Introduction The Leukemia & Lymphoma Society (LLS) is a national leading blood cancer non-profit organization. Its mission is to cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families. I applied the intern position in LLS because I would like to contribute my marketing skills to not only help LLS improve awareness , but bring benefits to patients and their family.

RoleIt was my second semesters for being a Marketing intern at The Leukemia & Lymphoma Society (LLS).I was a Patient Services Marketing Intern, who was working on patient engagement. Besides, I started working with the other department, which called Light the Night Team. The responsibility of Light the Night team is to plan one of the biggest annual event in LLS, named Light The Night Walk.

Results The Engagement Behavior Framework I studies from Patient And Family Engagement: A Framework For Understanding The Elements And Developing Interventions And Policies is a clear picture that help me realize how patient engagement works. First, I created a survey about care experience for patients and caregivers to realize what they need from the organization. According to the results, LLS could find out appropriate ways to provide useful information to them. Secondly, to enhance the patient involvement, LLS could develop several events or programs that benefit patients and their families’ physical and mental health in the patient lounge and the training room. I came up with some activities that LLS could hold, such as yoga, Tai-Chi, meditation, music and art therapy. Besides these physical and mental events, LLS could also have some specific entertaining activities, like cooking and movie night. Also, different support groups compromised of cancer survivors would connect with patients, sharing their past experience to encourage them and making them realize they are not alone. Besides searching information from papers, my manager and I joined brainstorming with other cancer organizations and medical centers, learning and exchanging experiences with each other. For instance, we met with UT Southwestern to discuss bereavement support, and with Cancer Support Community to plan events together. We received bunch of information and resources that help us in patient outreach and idea generation. Summarizing the finding mentioned above, I created a sample calendar (showed below) for the patient engagement, showing events or programs that can be hold in the new space.

As I joined the Light The Night team, I had done some graph design and created some campaign materials such as Thank You Cards/Magnets, Certificates and Save the Date cards, etc. These materials was gave away to those companies who cooperate with us as sponsors or donors. It is a way to show our appreciation and maintain the good relationships with the companies. I also attend the Light the Night Walk campaign this November, helping set up the field.

Conclusions Just like cooperation expects its consumers are loyalty to its brand, LLS needs patients, caregivers, volunteers, and medical professionals be aware of it. When they hear of blood cancer, they will turn to LLS for help. After realizing the value of patient engagement and implementing it, LLS is able to improve health literacy, support shared decision making, and improve care process. It helps the organization precisely focus on specific people and activities in sequence to extent the involvement. While LLS success in patient engagement, it will get more awareness and enhance brand loyalty. Due to this internship experience, I learned how a non-profit organization operates to reach its mission. Each department coordinates very well, sharing resources with each other and solving problems together. I also found out that non-profit organization is actually similar with corporation in marketing, but the target customers of a non-profit organization are usually patients or social vulnerable group, and it provides service offerings to benefit their lives. Non-profit organization uses marketing strategy to help patients get involve with it (like patient engagement), attract the public to attend campaign or fundraise, and recruit volunteers. I really appreciate for this opportunity to get into know non-profit organization, and join the team to do the rewarding works.

Responsibility•Research Patient Engagement Theory to develop engagement events, attracting patients to get involve with LLS and receive help directly•Plan for 2016 Blood Cancer Conference

- Develop skeleton, content, and agenda of the conference

- Research Medical Conferences’ brochure samples and summarize the information

•Patient Services Events Brainstorming•Assist marketing campaign and event kick-off

- Design campaign materials- Communicate with retailers who LLS coordinate

with for fundraising, to track their situation of the campaign

- Use Campaign 360 system for data entry, helping participants to register for events