do's and don'ts of content marketing
TRANSCRIPT
Want to ace Content Marketing?
Here are some Dos and Don’ts!
Do’s
Do create a buyer persona – know who you are selling to first
Do have a great plan and strategy before you start off!
Do blog often – and consistently
Do write great headlines – don’t get too wordy!
Do re-purpose old content
Do keep an eye on trending topics and write about them
Do focus on your audience regardless of the kind of content you produce
Do track and measure everything – use analytics
Do promote your content
Do curate content – that works as well as writing your own original material
Do explore the power of Influencers – they can do a lot for your brand
Do respond to questions / comments / feedback. ALWAYS!
Do develop content that makes humans and search engines happy!
Don’ts
Don’t skim the surface – dig deep. Offer value!
Don’t forget old and evergreen subjects even if you must write about current trending topics!
Don’t forget to include social sharing buttons
Don’t disregard email marketing – it can enhance your content marketing efforts
Don’t forget images and videos.
Visuals and Infographics are
vital to Content Marketing
Don’t underestimate the power of snack-able content! People like lists – they are easy to consume!
