WAY-FM reaches over 50,000 established listeners regularly, and we’re still growing.

WhY go With rAdio

it’S EFFECtiVE. it’S AFFordABLE. As a business owner or organization, radio is the most effective and affordable form of marketing you can do today. Its lower cost-per-thousand reach outpaces other mediums by more than four times. This gives you a more powerful reach into the minds and lives of the people you want to win or maintain as customers.

thE NUMBErS FAVor YoU. Studies show that 72% of Christian radio listeners prefer to buy from a business that advertises on their radio station. 62% say that they would “shop more at a known business if it advertised on Christian radio.” SourCe: SImmonS mArkeT reSeArCh

AMP YoUr CoMPEtitiVE EdgE. Getting heard in today’s crowded, competitive marketplace is no easy task. Chances are, your competitors have already discovered the benefits of radio. In today’s economy, now more than ever, it’s time to amplify your presence at every turn.

Who do you reach when you advertise on WAY-FM?

58% FemaleAbove-average household income(66% HHI $50,000+) (41% HHI $75,000+) Above-average education (36% college or higher)Larger families (100% more likely to have 3 or more children in the home under the age of 12)37% of our audience is 18-24

63% of our audience is 24-54Passionately loyal — while you may not find it in the “ratings,” it’s measured in response* WAY-FM averages

The most important ingredient in successful advertising is presenting your message to the right consumer group. Build your business with Louisville and kentuckiana’s premier “Family Friendly” radio station.

L iStENEr ProFiLE

“I’m 16 years old and have learned that being a Christian while going to a school full of worldly influence can be difficult. The ”in” music, I find myself tempted to listen to, contains crude content. It’s such a relief to be able to turn on the radio and know the songs I love aren’t full of demoralizing topics. I don’t go a day without listening to WAY-Fm. You all are making a bigger impact than you will ever know! Thanks for giving me the opportunity to experience God’s glory through your station!” —melissa

“I started listening to WAY-Fm about a year ago. I don’t know where I would be right now if I didn’t listen to the encouragement you receive from 105.9! I love music! It’s my passion. now I found Christian music to be the only thing I listen to. I was at the point in my life where I felt I had nothing to live for. [...] It seemed so easy just to give in to things that weren’t healthy for me. now I attend church every week and my kids are doing a lot better. Some people may question how a radio station can change your life. But I turned on my radio, scanned, and it took me to 105.9. I started listening and pulled my car to the side of the road and tears ran down my face. I knew it wasn’t too late. That day I will never forget. It was the day of a new beginning for me. my life has changed and I am so glad to finally wear a smile on my face every day. The most beautiful thing in life is hearing my kids praying to God and thanking him for making their mommy a better mommy. Thanks for all you do!” —Sherry

tESt iMoNiES

With WAY-FM, you can feel great keeping a good thing going.

grANt C. AMStUtz, od, FoCUS EYECArE CENtEr Partnering with WAY-Fm has impacted our business immensely through a difficult economic time. Since opening our practice we have seen a significant increase in revenue directly attributable to individuals who heard our message on WAY-Fm. The listening audience is a loyal group that responds to honest businesses.

LAUriE hAAg, ChiCk-FiL-A Chick-fil-a has enjoyed its partnership with WAY-Fm. our yearly partnership with the WAY-Fm station van is a huge success and it has been exciting to see how the community has responded. We have done numerous other promotions, either as a sponsor of WAY-Fm events or with our own in-store events that the station advertises. We have seen great results. The staff is always so great to work with and they help our ideas come to fruition. They have excellent creative writers and voice-over talent. We would definitely recommend WAY-Fm as a partner in your advertising and marketing goals.

SCott LiMEBErrY, L iMEBErrY LUMBEr As a father of two small kids, WAY-Fm was a welcomed change on the radio dial. no more guessing, “What are the kids going to hear next?” WAY-Fm is all we listen to in the car, on the way to school, church, etc. So, as a listener of WAY-Fm, it was an easy decision to join the WAY-Fm family and become an impact partner. [...] The experience was professional and very personalized. WAY-Fm’s efforts and enthusiasm to get customers into our store and visiting our website was real and greatly appreciated. WAY-Fm took the time to personally analyze our business and to help shape our message. Because of my faith and my family, and because of what WAY-Fm stands for, I believe investing in WAY-Fm is not only good advertising, but a great ministry.

AdVErtiS iNg SUCCESS

SPoNSorShiPS + Ad PACkAgES

MArkEt PrESENCE Listeners needto hear your spot at least three times in a seven-day period to be aware of you. The more your spot runs, the higher likelihood of building that awareness. The goal is consistency over time.

SPo

NSo

rSh

iPS CoNCErt/EVENt SPoNSorShiP: Attach your

name to a WAY-Fm concert/event, including a mention in every on-air promo (several hundred during the promotion period), your logo on concert/event posters and printed advertisements, and recognition at the concert/event itself. Prices vary based on size and profile of the concert/event.

MorNiNgS With BrANt SPoNSorShiP: Six business name mentions during every morning show 6am-10am — $500 per month

totAL AXXESS With WALLY SPoNSorShiP: Five business name mentions during every show (1 per hour) 3pm-8pm — $500 per month

thE MiddAY CrUiSE With doNNA CrUz SPoNSorShiP: Five business name mentions during every show (1 per hour) 10am-3pm — $400 per month

WAY-FM WEAthEr SPoNSorShiP: Ten 10-second personalized mentions per day, every other hour (rotating 50/50 with one other sponsor); monday-Friday 6am-11pm — $800 per month

Lives are being touched all because of people andbusinesses just like you. Join other area businessesand partner with WAY-Fm to make a daily difference.

Become a business impact partner.