slide 2title presentation / author / date fairtrade international vision “a world in which all...
TRANSCRIPT
Slide 2Title presentation / Author / Date
FAIRTRADE INTERNATIONAL
Vision“a world in which all producers can enjoy secure, sustainable livelihoods, fulfil their potential and decide on their future”
Slide 3Title presentation / Author / Date
Fairtrade Minimum Price
Fairtrade Development Premium
Organizational development Coops controlled by members Freedom of association for workers
Sustainable production Internal control systems Educated farmers Focus on quality and yields
Social entrepreneurship Responsibility for the community Responsibility for the environment
THE FAIRTRADE IMPACT
Slide 4Title presentation / Author / Date
Mirror the Organization‘s Performace against the Standards
Ensure Credibility of Fairtrade Labelling
Manage Risks for Producers and Traders
Ensure Integrity of the Development Process
WHY CERTIFICATION?
Slide 5Title presentation / Author / Date
Approx. 1200 certified co-ops and plantations in 55 countries
Around 1.6 Million farmers and workers benefiting from Fairtrade
Approx. 1800 certified traders in 90 countries
2012 certified retail value: approx. €5.5 Bn
Annual growth (new clients) 2009: app. 9%, 2010: app. 5%, 2011/12: app. 14%
SOME FACTS AND FIGURES
Slide 6Title presentation / Author / Date
Over 6000 product lines:
coffee, tea, sugar, cocoa, cotton, wine, sports balls, varieties of fruit, fruit juices, herbs, spices, nuts, grains, pulses, and oilseeds
FAIRTRADE PRODUCT RANGE
Slide 7Title presentation / Author / Date
CLIENTS
Slide 8Title presentation / Author / Date
Supply chain traceability
Producer Exporter Manufacturer LicenseeImporter Consumer
Pays small premium for “Fairtrade” products
Needs to meet Fairtrade standards
(including environmental and
social criteria)
“Fairtrade Premium” used for sustainability
projects
“Fairtrade Premium” passed back along supply chain
“Connecting disadvantaged producers and consumers”
THE FAIRTRADE CONCEPT
Receives guaranteed
minimum price to provide stability
Slide 9Title presentation / Author / Date
FLO eV Support Work Audit results as starting point Provide expertise
Annual Audits Standardized process Feedback loop Corrective measures
Auditors’ Qualification Annual Training Language, local culture Evaluation through clients
Compliance Criteria Operationalize Standards Tailor-made development for
each client
Fairtrade Standards Minimum Requirements Progress Requirements
CERTIFICATION PROCESS
Slide 10Title presentation / Author / Date
Producers Per Organisation Per Farmer
Av. Invoice 2.520 € 1,44 €
Traders Per Organisation
Av. Invoice 2.735 €
Typical Cost of Fairtrade Certification
CERTIFICATION COSTS
Slide 11Title presentation / Author / Date
Global coherence versus indivual needs From compliance to impact
CHALLENGES
Slide 12Title presentation / Author / Date
GLOBAL REACH