social media and crowdfunding
TRANSCRIPT
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Social Media and
CrowdfundingPaul Dombowsky & Evelyn So
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Time: 8:30 to 10:30am
Speakers: Paul Dombowsky
Founder and ceo of Ideavibes / Fundchange
Evelyn So
Founder of Noesium
Follow-up: Slides
Workshop Overview
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8:30 Introductions and Format
8:45 Social Media Overview by Evelyn So
Experience from the trenches - what are people experiencing
Impact on fundraising efforts
9:15 Crowdfunding by Paul Dombowsky
What is it and how can you use it?
Options for engaging a new generation of donors
Project based or doable ask focused fundraising
10:00 Fundchange.com what is it and how can you participate
10:00 Wrap-up and Questions
Agenda
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A crowd
Business challenge / problem / question you want answered ideas
A process and tool for engagement
Trust and commitment in your crowd to take action
Key performance indicators what does success look like?
Proof of action your crowd wants to see what happened
Crowdfunding - what do you need?
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Donor Generations
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Millennials (born 91 and after) - ?
Millennials (born 91 and after) - ?
Gen Y (born 81-91) Avg Donation $325
Gen Y (born 81-91) Avg Donation $325
Gen X (born 65-80) Avg Donation $549
Gen X (born 65-80) Avg Donation $549
Boomers (born 46-64) Avg Donation $725
Boomers (born 46-64) Avg Donation $725
Civics (born 45 or earlier) Avg Donation $833
Civics (born 45 or earlier) Avg Donation $833
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Where
Donors are Giving
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0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
Checkout Donation
Fundraising Event
Tribute G
ift
Charity Gift Shop
Online via Website
Mailed Gift
Monthly DebitIn Lieu of Gift
Phone
Third Party Vendor
SMS
Social Network Site
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Fundraising Trends and Challenges in the Canadian Direct Marketing
Sector, a research paper from 009 by Cornerstone Group of Companies
shows:
donors who make their first gift to an organization online as opposed to viadirect mail have a much higher average gift
$73 vs. $30
There are now more than 4 times the number of new donors, perorganization, from online initiatives than 5 years ago (9M to 40M).
Online Giving
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Who is your crowd?
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Donors
ProspectsEventAttendees
MailingLists
DonorsNetwork
Prospects
Network
EventAttendeesNetwork
Mailing ListsNetwork
The crowd you know The crowd you dont know
Social Media Makes
the Connection
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Projects or
Doable
Asks
Easier for most people to wrap their head
around a smaller project as opposed to a
cure or a hospital wing Examples:
Piece of medical equipment
Stream revitalization
Education program
Conference attendance
Sports equipment for a couple kids
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Post
Promote
Share
Search/Fi
lterFund
Receipt
Report
Costs:
$99 + hst to join
includes 2 postings
3.9% processing fee
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Examples: Fundchange
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Post
Promote
Fund
Report
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Examples: Crowdrise (US only)
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Its social the crowd promotes projects it likes
Its social the crowd wont promote projects that arent
shareable
Success comes to those that are actively building a crowd A challenge for organizations new to social media
Its the free market at work
Its the free market at work
Build stickiness to the project
Need to pay attention to write-up to inspire funders
Benefits & Challenges
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Things to keepin mind:
Crowdfunding success comes quickest to organizations that are social
media aware and engaged. If your organization is not yet social media-enabled, it will take time and human and financial resources to do so.
Because your efforts are only as good as the crowd you are able to mob ilize
to your cause, it makes sense that your organization strategically manages
and promotes its brand online.
Make sure your target audience is online and will give online
If you opt to post your projects on established crowdfunding sites, do your
homework be careful of the company you keep.
Integrating Crowdfunding into your Organization
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Donor stats, etc. came from The Next Generation of
Canadian Giving Nov. 2010 by Vinay Bhagat, et al
The Wisdom of Crowds book by James Sudwecki
Crowdsourcing book by Jeff Howe Fundraising Trends and Challenges in the Canadian Direct
Marketing Sector, a research paper released in 2009 by
Cornerstone Group of Companies
Resoruces
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Thank youPaul Dombowsky | 613.878.1681 | [email protected]
Evelyn So | 647.223.3804 | [email protected]