sbcva annual meeting presentation
DESCRIPTION
The PowerPoint from the SBCVA December 2013 Membership Meeting.TRANSCRIPT
December Meeting 2013
Board of Directors & Staff
Mission, Vision & ValuesPresident’s Message
SBCVA MissionTo promote the wine industry in Santa Barbara
County (per by laws)
SBCVA Vision
For Santa Barbara County to be known for world-class, authentic wines worth seeking out
SBCVA Values
Have the members best interests in mindAll members will succeed together
Encourage participation and engagement
2013-2014 Goals The region should be the brand, not the association Out source and reinvigorate events Work together (unify) with other wine and travel
associations to maximize efforts Increase member and community communication and value Become the central voice/entry point for Santa Barbara
County wines Expand membership (qualified and associate) Increase revenue so we can do more Increase engagement of members in community & industry
issues
2013 Accomplishments
How do we get there? The roadmap for 2014 and beyond
New Brand Identity
New Brand Identity
New Brand IdentityYour Journey Starts Here
Seth and Michael L.
New Brand IdentityYour Journey Starts Here
Seth and Michael L.
New Brand IdentityYour Journey Starts Here
Seth and Michael L.
New Brand IdentityYour Journey Starts Here
Seth and Michael L.
One Big Happy Family The AVAs
New Brand IdentityYour Journey Starts Here
Seth and Michael L.
New Brand IdentityYour Journey Starts Here
Seth and Michael L.
Marketing Collateral UpgradeWebsite, Brochure, Ads
New Brand IdentityYour Journey Starts Here
Seth and Michael L.
New Brand IdentityYour Journey Starts Here
Seth and Michael L.
New Brand IdentityYour Journey Starts Here
Seth and Michael L.
New Brand IdentityYour Journey Starts Here
Seth and Michael L.
New Brand IdentityYour Journey Starts Here
Seth and Michael L.
New Wine Country WeekendsPartnership Announcement
To develop the Vintners’ Festival and the Celebration of Harvest Festivals into dynamic multi-day experiences for consumers, media and trade that showcases Santa Barbara County as a world-class wine and food destination.
East to WestNYC -> LAX
The Low Hanging FruitSanta Barbara
The L.A. Crowd
Export
Media Outreach
Somms
The Bloggers are Coming
The Bloggers are Coming
Morgen
It’s been 10 years?
Morgen
Updated AVA maps
We Can’t Do it Alone.The Partnerships
Shaping the Industry Voice
Financial Sustainability
Business Associates
Hospitality Associates
Winery Dues Structure
2014 SANTA BARBARA VINTNERS WINERY MEMBERSHIP DUES
CASE PRODUCTION SANTA BARBARA 2014 PASO ROBLES 2013 WINE DONATION
500 $850 $1,500 6
1,000 $1,150 $2,000 12
3,000 $1,550 $3,500 15
6,000 $2,275 $5,000 18
10,000 $3,075 $8,500 24
15,000 $4,075 $8,500 24
Vineyard Dues Structure
Budget Overview
2014 vs. 2013 BudgetTOTAL INCOME $910,000 $472,000
Events $418,000 $245,000Membership Dues $347,000 $164,000Marketing Programs $110,000 $ 10,000Other $ 35,000 $ 53,000
TOTAL EXPENSES $888,500 $563,000
Events $218,000 $126,000Marketing & Advertising $300,000 $ 60,000Administration & Office $300,000 $250,000Research $ 15,000 $ 6,250Other $ 55,500 $120,750
Questions
Reception