DON’T

SOCIAL MEDIA MARKETING

s

of

with

#1

DON’T

start without objectives

1. Put pen to paper before the start of the initiative and substantiate a realistic yet achievable goal list.

2. It is imperative to conduct organization-wide training at the start of your Social Media Marketing (SMM) campaign.

#2

DON’T

ignore the importance of training

#3

DON’T

underestimate the time and effort involved

3. While most social media applications are free, they are time and labour-intensive and demanding. And time is money.

#4

DON’T

4. Make sure your online strategy and presence are firmly set in place before you promote your business in the social media.

press ahead until all your bases are covered

#5

5. SEO and SMM must work hand in hand to ensure that you make an impact in the search engines.

DON’T

work without SEO support

#6

DON’T

delegate unless absolutely necessary

6. The wrong person can cause a lot of damage to an otherwise well-run campaign. Only delegate to well-trained individuals.

engage the competition

7. Leave your competitors and concentrate on your assets. Going on the attack in the social media can quickly backfire.

DON’T

#7

#8

DON’T

overburden your audience

8. A ‘hard-sell’ approach or information overload are big ‘no, no’s. Post at regular intervals without saturating your audiences.

#9

DON’T

mistake flexibility for weakness

9. Stay flexible along the way. Be ready to change course where necessary and make sure your flexibility is not misunderstood.

#10

DON’T

10. Persistence and steadfasteness pay. You often need to reach critical mass before your social media efforts pay off.

stop until you reach your goals

And if you need qualified help …

OSCAR DEL SANTO

WWW.OSCARDELSANTO.COM