sap elearning through gamification

SAP eLearning through

GAMIFICATION

Michael Management Corporation

www.michaelmanagement.com

Copyright © Michael Management Corporation - All rights reserved www.michaelmanagement.com

What is Gamification?

• Originated from Game theory –

the study of strategic decision making

• Gamification is the use of game design techniques and

game mechanics to motivate participation, engagement,

and loyalty through rewards, challenges and contests


What is Gamification?


How Is Gamification Used?

Implementation into eLearning –

• Learning Management Systems (LMS)

• Instructional designers, teachers and organizations realize

the benefits of including game learning into their courses



Gamification is a business strategy which applies game design

techniques to non-game experiences to drive user behavior.

• “Over 70% of Global 2000 organizations will have at least one gamified

application in 2014”

• “More than 50% percent of organizations that manage innovation

processes will gamify those processes by 2015”

-Gartner Research Report



• Core of Gamification is a “participation-and-reward

system” that keeps challenging users

+5

Points Levels Badges Virtual Facebook Coupons

Goods Credits

• Offers points, awards, badges and/or level advancements

based on user interaction



• Look at the points and awards users are achieving

• Companies can better determine which eLearning

courses are resonating with students/employees

• Allows companies to take risks they normally would

not take in a real-life scenario (promotions/hiring)


Real Life Gamification Success

• Goal: Train, motivate, and support sales, parts and service

employees to deliver optimal customer experience/ increase sales.

• Challenge: make a successful training/certification program even

better with increased usage, better utilization of existing resources,

by encouraging informal and formal learning.

Source - http://www.bunchball.com/solutions/sales-teams



1. Add levels to performance tasks and missions, encouraging

participants to “Gear Up”.

2. Make badges earned visible in a virtual trophy case that

enhances reputations.

3. Encourage competition with individual and team leaderboards.

4. Sustain knowledge through resource − and accomplishment −

triggered trivia challenges.

5. Enable users to show off their

accomplishments by creating

a virtual Dream Garage.



Results:

• Day 1 - a burst of activity with over

100,000 unique visits.

• Week 5 – actions/per user more

than doubled, total actions

increased 60%.

• Engagement with the portal -

increased with all employees.

A positive correlation between

engagement/key sales and

satisfaction performance indicators

was proven.

Copyright © Michael Management Corporation - All rights reserved

How Does Gamification Work?

Have you ever lost track of time while playing a game?


Have you ever thought to ask yourself how this happens?

Games are engaging because

they involve and fulfill most of

our human motivation and

happiness factors.

Games not only create fun but

some are even so evolved that

they make us want to play for

hours on end!



What Makes GAMIFICATION So Effective?


FIVE SIMPLE FACTORS




Source http://www.gamification.co/2013/07/29/5-design-factors-for-engagement-with-gamification/

Great Reward System


Action loop

• Based on taking some form of action

• Receive reward for that action

• Helps stay motivated to perform that action again

Action and Progress Loops

9

Progress loop

• Focus more on mastering certain habits

• Increases improvement of that habit over time


• If designed properly, players will keep coming back to

perform an action and gather their rewards


• They will not only be motivated by rewards but also…

Motivated by progress in:

• Rankings

• Improved skills

• New challenges

• Special privileges




• Humans are creatures of habit & thrive off of patterns

• Habits are the main keys of behavior management

– Encourage people to take action & provide feedback

– Motivate humans to repeat a particular behavior over time


VIP Goals (Valuable. Interesting. Possible.)


• VIP Goals are one of the main elements of progress loops and their

success depends on following very specific guidelines!

• Players must have valuable goals, with both intrinsic and extrinsic value

• The VIP Goal itself must not only be engaging but the method to reach

those goals must also be of interest and players must feel that their goals

are attainable in the amount of time they have to reach them!

!


Great Reward System


Rewards are related to both loops and goals and can be the following:

Real or Virtual

Intrinsic or Extrinsic

Positive or Negative

Rewards either reinforce or

discourage a player’s behavior


• Different rewards based on phases, levels & strengths

• Begin with fixed rewards to help create fixed action loops

Great Reward System

• Gradually increase rewards for higher achievement levels

• More active players should earn greater choices of rewards

Rewards should come in

various forms!


Begin Solo – Evolve into Social


• Humans are social animals and obtain

knowledge through Social Learning

• Social Learning is the process in which

individuals observe the behavior of others

and its consequences, and modify their

own behavior accordingly


Contain an X Factor


Core Excitement Factors!

Epic Stories!

Creative themes!

Unique Style!


X Factor Examples


Examples of games with successful X Factors are Tetris, Final

Fantasy, Angry Birds, Candy Crush and World of Warcraft!

All of these have huge fan bases, contain lots of fun, epic storylines,

colorful and unique themes that create passion and a “cult-like” feeling

from their fans!


Other Gamification Mechanics To Consider


• Rank/Levels/Achievements: Display ranks, levels and achievements to players.

• Currencies: Exchanged for goods, either virtual and/or real-world.

• Individual Avatar: Player can design their own individual avatar.

• Social Communication System: IMs, blogs, discussion panels, team chats.


Other Gamification Mechanics To Consider


• Marketplace: Trade virtual goods for currency and vice versa.

• Teams/Competition: Set up teams & team competitions.

• Time Constraints: Time constraints for goal completion.

• Fun Failure: Detect player failures, give positive feedback based on the situation.


How we use Gamification!


How Did We Use Gamification To Make Our Website More Engaging?


How we use Gamification!


Thank you !

Any Questions?

Contact us at (800) 608-0490

or [email protected]

Michael Management Corporation



Tools you can use

RYPPLE (http://www.work.com): Rypple is a web-based social performance

management platform that helps companies improve performance through social goals,

continuous feedback and meaningful recognition.

REPTIVITY (http://www.reptivity.com): With RepTivity, organizations can rank their

sales reps based on key performance indicators and publicly recognize sales leaders in

a format everyone can enjoy.

FUSION (http://www.reptivity.com): Fusion is building a business collaboration tool for

small and medium teams on desktop and mobile, and looking to introduce rewards /

incentive systems to drive adoption and usage.

HOOPLA (http://www.hoopla.net): Scoreboards, points etc. for sales people.

Salesforce.com

LEVEL11 (http://www.leveleleven.com): Compete, is a salesforce.com® app that gives

companies ways to motivate salespeople to make more calls, book more meetings, and

close more business.

Elearningtemplates.com tools and templates to add to your existing training

modules.

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