travel seo & linkbuilding strategies
DESCRIPTION
We look at a number of effective Travel SEO Link Building Ideas and Strategies to build great links to your site to increase your search engine rankings, reduce your PPC costs, improve brand visibility and to bring in more customers & ConversionsTRANSCRIPT
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Firstly grab the GOOD but Free links
Step 1: Grab the FREE Low Hanging FruitBusiness DirectoriesNiche Travel Directories (relevance is the new CSS Galleries
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Submit your URL to Business Directories
Business Directories:Free to submit to– often with travel subsections (relevance and semantics)Great for Local SEO Free (generally)
Pro tip: Scrape directories from Google SERPS, filter by PR/pages indexed/ #backlinks/# referring domains, then submit to the cream of the crop
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Submit your website to Travel Directories
Travel DirectoriesFree to submit toCan usually find sites in your specific niche (e.g. Winter travel) Super-relevant makes links worthwhile – focus on relevancy vs GenericsPlenty of travel directories with great domain level metrics – links have true value
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Take advantage of authority CSS Directories
CSS / Site showcase sites & Directories for backlinksSome showcase sites are pr6, pr7 Free to submit toIf your site is good enough you can often get featured on homepage of a gallery site and enjoy a lot of link-equity (some sites are pr7!)Sites have subsections for niches for relevanceLinks are permanent
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Scaling the research, selection & submission process
Scrape Search engine results pages for candidate sites (Scrapebox is good for this)Check domain level metrics using ScrapeBox and other tools (eg SEOGadget’s tool)Automate part of the submission process using RoboForm Pro or another form-filler app (with custom fields)
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Become a Travel News Authority
Leverage Industry-Related News & EventsGet ‘the scoop’ and the links follow immediatelyTactical Coverage fosters links, Shares & RelationshipsGet syndicated where it gets eyeballs & Counts (NewsNow Travel Section, Google News)
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Do something newsworthy and tell the world
Do something noteworthy in your verticalShout about it, let everyone know [social, email. Press-releases]E.g. released / releasing a travel app? =>
Possible to get coverage & links from big newspapers, travel tech sites, general tech sites (VERY easy to get links from tech sites)
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Leverage Charity Tie-ins for Links + PR
Everyone loves ‘giving’ and getting involved with charity and other good causesNo shortage of big travel brands getting involved in charity
http://www.disabilitysnowsport.org.uk/Sponsors.aspxhttp://interactiveresorts.co.uk/fete
Easy way to get links that cannot be bought or traded – e.g. from travel forums, news sections on even your competitors’ sites
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Use Celebrities in Your Content Marketing
Tapping into the fan-bases of celebrities can be great for attracting site visitorsIncrease brand-awareness and credibility, and of course garnering links from relevant sites and related sites E.g ski companies can garner links from winter snowsports sites/forums/blogs
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Know Your Customer & Write Great Content For Them
Use Personas for site visitor modellingUse internal search data to fill in blank spots in your own contentUse personas for Q&A Type content
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Leverage events + structured data
People attending events need to get there and often need to stay thereEvent names are low competition search-terms – easy to rank forMicroformats like hEvent make your data easily understood (vs read) by Search EnginesSearch Engines <3 structured Data
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Affiliate program => Links
As well as bringing in business, affiliate programs can be a smart way to build links too.It’s possible to get SEO value from affiliate links (if done in a smart way)
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Use Infographics & Novel Data Visualization to Share Data
Leverage your own internal data => give insights + sharePeople like to share ‘good looking data’Plenty of free data visualization tools to package your data in a nice wayMake it sharable => get links
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Use Reviews For huge SEO Benefits
Rich Snippets to ‘Outclick’ Competitors in SERPs PPC - use trustpilot to get critical mass of good reviews for review stars in your PPC listing – increased CTR benefits 50 or more reviews per product can mean a 4.6% increase in conversion rates:User-Generated Content & long-tail targeting
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Tactical Content-Marketing Partnerships
Partner with companies which offer related services that your customers can use without causing negative ROI for youE.g ski holiday company + ski apparel providersMountain holdiday company + Walking boots companiesTactical partnership => blogging => links =>cross-brand endorsements
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Get in touch to discuss your specific Travel SEO requirements.
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