SEO Strategy for 2013

2012: Year of the Panguin

CONTENTEngagement

FreshnessRelevancy

LINKSLow QualityAnchor Text

Social

Stay Relevant to Your Site

Results Focusing on Relevancy & Intent

Get Chunky With The Long Tail

Source: http://www.seomoz.org/blog/illustrating-the-long-tail

Stop Keyword Stuffing

Avoid repetition in page titles as well

Remove Low Quality Content

Stop Watching Daily Rankings

It is more important to focus on overall keyword trends, movement, and reaction to Google updates than daily

rankings.

Stop Building Low Quality Links

Source: http://www.seomoz.org/blog/unnatural-link-warnings-blog-networks-advice

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SEO Strategies for 2013

Content Optimization

Technical SEOMobile

Local Search

Become Strategically Integrated

The New Ways to Measure SEO

Improve your CTR Curve

Source: http://www.seomoz.org/blog/mission-imposserpble-establishing-clickthrough-rates

Search Queries & Impressions

Create Content for Consumers, Not Google

Understand Content MarketingTarg

et Audience(Personas

)

Online

Behavior(Interest)

Content

Developme

nt(Messaging

)

Content

Placement(Platforms)

Produce All Kinds of Content

Source: http://www.seomoz.org/

Shotgun vs. Rifle

Source: http://www.slingshotseo.com/blog/rifle-shot-vs-shotgun-blast-the-value-of-coordinated-content/

Write Content for Influencers

Use These Social Media Platforms

Evaluate the Current Link Profile

Set Up & Optimize Local Listings

Choose a Mobile Design Strategy

Make your Site Crazy Fast

Use Schema To Stand Out

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