Call Letters: KHJK FMFrequency: 103.7 FMFormat: Adult Alternative

Format Description: Cutting edge bands as well as singers and songwriters who span both the electric and acoustic worlds of rock and beyond.

The music of 1037 FM spans 4 decades from the late 70’s (Led Zeppelin, Rolling Stones, Santana) to the music of today with an enticing blend of musical genres in each decade including your favorite 80’s artists (The Police, Eric Clapton, Pretenders), 90’s Superbands (Foo Fighters, Lenny Kravitz, Pearl Jam, Gin Blossoms, U2, REM), and cutting edge music of Today (John Mayer, Dave Matthews, Jason Mraz, White Stripes, Kings of Leon).

1037 FM will also introduceyou to new and exciting artiststhat you may never have heardon commercial radio before!

Lenny Kravitz

REM

1037 FM is a unique blend of popular artists and fresh new music not typically heard outside of the traditional “hit music” radio stations. Here’s a sample of those non-traditional artists that you can hear on 1037 FM “Houston’s Adult Alternative”!

AlanisMorrisette

Gomez

RayLamontagne

GomezJames Morrison

WilcoEric Hutchinson

Ray LamontagneAirborne Toxic Event

Los Lonely BoysDeath Cab for Cutie

Jack JohnsonThe Kooks

Franz FerdinandSnow Patrol

Target Demographic: Adults 25-54, 55%/45% Male/Female

Lifestyle Group: Socially Active Adults in their “age of acquisition”.

1037FM’s listeners are environmentally conscious consumers of products that reflect the lifestyle of a blended “Boomer/Gen-X” demographic profile.

The 1037FM Community of Listeners are heavy consumers of the following:Import VehiclesOutdoor ConcertsReal Estate Wine, Vodkas and Craft BeersSushi/Tex MexSporting GoodsOutdoor ActivitiesInternet Consumers

Dave Matthews Band

U2

Attended Rock Music Concert/Performance - Past Year (240)

Participated in Roller-Blading/In-Line Skating - Past Year (213)

Lifestage: Young couples: adults age 30-39, no children

17 or under living at home (208)

Life Cycle: Respondent is age 18-34 and lives in one-person

household (205)

Visited Chipotle Mexican

Grill - Past 6 Months

(197)

Participated in Fantasy

Sports League - Past

Year (192)

Engaged in Pilates - Past

Year (192)

Most Recent Vehicle

Bought/Leased: BMW (193)

Spent $100 or More on Running Clothes -

Past Year (189)

Drank Any Super

Premium Domestic -

Past 6 Months (188)

Own/Lease Honda Pilot

(184)

Wrote an Online Blog

- Past 30 Days (184)

Downloaded Music - Past 30

Days (180)

Most Recent Vehicle

Bought/Leased: Lexus (158)

Own a BlackBerry

(154)

Spent $3000-$5999 on Foreign

Vacation(s) -Past 3 Years

(151)

Used Sunless Tanning Product -Past Year (147)

Banking & Financial Services: Acquired Auto Loan - Last 12 Months

(145)Occupation: Employed in Arts, Design,

Entertainment, Sports and Media Occupations (184)

Went to Bars/Night Clubs - Past Year (181)

Household Income $150,000-$199,999

(153)

Own/Lease Toyota

Highlander (189)

SOURCE: MRI Fall 2008

Summer 2009