MarketingMarketing

MarketingMarketing

How is marketing used, and why is it How is marketing used, and why is it important to learn marketing?important to learn marketing?

What can be marketed?What can be marketed?

MarketingMarketing

The process of moving people closer to making a The process of moving people closer to making a decision to purchase or repurchase a company's decision to purchase or repurchase a company's products. Simply, if it does not facilitate a "sale" products. Simply, if it does not facilitate a "sale" then it is not marketing.then it is not marketing.

Marketing is to establish, maintain and enhance Marketing is to establish, maintain and enhance long-term customer relationships at a profit, so long-term customer relationships at a profit, so that the objectives of the parties involved are met. that the objectives of the parties involved are met. This is done by mutual exchange and fulfillment of This is done by mutual exchange and fulfillment of promises promises

Long-term sustainabilityLong-term sustainability

SpanishSpanish

What’s the Spanish translation of the What’s the Spanish translation of the word “marketing”?word “marketing”?

SpanishSpanish

MarketingMarketing Comercialización; propagandaComercialización; propaganda

What Can Be Marketed?What Can Be Marketed?

ProductsProducts PromotionsPromotions EventsEvents PeoplePeople CausesCauses AttractionsAttractions ServicesServices Lifestyle HabitsLifestyle Habits

And the list goes on…And the list goes on… What would you What would you

market?market?

Where Would I Market?Where Would I Market?

Where and how can I market Where and how can I market something?something?

Ways to MarketWays to Market TV- TV-

advantages/disadvantagesadvantages/disadvantages NewspaperNewspaper MagazinesMagazines RadioRadio InternetInternet BillboardsBillboards Transportation AdsTransportation Ads Personal BehaviorPersonal Behavior ““Graffitti” AdvertisementsGraffitti” Advertisements AnnouncementsAnnouncements E-MailE-Mail CelebritiesCelebrities ClothingClothing

There’s no real limit in There’s no real limit in marketingmarketing

Where would you Where would you market?market?

Target MarketsTarget Markets

Often in marketing, your product is Often in marketing, your product is only desired by one specific group, only desired by one specific group, so you target this market to avoid so you target this market to avoid wasting money, effort, and timewasting money, effort, and time

Ensures that you maximize your Ensures that you maximize your resultsresults

What would be some examples of What would be some examples of different target markets?different target markets?

Aims of MarketingAims of Marketing Recruit new customersRecruit new customers

Raising demandRaising demand Appeal to emotions & desiresAppeal to emotions & desires PersuasionPersuasion Improve product imageImprove product image Fulfill need/benefit relationFulfill need/benefit relation

Retain existing customer Retain existing customer basebase Make customers feel content Make customers feel content

with past purchaseswith past purchases

Know Your LimitsKnow Your Limits

Different products and Different products and companies market to companies market to different areasdifferent areas Locally, regionally, Locally, regionally,

nationwide, globallynationwide, globally As you expand, there’s As you expand, there’s

different issues to be dealt different issues to be dealt with such as…with such as… TranslationTranslation CultureCulture TimingTiming ExpensesExpenses

Advantages/Advantages/Disadvantages?Disadvantages?

PepsiPepsi

What, who, where, why, when, how?What, who, where, why, when, how?

Super Bowl AdsSuper Bowl Ads

There are specific elements used in There are specific elements used in marketing and advertisementsmarketing and advertisements

2006 Super Bowl ads2006 Super Bowl ads Super Bowl for MarketingSuper Bowl for Marketing Most ads made specifically for this eventMost ads made specifically for this event A 30-second ad costs roughly $2.5 millionA 30-second ad costs roughly $2.5 million FedEx: Dancing Burt 2006 Super Bowl XL Watch the Superbowl Com

mercials

2006 Super Bowl XL Watch the Superbowl 2006 Super Bowl XL Watch the Superbowl CommercialsCommercials

ReviewReview

What is marketing?What is marketing? What’s the Spanish term for “marketing”?What’s the Spanish term for “marketing”? What can be marketed?What can be marketed? Where can you market something?Where can you market something? Why would you market something?Why would you market something? What is the point of targeting a market?What is the point of targeting a market? Name some elements in the FedEx Name some elements in the FedEx

commericalcommerical