social media marketing for librarians
TRANSCRIPT
SOCIAL MEDIA MARKETING
FOR LIBRARIANS
Hello!I am Naomi Binnie
I am here to train university librarians in using and embracing social media marketing.
You can find me at:@LibNaomi
1.Why social
media?Let’s start with why you need social media
“Social media is not going away. As new platforms emerge, libraries
will need to choose the channels that work for their communities.”
Nancy Dowd, “Social Media: Libraries Are
Posting, but Is Anyone Listening?http://bit.ly/1iUvSzX
✖Define your libraryWhen you use social media to define “who” your
business is, you own your library’s brand✖Share your library
In order to attract users, you need to share your library by engaging and connecting with the community. This creates recognition and loyalty and attracts future users.
✖Form your library’s narrativeShape how people on the outside view your library
✖Free marketingMost or all of your social media marketing will be
totally free! Very budget-friendly for a library.
The WHys
1.Which social media tools?
Let’s take a glance at social media tools
The obvious 3:
The not-so-obvious 3:Twitter Facebook Instagram
Hootsuite Bit.ly Canva
The Obvious✖Twitter:
“an online social networking service that enables users to send and read short 140-character messages called ‘tweets’”
✖Facebook“a popular free social networking website that allows
registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.”
✖Instagram“Instagram is a free online photo sharing and social
network platform that was acquired by Facebook in 2012. Instagram allows members users to upload, edit and share photos with other members through the Instagram website, email, and social media sites.”https://en.wikipedia.org/wiki/Instagram
http://whatis.techtarget.com/definition/Facebook
https://en.wikipedia.org/wiki/Twitter
The Not-So-Obvious
✖Hootsuite:a social media management system for brand
management...the system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, LinkedIn and more.
✖Bit.lya link management platform...that shortens links for
use in social networking, SMS, and email✖Canva
an online graphic design platform that offers free access to a wide assortment of design tools and options, as well as premium options for paying customers
https://en.wikipedia.org/wiki/Canva
https://en.wikipedia.org/wiki/Bitly
https://en.wikipedia.org/wiki/Hootsuite
1.What next?
Let’s discuss how to get started with social media
Want big impact?
share your libraryon social media!
✖Analyze your library’s brandWhat’s your voice? What do you want to say?
✖Do your research, make a planWhat are other libraries doing on social media?
What kind of posts are popular among users? Research and make a plan.
✖Delegate Tweeters (and Facebookers, and Instagrammers…)
Create and educate your social media marketing team.
✖Create your Social Media accounts!Head to the social media tool’s websites and get
started!
Next Steps
1.Test What You
LearnedTake this Google Forms quiz:
http://goo.gl/forms/1l6GbIKsQg
