Welcome

Social Media Basics

Who:Three social chicks with a passion for engagement, collaboration and building relationships online and off.

@thesocialchicks

What We’ll Cover

• High-level look at social media context, principles, strategy, and tools for business

Spot Poll: What are you using

now?

Welcome to the Revolution

Here’s a little context

Building a Trusted Brand

1. Relationship/community-building2. Offering service or value3. Networking4. Sharing information (giving & getting)5. Marketing and promotion6. Sales

branding!

Principles of Social Media• Its social: a

conversation

• A polite conversation: etiquettes and norms

• Content is King BUT…

• Engagement is Queen (and she rules)

It’s Good to Share

We love to LIKE

Get Strategic. Get Connected.

GoalsWhat are your business goals?

Overall & for Social Media

InfluencersWho & where are

the main influencers and

spheres of conversation?

ResourcesStaffing,

materials, technology, TIME,

capacity, competence

IntegrationRoadmap aligned

with business goals and as an eco-

system

Choose your tools based on your strategy

What in the heck do we mean by

eco-system?

Website & blog are the hub

The Tools

Twitter & Facebook

About Facebook• Almost everyone is on Facebook!– 800 million + daily active users on average – Fastest growing age demographic is 50+– Average user has 130 friends and likes 80 pages– 56% say that they are more likely to recommend a

brand after becoming a Page fan– Each week 3.5 + billion pieces of content are

shared

Distinctions: Profiles & Pages• Profile = personal profile– Where you connect with your friends & family– Can limit access to your Profile– You must have a Profile to create a Page

• Page = business presence– Where biz connects with clients, colleagues, industry– Fully searchable, fully public

Chick Tip:Page is where

you add VALUE

Building an Online Community

• A group of people who like your page, follow your updates and interact with you and others on your page via posts and comments. Your ‘tribe’.

• They are there to learn from you, but also to connect with others who have the same passion or interests.

Twitter

The power of the tiny tweet

About Twitter• Like telephone but 200M x more powerful• 140 characters• Fastest growing demographic is 35-45 year

olds• 100 million + users• 34% of marketers have generated leads • 55% access the platform via mobile

Building the Twitter CommunityBe Strategic – info in, info out• Clients and Staff• Suppliers• Community organizations• Industry, Competitors• Influencers• Local and global

Ways to Use

Remember, everything you say reflects your brand!• Things of value to your followers/prospective

followers• Support community events & happenings• Support your favourite sports teams

About Linked-In• Is the world's largest and best business

networking database• Currently has over 130M members world-wide• Average member is 43 years old and earns

$107K per year

Extreme Networking• Used to identify people and organizations to:– sell to – ally with– Hire or recruit– refer and network with

• Add value to as a professional• All business (it is social but not social)

Aspects of Linked In• Personal Profile and Resume• Business Page• Private or Public Discussion Groups that

business can manage

Very Pinteresting

• 3rd most popular social network in the U.S. in terms of traffic.

• 10.4 million users. • Shoppers referred by Pinterest are 10% more

likely to make a purchase than visitors who arrive from other social networks

• They’ll also spend 10% more on average.

Website & Blog

Creating the hub

Source: Swift Media

The Website as the Online Hub• Real estate you own in the eco-system • Social integration builds SEO• Build relevancy and brand value through blog:– Shares, commenting, conversation– Expert content: positioning– Consistency, regularity, creativity– Guest bloggers - resources

And your blog…

Still to come…

Take-aways• Use Social Media strategically: it’s powerful.• Have a plan• Understand the culture & respect norms• Choose tools based on the type of conversations,

influencers for your business and your resources• Keep it real• Engage!•