fm new media solutions 1 0
TRANSCRIPT
PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.
DATE: © 2009 Filemobile Inc.
Emerging New Media Solutions
Product & Solutions Overview
PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.
DATE: © 2009 Filemobile Inc.
Overview • New and social media is supporting the development of emerging
marketing tactics in many areas • This includes new ways to engage users including:
– User generated content – UGC contests – Social networking – Enhanced social activities (e.g. points, levels, virtual prizing) – Facebook Connect and OpenID – Content ‘media mixers’ – Mobile – Social ads – Flash games
• Additional details are included for: – Media Mixers – Mobile
PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.
DATE: © 2009 Filemobile Inc.
Media Mixer: Easy to create content • Easy to use
• Create content lineups
• Add and arrange content
• Include video, audio, images
• Include commercial and UGC
• Include video, audio, images
• Include commercial content and UGC
PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.
DATE: © 2009 Filemobile Inc.
Media Mixer: Instantly publish and share • Easy to publish and share
• Extend to blogs and social networks
• View other submissions
• Include most recent, most popular, editor’s picks
• Include comments, voting and rating
PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.
DATE: © 2009 Filemobile Inc.
Editing Easy to use flash editing interface Display multiple categories or channels of
content Multiple audio tracks Quick playback of mash-up clips “My clips” lets users manage their favorite
assets Organize assets by photo, video, audio Cut editing lets you trim your clips
Media Mixer: Features
Viewing and Publishing White label templates or APIs Multimedia comments UGC upload Favorites, share, send to friend
Viewing and Publishing (continued) Fully configurable design Photo, video, audio and text display User registration, login and profiles Mobile and webcam options Voting and rating Configuration for contest rules Most popular, most recent, Editor’s picks Media galleries, players and viral widgets
to display entries Share features for including content on
social networks and blogs Moderation interface and tools Organize content in a variety of ways
including channels, categories, collections Reporting and analytics
PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.
DATE: © 2009 Filemobile Inc.
Mobile: iPhone and Blackberry UGC apps • Distribute media and ads
• Collect UGC photos, videos, text
• Mix mobile and web content
• Manage and moderate content
• Create on-deck brand presence
PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.
DATE: © 2009 Filemobile Inc.
Collect content and users Register / Login - allow user to register
(e.g. for a UGC contest) Splash screens / calls to action (while app
loads) Integration with device camera and picture
database (e.g. user friendly way to submit photos via mobile)
Integration with device GPS capabilities (e.g. iPhone submissions would include geo-tagging data for mapping ... this is already the case when iPhone owners submit content via email for example)
Entering related text (e.g. title, description, tags) and related meta data (e.g. timestamp)
Mobile: Features Manage and View Content Ability to offer 'editing features' to allow
user to 'crop' pictures before sending (e.g. for contests, avatars, etc.)
Allow users to Upload from photo database
Allow users to Edit / Delete previously submitted entries
Map 'mashup' on the device (e.g. viewing 'Torch relay entries on device by geography)
Mobile version of web sites - take any site powered by Media Factory and 'mobilize' it for viewing on the device browser