social media builds brand value

16
© 2010 Bloomberg Marketing People are here for three reasons: 1. To learn new things 2. To share their knowledge and passions 3. To network. Build Your Brand Value Through Social Media Bloomberg Marketing Developed & Faclitated:

Upload: diva-marketing-blog

Post on 15-May-2015

1.965 views

Category:

Business


0 download

DESCRIPTION

As customers come to expect the opportunity to interact on the social web with (hopefully!) the people who are behind brands, marketers must address aspects of social media that impact brand value and perception.

TRANSCRIPT

Page 1: Social Media Builds Brand Value

© 2010 Bloomberg Marketing

People are here for three reasons:

1. To learn new things

2. To share their knowledge and passions

3. To network.

Build Your Brand Value Through Social Media

Bloomberg Marketing

Developed & Faclitated:

Page 2: Social Media Builds Brand Value

© 2010 Bloomberg Marketing

i. How can social media help tell the story of your Brand?

ii. Can you be a steward of your Brand while maintaining your authenticity?

iii. How can you integrate social media into DNA of a Brand?

Conversational Guide

Page 3: Social Media Builds Brand Value

© 2010 Bloomberg Marketing

Is it possible that the new consumer driven social

networks - consumers connect through concepts,

ideas, values and icons, created and related to

other people through electronic interchanges filled

with pictures, words, music and the like,

not by marketers and manufacturers and the

communication experts

will be the new 21st century brand?

Don E. Schultz,

Northwestern University

Page 4: Social Media Builds Brand Value

© 2010 Bloomberg Marketing

i. How can social media help tell the story of your Brand?

Caution! Can reality can sustain your claims?

Find the simple story in the product, and present it in an articulate and intelligent, persuasive way. - Bill Bernbach

Be Different

1. "Our brand is the only _____ that ______."

Page 5: Social Media Builds Brand Value

© 2010 Bloomberg Marketing

Our mission is to inspire more New Zealanders to read more;

to promote reading in general, but particularly to represent and

promote New Zealand writing and writers – our own artists,

stories and points of view. We want our contribution to encouraging reading and promoting

New Zealand writers to be innovative and effective.

Page 6: Social Media Builds Brand Value

2. What is ..The Essence of Your Brand Value In 3 Words?

Page 7: Social Media Builds Brand Value

© 2010 Bloomberg Marketing

Page 8: Social Media Builds Brand Value

© 2010 Bloomberg Marketing

eCommerce

Technology

PlatformsUtilities &

Applications

Blogging &

Micro-posts

Mobile

Virtual

Worlds

Content /

Media

Sharing

Communities

Rich

Media Wikis

Audiences(B2B, B2C, B2E)

3. Who Do You Want To Talk With?4. Why?

5. Which Social Media Tool/s?Complements of

Page 9: Social Media Builds Brand Value

© 2010 Bloomberg Marketing

Conversations That Educate

Page 10: Social Media Builds Brand Value

© 2010 Bloomberg Marketing

II. Can you be a steward of your Brand

while maintaining your authenticity?

Page 11: Social Media Builds Brand Value

© 2010 Bloomberg Marketing

II. How can you integrate social

media into DNA of a Brand?

Page 12: Social Media Builds Brand Value

© 2010 Bloomberg Marketing

United Linen

Page 13: Social Media Builds Brand Value

© 2010 Bloomberg Marketing

i. How can social media help tell the story of your Brand?

ii. Can you be a steward of your Brand while maintaining your authenticity?

iii. How can you integrate social media into DNA of a Brand?

Build Your Brand ValueThrough Social Media

Page 14: Social Media Builds Brand Value

Build Your Brand ValueThrough Social Media

1. Our brand is the only _____that _____.

(Difference)

2. What is the essence of your brand in 3 words?

(Brand Values)

3. Who do you want to talk with?

(Target Audience)

4. Why?

(Strategy)

5. What Social Media Tools?

(Tactics)

Page 15: Social Media Builds Brand Value

Forget your perfect offering

There is a crack, a crack in everything

That's how the light gets in.

Leonard

Cohen

Page 16: Social Media Builds Brand Value

Toss of a pink boa

From Diva Marketing To You!www.divamarketingblog.com

[email protected]

@Tobydiva