2015 annual meeting presentation

State of the Council Report

Girl Scouts of the Chesapeake Bay

2015 Annual Meeting

April 29, 2015

Mission Delivery Update


2015 Annual Meeting

April 29, 2015

3

Girl Membership

15,327

12,35511,419 11,610

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

2010 2011 2012 2013 2014

9,651

4

Girl Membership by Region

0

1000

2000

3000

4000

5000

6000

2012 2013 2014

North Central South

5068

3437

2914

5108

3483

3019

4615

2782

2254

Confidential and Proprietary - Not for Public Distribution - Do Not Copy 5

Total Troops

650

700

750

800

850

900

2010 2011 2012 2013 2014

863

781

724

751

900

Outreach Series

5,396

2,7842,994

4,348

2,000

2,500

3,000

3,500

4,000

4,500

5,000

5,500

6,000

2010 2011 2012 2013 2014

3,004

7

Adult Membership

0

1000

2000

3000

4000

5000

6000

2010 2011 2012 2013 2014

Total AdultMembership

Direct Service

5141

2635

5126

2856

4885

2924

4309

2325

4079

1707

8

Adult Membership by Region

0

500

1000

1500

2000

2500

2012 2013 2014

North Central South

2009

1761

1022

1770

1565

974

1795

1478

806


Retention 2009 - 2014

49.8%

65.4%

46.4%

65.3%

51.0%

63.6%

51.5%

60.2%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

Girls Adults

45.9%

65.8%

10

Girl Program

Offerings/Cancellations

0

50

100

150

200

250

300

2012 2013 2014

Offered Cancelled

11

Girl Programs by Region

2013

0

20

40

60

80

100

120

140

160

180

North Central South

2013 Offered 2013 Cancelled

12

Girl Programs by Region

2014

0

20

40

60

80

100

120

140

North Central South

2014 Offered 2014 Cancelled

13

Cookie Program:

Girl Participation

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

10000

2010 2011 2012 2013 2014

Girls Registered 1/31 Girls Participated


Cookie Program:

Overall Participation

78%

79%

80%

81%

82%

83%

84%

85%

86%

87%

2010 2011 2012 2013 2014

82%

81%

86%

84%

83%


Cookie Program:

Per Girl Average

136

138

140

142

144

146

148

150

152

154

156

2010 2011 2012 2013 2014

148

144

142

150

154


Camp:

Individual Girl Registration

500

520

540

560

580

600

620

640

2011 2012 2013 2014

555 551

632

588


Camp:

Total Girl Experiences

0

200

400

600

800

1000

1200

2011 2012 2013 2014

1023 929 931

823


Mission Delivery Summary• Steady decline in both girl and adult membership• Troops: most successful pathway but continues to decline• 30% of our girl membership supported through restricted

grant funding• Girl and adult retention continue to fluctuate up and

down with no significant increase• 30% of program offerings cancelled; 83% due to low

registration• Less girls participating in cookie program• Increased Per Girl Average for cookie program• Continued decline in individual girl registrations and total

camp experiences.

Financial Update


2015 Annual Meeting

April 29, 2015


Assets

-

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

Total Assets Investments Cash Property

Tho

usa

nd

s

December 31, 2013 December 31, 2014


Revenue & Expenses

3,934

4,180 4,072

3,585

6,524

3,918

3,966 4,212

4,229 3,969

-

1,000

2,000

3,000

4,000

5,000

6,000

7,000

2010 2011 2012 2013 2014

THO

USA

ND

S

Total Revenues

Total Expenses


Where does our revenue

come from?

Fall Product Program (net)

3%

Program Revenue1%

Cookie Program (net)56%

Camp Program Revenue

5%

Retail Shops (net)3%

Property Rentals1%

Contributions (Unrestricted)

16%

Contributions (Restricted)

7%

Investment Income

5%

Other Income1%

2014 Total Operating Revenues


Cost per box of cookies

2014-2018

$0.995

$1.015

$1.030

$1.050

$1.070

$0.940

$0.960

$0.980

$1.000

$1.020

$1.040

$1.060

$1.080

2014 2015 2016 2017 2018


Where is our money going?

Membership16%

Girl Programs18%

Girl Programs -Outreach

9%

Product Program11%

Camping10%

Adult Training6%

Fundraising11%

Capital Funding9%

Public Relations5%

Administrative (Finance, IT, Admin)

5%

2014 Total Expenses


Total expenses in 2014

Administrative costs5%

Salary, including benefits, taxes and

insurance59%

Program support -direct, 10%

Occupancy and equipment costs

14%

Printing and advertising

1%

Travel and conferences

2% Depreciation expense

9%


Services provided by staff

include• Organizing and staffing special events, programs and summer camps.

• Processing membership applications, program registrations, financial assistance and other “behind the scenes” tasks to provide our girls with the best possible experience as a Girl Scout.

• Providing training and assistance to Service Units and troop leaders.

• Maintaining our 7 properties.

• Communicating with our members and keeping our members, board, staff, politicians and media informed.

• Raising funds so we can offer services to more girls.

• Staffing two retail locations, in addition to retail expresses, camp retail locations, and other events.

• Complying with legal and financial requirements for nonprofits in Delaware, Maryland and Virginia.


Salaries, Benefits, Taxes,

Insurance 2013-2017

$2,579

$2,354

$2,239

$2,306

$2,375

$2,000

$2,100

$2,200

$2,300

$2,400

$2,500

$2,600

$2,700

Tho

usa

nd

s

2014 2015 2016 20172013

28Confidential and Proprietary - Not for Public Distribution - Do Not Copy 28

National Girl Scout Council

Retirement Plan 2009-2017

$45,608 $49,713

$99,120 $110,132

$158,874

$187,187 $209,028

$242,472

$281,268

2009 2010 2011 2012 2013 2014 2015 2016 2017

Property and Camp Revenue

and Expenses - 2014

$-

$100

$200

$300

$400

$500

$600

$700

$800

$900

$1,000

Tho

usa

nd

s

Total Revenue

Variable Expenses

Fixed Expenses

Capital Expenses


Summary: Financial Data,

Assumptions and Forecasts

• Revenue trends have been declining over the past few years, since the market crash of 2008. All non-profits are struggling with funding.

• We can raise the cookie sales price every few years (last increase was 2012).

• Expenses are expected to rise faster than revenues. We currently operate at bare minimum on expenses we can control.

• We must find other revenue sources to achieve financial health, including the implementation of a Council Service Fee for the 2015-2016 membership year and the implementation of the outdoor program and property initiative.


Council Service Fee

• Current Girl Membership Fee is $15 for the 2014-2015

membership year. This entire fee goes directly to

GSUSA and nothing is retained by GSCB.

• At the 52nd GSUSA National Council Session in

November 2011, Girl Scout delegates from across the

country overwhelmingly approved the voluntary

implementation of a council service fee for each girl

member that would be part of girls’ registration.

• We implemented a Council Service Fee for girls ONLY

beginning with the 2015-2016 membership year. No girl

will be turned away and financial assistance is available

to those who need it.


Outdoor Program and

Property Initiative

• In 2014, GSCB brought in an outdoor program and

property consultant. This consultant was to look at

our outdoor program and properties and provide us

with a recommendation to help us move forward.

• Their recommendation, which included ensuring

girls get the true outdoor experience through our

amazing properties, was presented to the board of

directors in December 2014 and it was approved.

2015 annual meeting presentation

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