social media in fm
DESCRIPTION
TRANSCRIPT
Using Social Media in FM
Who’s using social media?
The brand of you
Social media + FM
Who’s using social media?
Social? Business? Both? None?
“Investing time in social media actually makes you more productive”
“We no longer search for the news, rather, the news finds us”
“Allows for the establishment of a quicker and more profound connection between individuals”
Source: Qualman (2010)
The brand of
... who is looking for you and is this what you want them to see?
The brand of you
1. Who do I know?
2. Where are they?
3. What do I know?
4. What makes me unique?
5. Where do I find more of these people?
Who do I know?
• Current colleagues
• Previous colleagues
• Clients
• Suppliers
• People I met at events
• Common groups e.g. Best Practice Club
• Friends
Where are they?
Industry sectors
Built environment
Media and advertising
Food manufacturing
Other
What do I know?
• Think about your CV
• What would you highlight?
• What are you good at?
• Build your own ‘asset register’
• Researching• Speaking in public• Lecturing
• What makes you different?
• Clue.... ask people!
• People would rather read peer reviews than advertising jargon
What makes me unique?
Where do I find more of these people?
• Offline
– Training courses
– Writing articles for trade/journal publications
– Ask for introductions
– Conferences
– Industry events
Where do I find more of these people?
• Online
– LinkedIn (52 groups)
– Twitter (875 followers)
– Facebook (coming soon!)
– Blog and guest blogging
– Industry websites
– Bespoke E-newsletters e.g. Let’s Talk FM.
• Top business networking site for professionals• Helps find people you know• People are constantly reminded of you• Access to everyone’s little black book• Soft interaction• Recommendations• Groups• Top recruiting tool• Aggregator of all other social media activity
Why blog?
• Demonstrate industry expertise
• Increases reach
• Allows you to publish your own content without the need for third-party help, e.g. Journalists
• Micro-blog
• Asks ‘what’s happening?’ (140 characters)
• You choose who to follow
• Newspaper in your pocket
• Little bits of timely information
• Quickly build a following
• The more you do, the wider your network will grow
Anatomy of a tweet
• 12 new #constructionjobs added to #jobsearch at http://bit.ly/exw3biRT @tcindex
• @fmcoach is running a new training course on coaching check it out here: http://bit.ly/e8y6x
• Check out my new #blog ‘reasons to be careful when using the #olympichook in publicity’ http://bit.ly/e8y6x
Bit.ly
This.... http://maps.google.co.uk/maps?f=q&source=s_q&hl=en&geocode=&q=se1+5rl&aq=&sll=53.800651,-4.064941&sspn=14.379924,36.035156&ie=UTF8&hq=&hnear=London+SE1+5RL,+United+Kingdom&z=16
To this... http://bit.ly/f63hyr
Other tools for you
Other tools for your company
Social networks + FM
... Where are you from?… Where are your customers from?
... Do you speak the language?
FM branding, your way
I’m trying to make myself be perceived as an
expert so anyone involved in FM would
naturally go to me and look at my business,”.
“I’m very consciously using this as a business
tool.” (Iain Murray)
(FM World, June 2010)
FM news you want to see
“It provides access in real time to constant updates about topical issues, whether from suppliers, consultants or contractors, about everything from paper towels to building infrastructure engineering,”
“Any FM who is tapped into the right network of suppliers and consultants will have regular responses to any queries they may have.” (Adrian McNeece, founder of workplace advisory firm McNeece Consulting)
(FM World, June 2010)
Interact @ FM events
“You could see relationships being established during the Th!nkFM conference which otherwise wouldn’t have happened,” says Neil Usher, general manager of group property at Rio Tinto.
“I met about half a dozen people in the one day I was there who I wouldn’t have come into contact with without Twitter”
(FM World, June 2010)
Future of FM + social media
“There needs to be a rethink in organisations
about the benefits of increasing their
communication with the outside world, whether
it’s clients or suppliers, and developing policies
around that.” (Adrian McNeece)
(FM World, June 2010)
• Be findable
• Create your profile
• Get a good picture
• Be consistent
• Be relevant
• Find the right mix of tools for you
• Start now
Summary – where do you want to be?
More info...
Tip - go to Wiley.comand download chapter 1 for free...
or better still just buy the book – its fantastic!
Thank you to...
Christine Jones Director, Tiger Mouth Ltd
Liz Kentish Business Owner, Liz Kentish Coaching Ltd
For allowing me to adapt certain material within this presentation