social media brand plan
TRANSCRIPT
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SOCIAL MEDIA BRAND PLAN
Jessica Walton
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GOALS Create online presence Showcase my skills qualifications and
experience. Expand my networking pool Establish Credibility Become Communications or Public
Relations Director for corporate, sports or entertainment with a focus on event planning and social media.
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PORTFOLIO: Resume
Brief Bio
Relevant Sample Works
Portfolio can be found at: http://jnwportfolio.wordpress.com/
Social Media Affiliations Twitter Facebook Myspace Blogger WordPress LinkedIn Youtube Ning del.ici.ous
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OBJECTIVES:
Hold important positions in my student organizations Intern and gain more experience professional Receive a gold star from PRSSA Receive my Bachelors Degree in Public Relations
April 2011 Receive my master’s degree in communication Move on to join PRSA Receive http APR accreditation I want to be the head of major decision in event
planning, social media and other PR aspects for the company. I would even like to possibly go on and own a PR firm
I would basically like a secure CAREER that give me enough money to live comfortably and still keep a smile on my face
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SWOT ANALYSIS:Strengths: Superb social
media,written, oral and interpersonal communications skills.
Well rounded set of skills
Work well in fast paced and pressure environments
Weaknesses: Patience Not much
professional experience
Opportunities: Interships PRSSA & network
expansion Friend and Family
support
Threats: Increasing Competition, Economy
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ONLINE PRESENCE Twitter Facebook Myspace Blogger WordPress LinkedIn Youtube Ning del.ici.ous Picasa3 Google
I plan make further developments for my WordPress, Blogger, and LinkedIn
Beyond Twitter, Facebook and Myspace I am just getting in to social media and plan to sharpen skills even more.
The skills I have learned and will continue to learn will only help my in the future.
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KEY MESSAGES
My social media brand will serve as a representations of my compiled skills, qualifications and experience
I hope employers will see that I am passionate and dedicated to my work.
This may be the first impression an employer sees. First impressions don’t get a do over and I hope that my brand will give of a positive impression
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STRATEGIES:
I will get internship experience that will allow me to meet new people an expand my network and sharpen skills.
I will begin writing on a blog, either Blogger or WordPress and use my twitter account to promote it.
I will learn all that I can in the course at EMU
I will continue to develop my LinkedIn account
I will stay active in PRSSA.
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TACTICS:
Short term: This summer I will
have my first internship
I will start updating my blog this summer
I will take relvant courses in my final year at EMU
I will have another internship for fall 2010
I will graduate in April 2011
Long term: I will continue to find
jobs and internships to gain experience.
I will eventually land a permanent job and begin my career pathway
I will take steps toward obtaining my masters degree.
I will land the job of my dreams and be awesome at life.
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MEASUREMENT:
My success will be measured by the career that I have. I will take into consideration the work that I do and my satisfaction level. It will also be important that I meet my goals in order to be successful. I will consider my self successful when I have enough money to live comfortable and a smile on my face when I go to work. Simple.
"Success is a journey, not a destination."
Ben Sweetland
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JESSICA N WALTON
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