact us today