five social media don'ts
DESCRIPTION
Five Pitfalls and time-wasters to avoid in social media marketing. You often see tips and tricks for putting the power of social media to work and what you need in order to be successful in social media pull marketing. The other side of the coin is a list of things that are harmful or counterproductive to your social media goals – in other words, stuff to avoid doing.TRANSCRIPT
Social Media
You often see tips and tricks for putting the power of social media to work and
what you need in order to be successful in social media pull marketing.
Social Media
The other side of the coin is a list of things that are harmful or
counterproductive to your social media goals – in other words, stuff to avoid
doing.
Social Media Pitfalls
Don’t Become a Nuisance1
Social Media Pitfalls
Don’t Become a Nuisance1• Communicating with people who have
opted-in to receive your messages is a privilege.
Social Media Pitfalls
Don’t Become a Nuisance1• Communicating with people who have
opted-in to receive your messages is a privilege.
• Don’t ‘wear out your welcome’ by constantly badgering your audience.
Social Media Pitfalls
Don’t Constantly Sell2
Social Media Pitfalls
Don’t Constantly Sell2• Many marketers offer a thin veneer of
informational content, then launch right into the sales pitch.
Social Media Pitfalls
Don’t Constantly Sell2• Many marketers offer a thin veneer of
informational content, then launch right into the sales pitch.
• You get the impression they care more about selling you than helping you.
Social Media Pitfalls
Don’t Constantly Sell2• Many marketers offer a thin veneer of
informational content, then launch right into the sales pitch.
• You get the impression they care more about selling you than helping you.
• Be seen as a source of valuable information, not a pushy salesperson.
Social Media Pitfalls
Don’t Insult Anyone3
Social Media Pitfalls
Don’t Insult Anyone3• “Whenever I feel the urge to exercise, I
lie down until it goes away” – Irvin S. Cobb
Social Media Pitfalls
Don’t Insult Anyone3• “Whenever I feel the urge to exercise, I
lie down until it goes away” – Irvin S. Cobb
• We suggest taking this approach when you feel the urge to insult a group or an individual.
Social Media Pitfalls
Don’t Insult Anyone3• “Whenever I feel the urge to exercise, I
lie down until it goes away” – Irvin S. Cobb
• We suggest taking this approach when you feel the urge to insult a group or an individual.
• Don’t like what’s going on politically? Remember if you share this publically, you may be turning off a large portion of your prospect base.
Social Media Pitfalls
Don’t Present Yourself Negatively4
Social Media Pitfalls
Don’t Present Yourself Negatively4• Remember that everything you say and
every photo you post can and will be used against you.
Social Media Pitfalls
Don’t Present Yourself Negatively4• Remember that everything you say and
every photo you post can and will be used against you.
• There is a difference in the platforms of communication – be sure that your content matches the medium.
Social Media Pitfalls
Don’t Present Yourself Negatively4• Remember that everything you say and
every photo you post can and will be used against you.
• There is a difference in the platforms of communication – be sure that your content matches the medium.
• Think about what you want a potential employer or business partner to see.
Social Media Pitfalls
Don’t Wander Off Topic5
Social Media Pitfalls
Don’t Wander Off Topic5• Those who opt-in to your messages are
intrigued by what you are currently offering or providing them.
Social Media Pitfalls
Don’t Wander Off Topic5• Those who opt-in to your messages are
intrigued by what you are currently offering or providing them.
• This doesn’t mean they want to hear about your trip to Spain or where you ate breakfast..
Social Media Pitfalls
Don’t Wander Off Topic5• Those who opt-in to your messages are
intrigued by what you are currently offering or providing them.
• Think before you post – remember it is just as easy to “unlike” you as it is to “like” you.
• This doesn’t mean they want to hear about your trip to Spain or where you ate breakfast..
Social Media Pitfalls
• You put a lot of time into positioning your company as a leader in the industry.
Social Media Pitfalls
• You put a lot of time into positioning your company as a leader in the industry.
• Don’t lose your momentum by incorrectly utilizing social media.
Social Media Pitfalls
• You put a lot of time into positioning your company as a leader in the industry.
• Don’t lose your momentum by incorrectly utilizing social media.
• Don’t waste time generating trivial, mundane, or superfluous material.
Social Media Pitfalls
• You put a lot of time into positioning your company as a leader in the industry.
• Don’t lose your momentum by incorrectly utilizing social media.
• Don’t waste time generating trivial, mundane, or superfluous material.
• When in doubt, keep it clean and keep it relevant.
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