Search Engine Optimization(SEO)

Some simple HINTS & TIPS for the Beginner

Basic

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THIS SEO presentation was produced as part of a Web Building package I have created for beginners…..however

– I add it here to enable Zukul Beginners to get some ‘IDEA’ of what SEO is about because it WILL be helpful in

applying ‘keywords’ to your Landing Pages. I would particularly draw your attention to the ‘Meta Tag

Grabber’ – google it and you will find a range of options you can use to sort out some good keywords for your Landing Pages

Please note:Zukul Beginners Bus iness C lub

The Main Steps

SEO = Search Engine Optimisation

Understand that SEO is Definitely a Long Term Strategy

Know your Keywords

Identify your “Target Market”

Track Your Websites Progress

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Onsite – All the things you can do to make YOUR site more attractive to the “search engines”

Onsite & Offsite SEOThere are TWO types of SEO to be aware of….

Offsite – Creating credibility for your website on the web.

We will concentrate on the Onsite SEO

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Will depend largely on your site – is it?

Your Strategy:

• A Niche Market or information site or

• Product based in a highly competitive market?

Just like planning your business plans• You must think long term!• Set Goals• Prioritize

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Keyword Research

Know your Competition?

Goals (if you don’t know where you are going – how do you know if you have got there?)

SEO Plan:

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Keyword Research: Some Additional tips:

look at your competition

Check Online forums

Check where Customers are coming from

look at “news sites”

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Evaluate KEYWORDSThree main points

1. Competition

2. Demand

3. Relevance

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• Do not include “keywords that are not relevant

• If a keyword has a low search volume only include it if it is very relevant

Shortlist of KEYWORDS

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• Check your major competition in the major search engineslike

• Google, Yahoo & Bing

Evaluate Competition:

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There are 4 things to concentrate on

1. Title Tags2. Meta Tags3. Keyword Usage4. Content

ON-PAGE SEO

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In HTML “Title Tag” is denoted by <title> and always appears as the title of the webpage

A title tag tells search engines & readers what the page is about. The title tag should be kept short and readable.

TITLE TAGS:

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You have to have a balance between optimising for search engines & readers.

Title Tags should be unique to each page Match Keywords to pages Make page title relate to page function Remember your domain name is a branding tool & can describe your site Keep Title Tags short & succinct

TITLE TAGS…..cont:

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The following is an example of a set of meta tags

• <META content="text/html; charset=ISO-8859-1" http-equiv="Content-Type">• <META NAME="Author" CONTENT=“Ron Woodham">• <META NAME="Subject" CONTENT="Search Engine Optimisation">• <META NAME="Description" CONTENT="Key points to developing a good website">• <META NAME="Keywords" CONTENT="SEO,search engine optimisation, traffic">• <META NAME="Robots" CONTENT="All">• <META NAME="copyright" CONTENT="Copyrighted by Wizco Marketing">• <META NAME="revisit-after" CONTENT="1 days">

Meta Tags:

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• <META content="text/html; charset=ISO-8859-1" http-equiv="Content-Type">• The above meta tag should appear on all pages – it is describing language

being used

• <META NAME="Author" CONTENT=“Ron Woodham">• This meta tag is obvious & self explanatory

• <META NAME="Subject" CONTENT="Search Engine Optimisation">• Here you would put the description as shown here

More on Meta Tags:

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• <META NAME="Description" CONTENT="Key points to developing a good website">• In the inverted commas you put concisely what the page is about.

• <META NAME="Keywords" CONTENT="SEO,search engine optimisation, traffic">• The all important part. Keyword content is the main indicator for search engines in determining relevance of a

certain page.

• <META NAME="Robots" CONTENT="All">• <META NAME="copyright" CONTENT="Copyrighted by Nigel Morgan">• <META NAME="revisit-after" CONTENT="1 days">The three meta tags Robots, copyright, & revisit need no explanatiom

REMEMBER• Match specific keywords to specific pages for optimum results

More on Meta Tags:

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1. Avoid “Duplicate” content

2. Keep Content unique to each page

3. Add worthwhile content to each page.

CONTENT

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5 DIY TIPS1) Include the main keyword in the “page name”2) Each page should have a unique “title tag”3) Each page should have a unique “meta description”4) Always add captions to images5) Link your pages one to another

SUMMARYZukul Beginners Bus iness C lub

INTRODUCINGTHE

“TAG GRABBER”

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Insert Keyword and/or phrase here

Click on Search

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IF you enter a domain name – then search

Then double click on a URL above and......

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NOW CHECK OUT THE META TAGS & KEYWORDS HERE

Now back to SEO...........

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Look no further than “this Package”

Get YOUR FREE access herehttp://www.marketsamurai.com/c/Ronald

For ‘Expert’ help:

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SEO requires a long term strategy to be successful.

You cannot obtain page 1 rankings overnight.

DO Note -

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THANK YOU for taking part – the REST – as they say….Is LITERALLY UP TO YOU !!

That - dear Viewer – is the LOT!

Best wishes – from me – “The Old Fella”

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