How can companies improve engagement and happiness using digital collaboration tools ?

HR TECH WORLD SPRING- Isabelle DAVIAUD

|02/05/2023 2ACCORHOTELS | HR Congress London

AccorHotels is living a big transformation

|02/05/2023 3

NEW DIGITAL ATTACKERS EXAMPLES

AGREGATORS

DISRUPTORS

INNOVATORS

Share of value chain

LOW MEDIUM HIGH

Level of change

LOW

MED

IUM

HIGH

New digital attackers are changing the rules and disrupting traditional value chains

|02/05/2023ACCORHOTELS | Presentation Title 4

AccorHotels’ Digital Plan

|02/05/2023 5

Becoming the Leading Digital Hotelier

5

Expand our Hospitality Excellence throughout the

Customer Journey

Stay

Dream Select Book Prepare

ShareReturn

|02/05/2023ACCORHOTELS | Presentation Title 6

SATISFY OUR 3 TARGETS: CLIENTS, EMPLOYEES, PARTNERSREINFORCE OUR 2 PILLARS: SYSTEM, DATA

SYSTEM DATAPARTNERSEMPLOYEESCLIENTS

MOBILE FIRST

1CUSTOMER

CENTRIC

2SEAMLESS JOURNEY

3EMPLOYEEFRIENDLY

5OWNERS & PARTNERS

6INFRASTRUCTUR

E TRANSFORMATI

ON

7BI &

ANALYTICS

8MICE & B TO B

4

6

DIGITAL PLAN 8 programs

|02/05/2023ACCORHOTELS | Presentation Title 7

Connecting employees for a connected

experience service

Accompany Accor Employees in the digital

transformation and evaluate and anticipate

the impacts of the digital plan’s evolution towards the teams &

organizations

EMPLOYEEFRIENDLY

5EMPLOYEEFRIENDLY

| 8

• Facilitate the life of our employees in they daily worklife

• Be in line with the new corporate culture more collaborative, more digital, more transverse and participatory

• Link the employee experience to a better guest experience

• Bring out the talents

• Innovation : give the opportunity to employees to see their ideas deployed and create a source of motivation and commitment

• Develop a digital culture for all in the Group

The goals

|02/05/2023ACCORHOTELS | Presentation Title 9

Employee friendlyprogram

| 10

The official AccorHotels internal social network

Bring your team together

Work smarter and faster in

teams

Scale your impact across teams

|02/05/2023 11

DIGIT’ALL

Set up a Digital culture within our employees

Give keys to the employees to develop

individual convictions on the topic and

become a true actor of the change, rather

than transform them into a digital expert

Raise the awareness of all to the new

digital paradigms.

Develop customer understanding

| 12

Employee App Store for YouAn App Store offering digital tools to facilitate the life of

the employee

|02/05/2023 13ACCORHOTELS | HR congress London

Worldwide engagement survey

68%engagemen

t

|02/05/2023ACCORHOTELS | Presentation Title 14

Other initiatives

| 15

Challenges take the form of a question linked to one of the Group’s stakes

Open to all : All employees working under the AccorHotels brands, hotels and head

offices are invited to submit their idea

Each challenge is posted on the platform ‘Share your ideas’

The winning ideas are selected to be tested. The best reward for employees is

to see their ideas deployed

This is relayed on Yammer

| 16

The collaborative platform for AccorHotels’ employees

A new travel experience to: Save travel costs

Immerse yourself in a local culture

Meet co-workers all around the world

|02/05/2023ACCORHOTELS | Presentation Title 17

Happy and engaged employees