social media for westchase district 11 09
DESCRIPTION
A presentation given to the Westchase District's Apartment Managers Group on Tuesday, November 10, 2009, at Grace Presbyterian Church. The slide show covers the Houston Apartment Association's involvement on various social media platforms as well as a quick overview of those platforms. The video link may not work correctly as embedded in this version of the file. Here is the link to the YouTube video http://www.youtube.com/watch?v=D08URtovG5sTRANSCRIPT
SOCIAL MEDIA AND HAAFor the Westchase District
November 10, 2009
SOCIAL MEDIA’S IMPACT
http://www.youtube.com/watch?v=sIFYPQjYhv8
WEBSITES
www.HAAOnline.org (133,990 visits July-October) – main HAA
website; most visited page is Job Target www.HAAExpo.org
(1797 visits April-May) – Expo website www.SafeInMyPlace.org
(620 visits August-October) – Renter’s safety information (Fire, Water, Hurricane Safety; coming soon Personal Safety)
www.HAAOnline.wordpress.com – (2,500+ visits since July 29)Blog; focused on
industry information, news and coverage of HAA events
Originally only for college students, modeled as an online yearbook
www.Facebook.com Group page (676 members) - Houston
Apartment Association members only page Fan Page (328 fans) – ABODE Magazine Cause Pages – School Supply Drive (161
members), Share your Holidays Food Drive (131 members, $125 raised)
Event Pages – multiple pages for HAA events - Pink Ladies Tournament, Kidney Walk, Membership campaign meetings, Hall of Fame Luncheon, etc.
TWITTER - @HAAONLINE
Microblogging site. Users must express thoughts in 140 words or less called Tweets. You may “follow” others, or have “followers.” Now Twitter users may have lists.
www.Twitter.com/HAAonline (387 followers) - micro blogging; focused on
industry information and outreach to media
YOUTUBE
Video sharing site. Videos can be put onto branded “channels.”
www.youtube.com/user/HAATV Promo Video (11 views); Pink Ladies 2008 (31
views); Chili Fest 2007 (37 views); 2008 Expo (68 views)
Business oriented social networking site. http://www.linkedin.com/companies/houston-
apartment-association (77 members) - Company Profile; must be
approved to join group.
MYSPACE
Social networking website started in 2002. Use of MySpace has flattened as Facebook and other sites have grown. Continuing popularity among bands and younger users.
www.myspace.com/haaexpo2008 Online contest for secret password for expo raffle
NIXLE
Free tool for government agencies and community groups to share news, crime alerts, etc.
Other Management Districts and communities in the Houston area are setting up profiles/sending alerts through this service.
www.Nixle.com
WHAT ARE YOUR RESIDENTS USING?How do you know?
HELPFUL WEBSITES
www.Mashable.com – online guides to Twitter, Facebook, etc.
www.HowSociable.com – site for tracking how your brand is perceived on the web
www.UrbaneApts.com – good example of use of social media by an apartment company
www.twitter.com/aptchat - weekly tweetchat on apartment related topics (#aptchat)
NEED HELP? WANT TIPS?Aimee Arrington – [email protected]
Amanda Sherbondy – [email protected]
Lisa Butler – [email protected]
713-595-0300 (main line)