Online Marketing SummitCleveland, OH| June 4, 2010

Creating a Personable Brand:Through Social Media

Michael C. DeAloia“Tech Czar”LNE Group

#OMSCLE

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• Building a Brand – Politics• Building a Cause – Iranian Elections• Building a You – “Tech Czar”• Co-Opting a Brand – BP Global PR• The Parody of a Brand – Sh#t My Dad

Says• Case Studies

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“Flow of the Show”

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Building a Brand

-Obscure Junior Senator

-African-American

-Funny Name

-Controversy over birthplace and Pastor

-Wants to run for President?

“I’ll tell you something about Barack Obama that the media has not picked up on. He has got a very, very powerful presence on Facebook, on MySpace, on a lot of these sort of below the radar Social Networking Sites on the Internet.”

-David Kravitz, Bluemassgroup.com

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Building a Brand

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Building a Brand

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Building a Brand

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Building a Brand

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Building a Brand

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Building a Cause

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Building a Cause

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Building a Cause

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Building a Cause

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Building a You – “Tech Czar”

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Building a You – “Tech Czar”

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Building a You – “Tech Czar”

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Building a You – “Tech Czar”

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Building a You – “Tech Czar”

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Building a You- “Tech Czar”

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Building a You- “Tech Czar”

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Co-Opting a Brand

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Co-Opting a Brand

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The Parody of a Brand

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The Parody of a Brand

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The Parody of a Brand

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“Houston…We have a problem.”

Case Studies

Bliss!

Case Studies

Michael C. DeAloia• mdealoia@lnegroup.com• 216.212.4067• Twitter.com/techczar• LinkedIn.com/in/mdealoia• Facebook.com/techczar• Website: www.lnegroup.com• Blog: www.techczar.blog.com• Blog: www.coolhistoryofcleveland.blog.com

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Thank You/Credit Slide

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