seo strategies you can't be without in 2016
TRANSCRIPT
SEO Strategies you can’t be without in 2016
Pierre M Fiorini, Ph.D.Managing Partner
CF Search [email protected]
www.cfsearchmarketing.com
Webinar• Organic Traffic
– The Best Traffic• Traffic Trends
– What should you expect?• 2016 SEO Strategies
– Webmaster Outreach– Linking– Mobile– Social Signals– Content– Keywords (long tail still matters)
• Algorithm Updates to Look For…– Real-Time Panda– Penguin (Real-Time)
• Vendor Checklist• Questions???• FREE Competitive Analysis
Organic TrafficThe Best Traffic
Organic TrafficThe Best Traffic
Traffic Trends
Organic GrowthWhat should you expect…
– On average growth of 70% for dealers that we have worked with for more than a year
– Clients that have worked with us 6 months – 1 year have had, on average, 35% growth
– Clients we’ve had for less than 6 months have experienced 25% growth
IF YOU DO THINGS RIGHT
Webmaster Outreach
Webmaster Outreach• Reach out to bloggers
in your local area
• Have them come to the dealership and do things like test drives, car safety events, etc.
• A great way to get “natural links”http://www.zealousmom.com/important-tips-f
or-car-seat-safety/
“Natural” Linking
“Natural Linking”• Google still counts links as
huge signal
• Try to get as many “natural links” as possible
• Use “natural” anchor text
• DON’T SPAM…– Social bookmarks– “fake links”http://www.zealousmom.com/important-tips-f
or-car-seat-safety/
Content Creation
Content Creation• Create (text) content! A lot.
• Make sure UNIQUE. – Don’t copy + paste from other
sources
• Doesn’t have to be perfect.
• The more content pages you have, the more keywords your site will rank for!
• Put keywords in text
• Make sure pages are “Mobile Friendly”
• Ques/Ans SEO
• Check Page Load Times
http://www.browningdodge.com/2016-jeep-wrangler-corona-ca.htm
Keyword Strategy
Keyword Strategy• Focus on ALL keywords
– Make– Make/Model– Year/Make/Model– Service– Parts– Others…
• DON’T FORGET LONG TAIL– Most traffic comes from there
• SmartPhones– Focus on Q/A type searches
http://www.browningdodge.com/2015-dodge-dart-norco-ca.htm
dodge
dodge dealers ohio
2015 ram dayton oh
Mobile SEO
Mobile SEO• N-A-P• Yext• Google moved from a
7 Map Pack to a 3 Map Pack in August– Google+ Reviews
• Make sure content is Mobile Friendly
Social Signals
Social Signals
Top Social Signals
• Facebook Shares• Facebook Links• Facebook Comments• Twitter Links• Keywords in Posts
Algorithm Updates
Algorithm Updates• Panda
– Real-Time
• Penguin– New update in Jan 2016
• Pigeon– Local search
• Hummingbird– QA SEO
Checklist
Vendor Checklist
Checklist
Webmaster Outreach
Real Links
Mobile Strategy
Social Signals
Unique Content
Keyword Strategy
Algorithm Updates
Questions???
• Free Competitive Analysis– Uses thousands of keywords– Your Geos– Your competitor Urls– Ranks your site using the Google Algorithm– Gives a rating of 1-10 along with your competitors