courtesy administrative services - seo strategies

Boost your Traffic and Success Online with Social Media Optimization (SMO)

© 2009 Courtesy Administrative Services. All Rights Reserved


What is Social Media

• Social Media is:– Sharing content, opinions, insight, experiences,

perspectives• The Media Forms:

– Text, images, audio, and video• Tools/Venues:

– message boards, forums, podcasts, videos, TXT/SMS, bookmarks, groups, networks, blogs +

• It’s the connection and the conversation…


SMO Benefits Brand Management Generation of

◦ Customers◦ Leads◦ Fans◦ Followers◦ Buzz◦ Revenue Enlargement of Targeted Segment

Improve your products/services (feedback) SEO Benefits Traffic Generation


SMO can get you elected


http://adultaddstrengths.com/2008/11/05/obama-vs-mccain-social-media/

SMO can get you elected

http://adultaddstrengths.com/2008/11/05/obama-vs-mccain-social-media/


Social Media on Phones

SM applications on your phone…the iPhone Facebook appl has 1.5 million users ++

Social Media



Use multiple forms/tools/venues Be patient

◦ You will only see small changes, but you will see them day by day!

◦ When users see your engagement, you know the strategy is huge

◦ A Facebook profile is not going to create a miracle but used with the SM tools … it will.

Join social networks slowly and don’t worry about active participation, it will come

Monitor your reputation

Social Media Strategy

Micro-blogging allows you to share brief text updates or micromedia and publish them

Vehicles to Micro-blog: SMS, IM, e-mail, audio, or the web aka

“Status Updates” on: Twitter, Facebook, MySpace, LinkedIn, Xing ++

Social Media MicroBlog


Social Media – Monitor Your ReputationFind out who is saying what about you!



Over 120 million users Adding 250,000 new users each day (past 2 yrs) Most trafficked SM community site, 5th most popular site

overall Top Social Search Engine More than 55,000 networks 25+ fastest growing demographic Create a Facebook fan page for your brand, store, and/or

product Create a myspace group page, and join

network (relevant) groups Create a powerful profile page Update and add value on a regular basis

Social Media Facebook

http://groups.myspace.com/index.cfm?fuseaction=groups.groupProfile&groupID=103831848&MyToken=0832a7f9-08ac-471d-ab4e-638850ffe188

http://groups.myspace.com/index.cfm?fuseaction=groups.groupProfile&groupID=103831848&MyToken=0832a7f9-08ac-471d-ab4e-638850ffe188

http://groups.myspace.com/index.cfm?fuseaction=groups.groupProfile&groupID=100613622

Social Media Facebook


Social Media MySpace


Social Media TechnoratiSearch Engine for the Blog Community


Social Media – Google, Yahoo, Digg, Reddit

Search Engines & Bookmarks for the Blog Community


Social Media Pipes(Yahoo, Attensa, RSS Feeds +)


Social Media Pipes(Yahoo, Attensa, RSS Feeds +)

Yahoo pipes lets you know who is talking about you or your subjects so that you can comment, connect and make the “conversation”… with all the Social Media directories, you NEED to know who is following “you”



Start small Use the twitter search to find twits and tweets relating to your niche Announce new blog posts, articles (share info)

Build buzz Inject your personality into your tweets (should be ½ professional and ½

personal) Manage your reputation Use for job hunting or hiring Exclusive deals (twitter-only coupon, etc) Tweet often aka “Update” (you only have 140 characters, so do it often! Upload pictures with twitpic

Live twitter from industry events – tours, open houses, parties (People love to hear and see what’s going on if they can’t be there!)

Social Media MicroBlog

http://twitpic.com/

Social Media TwitterGreat Source to connect & micro-blog



Blog often for steady readership If your postings are SEO focused frequency is

less important Use SEO friendly article titles RSS is a must Promote your blog… tweet it… Link it…comment

on other blogs and link yours! Make it easy for readers to read your blog &

keep up with you….

Social Media Blog


One of the oldest forms of Social Media on the web (still very relevant)

People participating in an Internet forum can build bonds with each other and interest groups will easily form around a topic's discussion, subjects dealt with in or around sections in the forum.

SMO -- Message Boards & Forums


Social Media BlogIf you want to be noticed … Blog!

SMO – Connect on LinkedIn



Social Media ShortcutsWhen blogging or making comments and updates you must know how to shorten URL’s because you have a small window to use; here are the top 2! TINY URL and SMUB.IT


Registered in 2005 By 2006

200k+ users 25mil+ videos watched/per

day Currently the 3rd most visited

site◦ 100 million views plus per day

Over 20% of global users visit this site daily

• Publish videos on different sites• Embed videos On your blog, your site

& your Social Media profiles

Social Media Video


1. Generate Buzz … Microblog

2. Blog

3. Educate/inform: use videos -- consider a vlogpress releases

4. write articles Build your network online

5. Tweet away … Use Twitter

6. Write articles

7. Post videos

8. manage your reputation

Social Media Create Awareness!

Are you ready to connect?Contact: Loretta Jamar

Director of Marketing & Promotion908.240.4973


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