• Why radio?

• Overview of glide fm

• Word of mouth on steroids

• Advertising options

• Call me!

Immediate lifestyle media intrusive WEBSITES

targeted captive audience imaginative LOCAL

promotions EVENTS DIRECT invasive higher

audience share than TV intelligent word of mouth

T H E A T R E O F T H E M I N D

P O D C A S T S c a p t i v e c a r a u d i e n c e

Radio is…

Oxfordshire’s newest radio station, targeting aspirational 20 to 30 year olds on the cusp of the next stage of their life. The station has a female bias, and is perfect for reaching young professionals with an established career and money to spend on desirable brands, be it fashion, homeware & lifestyle, property, technology, cars or socialising. This isn’t about the first of anything – it’s about moving on and getting what they really want in life. Glide is a station that connects emotionally with this target audience, meaning they trust us and our clients. A local station to Oxfordshire, reporting local news and events for local people. Live on-air and extremely active on-line there really is no escape from Glide.

glide listeners love…

•Oxfordshire’s newest radio Station – launched in August 2010 •Target: 15 to 29 year old females • Total reach: 24,000* • Average hours: 4.4 per person* • Nominated Arqiva Commercial Radio Station of the year 2007 • Winner Radio Academy Nations & Regions South Award 2008

Source: Rajar Ipsos MORI/RSMB Q2 2011 15+

24 24

3

21

8

8

2 3

2 1

13

10

0

5

10

15

20

25

30

Individuals10+

All Adults 15+ Men 15+ Women 15+ Adults 15-24 Adults 25-34 Adults 35-44 Adults 45-54 Adults 55-64 Adults 65+ ABC1 C2DE

Glide FM - Q2/2011 - ('000s)

Population: 488,000 Adults 15+ / 528,000 Individuals 10+ Reach: 24,000 (5%) Adults 15+ / 24,000 (4%) Individuals 10+

Average Hours: 4.4 Average Listener Age = 34.2

(Source: Rajar/Ipsos MORI/RSMB - Q2/2011)

101

92

43

49

22 20

20

15 11

4

57

35

0

20

40

60

80

100

120

Individuals10+

All Adults 15+ Men 15+ Women 15+ Adults 15-24 Adults 25-34 Adults 35-44 Adults 45-54 Adults 55-64 Adults 65+ ABC1 C2DE

Jack FM Oxfordshire - Q2/2011 - ('000s)

Population: 499,000 Adults 15+ / 540,000 Individuals 10+ Reach: 92,000 (19%) Adults 15+ / 101,000 (19%) Individuals 10+

Average Hours: 5.9 Average Listener Age = 38.5

(Source: Rajar/Ipsos MORI/RSMB - Q2/2011)

Weekdays 00:00 – 07:00 Non stop glide Weekdays 07:00 – 10:00 Glide’s Morning Glory with Sophie Weekdays 10:00 – 15:00 Non stop glide Weekdays 15:00 – 18:00 Joe O’Neill on The Glide Home Weekdays 18:00 – 23:00 Non stop glide 7 days a week 23:00 – 24:00 Glide: Chilled Weekends: 0:00 – 23:00 Non stop glide

The schedule

What you say

How you say it

How many times you say it over a

defined period

=

A SUCCESSFUL CAMPAIGN

How we make your campaign work!

How do I do it?

Radio is creative and engaging so decide with your Account Manager how best to represent your brand on glide fm. Strategic airtime scheduling : Work with me to plan airtime that communicates with your target audience using airtime spots from 10 to 60 seconds Sponsorship & promotion: Brand your business with long-term sponsorship, or create immediate awareness with hard hitting creative promotions. At glide fm there are no limits to our creativity! Creative: Create an audible representation of your business for air on glide fm. Our amazing creative team will help you turn your brand into an inviting commercial proposal for our listeners

So, now you know all about us

lets talk about you…

You never know, you might like it!

Name title

glide fm & JACKfm

Tel:

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