SEO Shortcuts To HigherRankings and MORE Leads

As Soon As You Have Questions Write Them Down...

In This Training... • We’re going to run for about an hour and a half (90 mins)

• Type in your questions as you think of them

• Get out your notepad and start writing things down as you think

of them -- action items

In This Training... 1. SEO Basics (and how they’re baked into Carrot)

2. Critical SEO Mistakes many members make

3. Simplest steps to increasing your rankings

4. What can you do ongoing to climb higher in rankings

5. Q&A and SEO Hotseats

About MeTrevor Mauch

Founder of InvestorCarrotInvestor and Entrepreneur

www.linkedin.com/in/trevormauch

Fancy Stats:Generated over 70,000 real estate leads online

Passive real estate investor since 2004.

Passionate about entrepreneurs & created an 8,000sq ft “entrepreneur co workspace” in Roseburg

Love traveling, mountain biking, and hanging out with my beautiful wife and kids

SEO Basics(search engine optimization)

“It took me a bit over a month to get any rankings popping up on the first few pages in Google. But then I started applying the training and I started getting a couple leads a week. Then within about 5 or 6 months I was ranked on page 1

for several terms in Baltimore. Now I’m ranked #1 or #2 in all of my main keywords for the Baltimore area and get on average 25-30 seller leads a

month... I’ve closed 3 deals in the past 90 days and 2 set to close this month. 100% from leads from my Carrot site”.

- Brittany Bolling - Baltimore, Md (Carrot member Since 6/13)

So, Can SEO Work To Get Leads?

Like This Investor Saw...

What Is SEO?Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. (source: Wikipedia)

Break It Down In Simple Terms...By giving Google (and other search engines) what they want, Google will reward you with higher rankings. And Google gives you the tools to find out exactly what you need to do to get the traffic that’ll turn into customers for you.

It ain’t rocket science here folks :-)

Understanding Search.

I Get This Email A Few Times A Week...

“I’ve had my site up for a few months and I’mnot getting many leads and not ranking on page

one in Google. How can I get there? “

Then I say... “First off, don’t rely on SEO only during the ‘build up phase’... the first few months. Post

ads, videos on youtube, etc. But then, to rank ina more competitive market (all major cities are

competitive markets, small towns are easy)you’ll likely need to do a few extra

things to rank high”

Stanford Marshmallow Experiment

Findings: Those who delay gratification were more successful later in life.

... so, the moral is. If you don’t get results

immediately, persistence pays off

big time.

You’re Not It...

You’ve got competition. Sometimes it takes a bit of extra work to come out on top. But the ROI when you’re on top can be huge.

So, I’ll Show You HowTo Rank High In Any

Market

Just remember, the more competition...... the more that’ll

need to be done to rank high.

But, If Brittany, a self-confessed “non techie” who had a full-time job, had never done a deal, (and

now is 6 months pregnant) can do it in Baltimore, you CAN do it too.

Lets Dive In. Core Ranking

Factors...

We’ll go over these today...

SEO Friendly URLs

Your URLs should be simple, easy to read, and ideally

have your keywords in them

when possible

Site StructureShould be easy for Google to spider, have the correct

code structure, load fast, be easy to

navigate, and the proper elements coded right in.

Domain ElementsDomain age and the words in your domain can matter (but aren’t always huge factors)

Content RelevanceHow well does the

content on your site relate to a specific

search phrase? And is it high quality

content?

Meta Information

HUGE FACTOR:Is your page title

tag and description relevant to the search phrase?

Keywords Used Right?Your pages should have a good mix of

your keyword phrases, pictures, and structure so

Google has the info they need to know

your site is very relevant.

“Google and Bing agree that the ideal configuration is for websites to have a single set of URLs for all devices and to use responsive Web design to present them accordingly”

We Make It Easier...

Content Relevance

Site StructureSEO Friendly URLs

Keywords Used Right?

Domain Elements

Meta Information

Mobile Elements

Then, to boost your SEO in a hard market...

Off-Page FactorsInbound

Links Social Reach

DomainAge

Not Enough Time Today -

Step By Step Training In Our 3LPD

Program

Log Into Your Account To Learn More About The 3LPD

Ready to dive in?

The Biggest

Mistake

Choosing the right keywords can make or break your SEOrankings and leads

How People Mess Up...- Change their title tag to something like this: “ ABC Properties “- Make it too broad: “ Discount Homes - ABC Properties “- Don’t target on “action” phrases: “ sell my house “ (rather than “sell my house fast in Baltimore” )

I like to keep things simple.

1. The Right Keywords

So, lets look at thosekeywords and see

why some get leads and some don’t.

Cash BuyerTIP: Look at the “Local Monthly Searches column. That’s where the gold is. Add your city name before or after the keyword to increase quality of your trafficand chances of rankingwell

MotivatedSeller

TIP: This reveals how people are searching online. Are you optimizing for keywords that will produce any real quality traffic? Most investors aren’t.

Private Lenders TIP: Using your website to recruit private money can be touchy with the SEC. So, use your blog and write a post on each of these keywords.

Download These And MORE Keywords at:

www.onCarrot.com/seo-report

Free Tools For Keyword Research...

- Google Keyword Planner- SEM Rush - SEO Moz Toolbar

- UberSuggest.org

Check Out The 3 Lead Per Day Training... only $99

OR, HAVE US DO YOUR SEO FOR YOU. - 100% HANDS OFF FOR YOU -

We’re rolling out our long awaited SEO service this month. We take on only 10 new SEO clients a month so we can service everyone with the best possible personal attention.

EMAIL: trevor@oncarrot.comFor More Info and Pricing:

Includes... - optimizing for 3 keywords- in-depth local keyword research- content creation when needed- link building- monthly ranking “movement” reports- full on-page optimization

Now, lets go online and do some research, then put those keywords into the

Carrot SEO tools.

1) Picking good keywords2) What do to with those keywords on your InvestorCarrot websites3) How to ramp up the results beyond just optimizing the content on your pages4) How to outsource it if you don’t have time

1) Picking good keywords2) What do to with those keywords on your InvestorCarrot websites3) How to ramp up the results beyond just optimizing the content on your pages4) How to outsource it if you don’t have time

CARROT UNIVERSITY: CHECK OUT OUR OTHER MEMBER ONLY TRAININGS ($99/mo value)

EVERY MONTH as part of your Carrot membership we do free live trainings for you to help you grow your traffic and leads, live a better lifestyle, be more productive, and more! Check out help.oncarrot.com for our other Carrot University trainings just for our InvestorCarrot members.

HAVE US DO YOUR SEO FOR YOU. -100% HANDS OFF FOR YOU -

We’re rolling out our long awaited SEO service this month. We take on only 10 new SEO clients a month so we can service everyone with the best possible personal attention.

EMAIL: trevor@oncarrot.comFor More Info and Pricing:

Includes... - optimizing for 3 keywords- in-depth local keyword research- content creation when needed- link building- monthly ranking “movement” reports- full on-page optimization