sbcva 2014 annual meeting presentation
DESCRIPTION
The presentation from the Santa Barbara County Vintners Association Annual Meeting on December 18, 2914.TRANSCRIPT
SBCVA Mission
• To promote the wine industry in Santa Barbara County (per by laws)
• As a premium wine producing and wine grape growing region
SBCVA Vision
• For Santa Barbara County to be known for world-class, authentic wines worth seeking out.
SBCVA Values• Have the members best interests in mind• All members will succeed together• Encourage participation and engagement
2013-2015 Goals• The county should be the brand, not the association• Work together (unify) with other wine and travel
associations to maximize efforts – own the county• Increase member and community communication and value• Become the central voice/entry point to Santa Barbara
County • Expand membership (qualified and associate)• Increase revenue so we can do more• Increase engagement of members in community & industry
issues• Outsource and reinvigorate events
Increase Membership
123 Winery Members
14 Grower Members5 Vineyard Managers
TOTAL MEMBERSHIP 142, +13%
Increase Membership
16 Accommodations
8 Restaurants9 Touring & More
5 Wine Shops, Breweries & More
TOTAL HOSPITALITY ASSOCIATES 28
Increase Membership
Architecture/ConstructionBusiness to Business Services
Civil Engineering and SurveyingConsumer Direct Shipping
Financial ServicesInsurance Services
PhotographyReal Estate Services
Water & Water ConditioningWebsite Development
Wine ServicesWinery Products
TOTAL BUSINESS ASSOCIATES 20
Media Relations
• Individual Media Pitching and Outreach• Festival Promotion and Attendance• Itinerary Development and Journalist Hosting• Posting and sharing articles• Media tastings and submissions
Shaping the Industry Voice
• Vineyard and Winery Regulations Committee• Agriculture Advisory Committee of SBC• Right to Farm Sub-Committee of SBC• Protect Wine Place & Origin, Signatory• Stonebridge Research Economic Impact Study
To develop the Vintners’ Festival and the Celebration of Harvest into dynamic multi-day experiences for consumers, media and trade that showcases Santa Barbara County as a world-class wine and food destination.
2015
• Partnership with the Guild of Sommeliers• Santa Barbara Wine Camp, April• Further partnership with our tourism
marketing associations, including CCTC• Expanded media relations efforts• New Festival Director, Cultivate Events• Monthly Industry Tastings• Quarterly Tasting Room Survey