Exhibitor Prospectus

Reach more than

1,000ophthalmic professionals

at Hawaiian Eye 2011

Reserve your space today!

January 16-21, 2011Hyatt Regency Maui Resort & SpaWestin Maui Resort & SpaKa’anapali, Maui

2222222222222

Exhibit at Hawaiian Eye 2011

Reach 1,000 members of your target audienceYou’re invited to exhibit January 16-21, 2011 at the Hyatt Regency Maui Resort & Spa in Maui. Hawaiian Eye 2011 promises to deliver a unique educational experience to a broad gathering of ophthalmic professionals, creating the perfect opportunity for you to share your company’s important message. Your company will have personal and direct contact with more than 1,000 physicians, administrators, nurses and allied health professionals for six straight days!

Contribute to daily practice decision-making Just as attendees use this meeting’s program material to help guide their decision-making with surgical instruments, drugs and devices, they’ll look to your products and services to assist in providing better care for their patients and to keep their practices up to date. Hawaiian Eye 2011 agenda topics include:

• The Business of Ophthalmology• Cataract Surgery • Refractive Surgery• Glaucoma• Ocular Surface Disease• Corneal Surgical Techniques• Medical Retina

Generate greater ROI with increased exposureYour participation in this symposium will create a more distinguished presence for your business among attending ophthalmic professionals. And we understand the significance of exposure and easy access to the exhibit area, so we’ve created the following traffic builders with your needs in mind:

• Daily continental breakfasts in the exhibit area• Two coffee breaks each day in the exhibit area• Registration located near the exhibit area• Lectures located near to the exhibit area

Exhibits are open every day of the meeting with breakfasts and coffee breaks scheduled to draw attendees into the exhibit hall. We ensure sufficient time for attendees to visit the exhibit area, offering you increased visibility and direct contact with attendees. Exhibit dates and tentative meeting hours are scheduled as follows:

Table of Contents

Space Assignment/Fees Eligibility 4

Booth Construction 5

Contractual Considerations 5

Personnel Information 6

Decorator/Drayage 7

General Information 8

Facility Information 9

Floor Plan 10

Exhibit Space Application 11

Exhibition Listing 12

Onsite Promotional Opportunities 13

Support/Sponsorship Application 14

Continental Breakfast

General Sessions

Coffee Break

Coffee Break

EXHIBIT HALL SCHEDULE

7:00 am– 7:00 am– 7:00 am– 7:00 am– 7:00 am– 7:00 am– 7:30 am 7:30 am 7:30 am 7:30 am 7:30 am 7:30 am

7:30 am– 7:30 am– 7:30 am– 7:30 am– 7:30 am– 7:30 am– 12:30 pm 12:30 pm 12:45 pm 12:45 pm 12:45pm 12:45 pm

9:00 am– 9:00 am– 9:00 am– 9:00 am– 9:00 am– 9:00 am– 9:30 am 9:30 am 9:30 am 9:30 am 9:30 am 9:30 am

10:30 am– 10:30 am– 10:30 am– 10:30 am– 10:30 am– 11:00 am 11:00 am 11:00 am 11:00 am 11:00 am

1/3 OF ATTENDEES committed to Hawaiian Eye 2011 while onsite at the 2010 meeting!

Giving us a successful projection for next year and proving our attendees:• Are loyal to the meeting• Have positive experiences• See the benefit in attending

annually

Sunday Monday Tuesday Wednesday Thursday Friday Jan. 16, 2011 Jan. 17, 2011 Jan. 18, 2011 Jan. 19, 2011 Jan. 20, 2011 Jan. 21, 2011

33

Hawaiian Eye’s success is your benefi tShowcase your products and services to more than 1,000 interested ophthalmic professionals and 2011 could be your most profitable year to date! With almost 100 companies exhibiting annually, previous exhibitors know the importance and value generated by Hawaiian Eye meeting exposure. Last year’s exhibitors included:

Abbott Medical Optics

Accutome

Advanced Vision Research

Akorn

Alcon Laboratories, Inc.

Alimera Sciences

Allergan

The Apothecary Shops

ASCRS Media

Aton Pharma, Inc.

Bausch + Lomb

CareCredit

Carl Zeiss Meditec

Cataract & Refractive Surgery Today

Clarity Medical Systems

Compulink

DavLong-Medflow

Dutch Ophthalmic, USA

Eagle Vision, Inc.

Eye Doc EMR & PM by Penn Medical Informatics

Eyemaginations

Eyetech, Inc.

First Insight Corp

Focus Laboratories

Franck’s Compounding Lab

Genentech

Haag-Streit USA

Heidelberg Engineering

HEINE

Hoya Surgical Optics, Inc.

Insight Instruments, Inc.

Inspire

Intravista, Inc.

IOP, Inc.

IRIDEX

ISTA Pharmaceuticals, Inc.

Konan Medical USA, Inc.

Leica Microsystems

Leiter’s Pharmacy

Lumenis

M&S Technologies, Inc.

MDoffice, Inc.

Med OP, Inc.

MST

NeoVista, Inc.

NextGen Healthcare Information Systems

Nidek, Inc.

OASIS Medical, Inc.

OCULAR SURGERY NEWS

Oculus, Inc.

Officemate Software Solutions

OPHTEC

Ophthalmic Mutual Insurance (OMIC)

Ophthalmology Management

Optimedica

Optonol

Optovue, Inc.

Pfizer, Inc.

PHSI-Physician Hearing Services, Inc.

QLT Inc.

Quantel Medical

Reichert, Inc.

Review of OphthalmologyRumex International Co.

Santen, Inc.

SLACK Healthcare Books and Journals

STAAR Surgical Co.

Stereo Optical Company, Inc.

Synemed, Inc.

Tomey

Topcon Medical Systems

Tracey Technologies

Vector Vision

VersaSuite

Volk Optical

WaveTec Vision

Ziemer Group

Additional opportunitiesNote: Please refer to the support/sponsorship application on pages 13-14 for complete details.

Workshops

Workshops are a successful and valuable component of this comprehensive educational meeting and something that attendees look forward to participating in each year. Topics, speakers and material are selected and provided by the exhibiting company and are subject to the approval by the course directors. Workshop faculty must register for Hawaiian Eye 2011. Workshops can be held Sunday through Thursday from 2:00 pm - 4:00 pm (maximum length is two hours). Workshops are not CME accredited; however, they cannot be commercial in nature. For more details, contact Scott Wright at 1-877-307-5255, ext. 363.

For $2,000 per workshop, you’ll receive:

• Workshop information listed in meeting promotions• Access to the Hawaiian Eye 2011 attendee preregistration list• Workshop listing included on onsite informational signage

Onsite presence

To further increase your exposure, Hawaiian Eye 2011 offers several sponsorship and support opportunities that will reinforce your presence during the meeting. These items are limited and are going fast, so contact Scott Wright today at 1-877-307-5255, ext. 363.

Sponsorship opportunities include:

• Pocket Guides • Keycards • Continental Breakfasts • Newspaper Delivery • Coffee Breaks • Remote Control Covers• Clipboards • Exhibit Hall Bottled Water• Keynote Speaker • Hotel Room Bottled Water

Support opportunities include:

• Badge Holders• Meeting Bags

Note: Most workshop rooms can hold a maximum of 30 people; please contact us for special space considerations.

60% OF THESE EXHIBITORS committed to Hawaiian Eye 2011 while onsite at the 2010 meeting!

Proving our exhibitors:• Are committed to the meeting• Have positive experiences• Realize positive returns on their

investments

4444444444444444444

Applications for exhibit space are subject to the approval of Hawaiian Eye. All products and services exhibited must be applicable to the practice of ophthalmology.

Companies who have not exhibited previously at the Hawaiian Eye meeting must undergo review in order to be considered as a technical exhibitor. Exhibit Management will contact you for a review of your products and services.

Assignment of SpaceA floor plan of the exhibit area is enclosed for your review. Please carefully review the diagram on page 10 and note the locations of entrances, exits, etc., before indicating your preferred booth on the application form. Do not concentrate all booth choices in one area.Hawaiian Eye will make every effort to assign preferred booth locations. In cases of conflicting requests, priority will be determined based on the following:

• Booth assignment is made on a first-come, first-served basis. The previous year’s exhibitors will receive an 8-week lead time due to priority as a past exhibitor. To derive benefits as a past exhibitor, applications should be returned as quickly as possible. The deadline for receipt of applications from the previous year’s exhibitors was March 16, 2010. Any applications received after this date are assigned space only after assignments are made for those companies who returned their applications by the deadline.

• The order in which the exhibit application (accompanied by the appropriate fee) is received.

Applications for exhibit space must be made on the official application form. Exhibitors wishing to avoid assignment of space adjacent to that of a particular competitor should indicate so on their application. Careful consideration will be given to all requests.Tentative reservations will be accepted via fax. All tentative reservations will be held for 10 working days. Within this time period, the application and deposit must be mailed to Hawaiian Eye or tentative reservations will be released.

Space Rental FeesExhibit SpaceAll booths are 6' x 10' and islands are 12' x 20'. The booth fee is $7,900 and the island fee is $39,500.

Publisher’s RackEach 40"x 96" shelving display is $5,500.

Subletting SpaceThe subletting, assignment or apportionment of the whole or any part of exhibit space is prohibited. No exhibitor may permit any other party to exhibit in the space assigned to them, any goods other than those manufactured or handled by the contracting exhibitor, nor permit the solicitation of business by others within space assigned to them.

Cancellation PolicyAny exhibitor who wishes to release assigned space, must do so by July 19, 2010 to be refunded all fees paid to date minus a $750 administrative fee. For cancellations of space between July 20, 2010 and September 16, 2010, the exhibitor is responsible for 50% of the entire booth fee. Exhibitors who cancel after September 16, 2010 will be responsible for 100% of the entire booth fee. In the event the exhibit hall is sold out and we are able to resell your booth space, the cancellation penalty will be 50% of the rental charge.

NoticeThe names or titles of CME activities, symposia and other presentations or events associated with a CME activity are the property of Hawaiian Eye. Exhibitors and commercial supporters of those CME activities, symposia and other presentations or events shall not use the names or titles of those activities, symposia, presentations or events in promotional programs, campaigns or other efforts to induce attendance without written permission from Hawaiian Eye. In addition, no exhibitor or commercial supporter shall reward any participant for attendance at a CME activity, symposium, presentation or event, including, but not limited to, gifts or prizes, either given directly or as part of a raffle or other similar contest. Hawaiian Eye reserves the right to restrict attendance at CME presentations to members of the target audience.

Management of SpaceSpace at Hawaiian Eye is managed by Hawaiian Eye meeting management. Upon completion and receipt of space request, all efforts will be made to accommodate applicants on a first-come, first-served basis. The assigned meeting room will be provided “empty,” and the exhibiting company will be responsible for expenses and arrangement of logistical support, equipment and services obtained directly from the facility.

Payment PolicyThe completed application and 50% deposit should be sent to:

Hawaiian Eye 2011 Exhibit Manager

6900 Grove Road

Thorofare, NJ 08086-9447

All payments must be made by check or draftt or draft ftdrawn on a U.S. Bank made payabBank m payabbl o “Hawa ian wai an iaiawaitoe lemaaaade Eye 2011” emaininainehe rehe re alancee b bedue Se emSepteembSeptemmbteemeppte Septembeer r er rer Eye 20ye 0Eyy s dssis011.” ” Thh nggg b

ice willice will l lce wwnvoivoinv mmaiailelemaileedddmm dayys prioiopris pays prior 16, 2016, 00 3030dd 331. AnAn inn in bbbbe mbebe mbeee.toto t tto hehe d dh dtthhth dddueue ddduue ddateeue de ddatda

010161611001610331310 616F dFederF dFe eraal ID l IDeraFFF ##2222D ###222D # 22-3333322

Space Assignment/Fees Eligibility

555

Cancellation of ExpositionsIt is mutually agreed that in the event of cancellation of Hawaiian Eye due to fire, strike, governmental relations or causes which would prevent its scheduled opening or continuance, then and there upon this agreement will be terminated and Hawaiian Eye shall determine an equitable basis for the refund of such portion of the exhibit fees as is possible, after due consideration of expenditures and commitments already made.

Fire ProtectionAll materials used in the exhibit area must be flameproof and fire-resistant in order to conform to local fire ordinances and in accordance with regulations established by the National Association of Fire Underwriters. Crepe paper, corrugated paper, flameproof or otherwise, will not be permitted. Display racks, signs, spotlights and special equipment must be approved before use, and all displays are subject to inspection by the Fire Prevention Bureau. Any exhibits or parts thereof found not to be fireproof may be ordered dismantled. All aisles and exits must be kept clear at all times and fire stations and fire extinguishers are not to be covered or obstructed.

Booth Construction

Island DisplaysAn island booth unit is bound on four sides by aisles. The full cubic content of the space may be used; however, all display material is restricted to 12' in height. Because an island booth is automatically separated by the width of an aisle from all neighboring exhibits, full use of the exhibit space is permitted. An island exhibit enjoys the following advantages: 1) a waiver of the 8' height restriction; 2) a waiver of sidewall restrictions; and 3) increased visibility from all areas of the exhibit hall.

Booth/Signs/CarpetModern and colorful booths will be used. The back wall drape in the rear of the booth will be 8' and side dividers 3' high. A uniformly lettered 2-line, 44" x 7" sign carrying the name and address of the company will be furnished and properly located at the top of the back of the booth. Additional signs for display purposes may be ordered from the official decorator.

Please note the Exhibit Hall carpet is multicolored.

Contractual Considerations

Contract Submission of the official Technical Exhibit Space Application and receipt by the exhibitor of the specific exhibit space assignment

letter constitutes a contract for the right to use the space allocated. Please note that the Prospectus rules and regulations governing the exhibit are part of the application of space. Any matters not speci-fied in the Prospectus shall be resolved at the sole discretion of the Exhibit Manager.

LiabilityExhibitors agree to protect, save and keep said Hawaiian Eye and the occupied hotel forever harmless from any damage or charges imposed for violation of any law or ordinance by the exhibitor, his employees or agents, as well as to strictly comply with the applicable terms and conditions contained in the Agreement with said Hawaiian Eye and the occupied hotel regarding the exhibition premises; and further, exhibitors shall, at all times, protect, indemnify, save and keep harmless, Hawaiian Eye and the occupied hotel against and from any and all loss, cost, damage, liability or expenses which arise out of, from, or by reason of any act of remission of exhibition, his/her employees or agents.

Hawaiian Eye shall in no event be liable to an exhibitor for any lost business opportunities or for any other type of direct or consequential damages alleged to be due from a breach of this contract. It is understood and agreed that the sole liability of Hawaiian Eye to the exhibitor for any breach of this contract shall be for the refund of all amounts paid by the exhibitor pursuant to this contract, as an exclusive remedy.

Hall SecurityThe official Hawaiian Eye badge must be worn at all times by exhibitors and attendees in the exhibit hall and in the sessions. Anyone not wearing the proper badge will be asked to leave the hall by the security officers. Security/watchman service will be on duty at all times.

As a courtesy to exhibitors, perimeter watchman service for the exhibit area will be furnished by Hawaiian Eye during the hours deemed necessary by Hawaiian Eye. The furnishing of service is in no case to be understood or interpreted by exhibitors as a guarantee to them against loss or theft of any kind.

ViolationsIf any exhibiting company fails to observe the policies outlined in this Prospectus, or engages in unfair or deceptive practices in connection with the exhibition, Hawaiian Eye reserves the right to terminate the exhibit onsite and may refuse assignment of space for future meetings.

Signage/BannersDirectional or promotional signs for events not planned or sponsored by Hawaiian Eye is not permitted. Hanging signs or banners is not permitted due to space constraints.

Personnel Information

Hotel AccommodationsHotel information will be sent after your application is processed. Special rates are available at the host hotel, the Hyatt Regency Maui Resort & Spa. Rooms are available on a first-come, first-served basis. Each exhibiting company will have access to two rooms per booth and four rooms per island. Additional rooms may be requested and assigned based on availability. Your hotel reservations must be accompanied by a non-refundable, two-night room and tax deposit.

Housing Deadline: The exhibitor housing deadline is August 31, 2010. New reservation and modification requests submitted after this date will be based on availability and cannot be guaranteed. Please refer to the hotel reservation website for complete details on new booking, modification and cancellation policies.

Exhibitor RegistrationAll participants affiliated with exhibiting companies must be registered. Each person will be issued an exhibitor badge and must be employed by the exhibitor or have a direct business affiliation.

Exhibiting companies may register four representatives free of charge for every 6' x 10' booth or equivalent space assigned. Registration for additional representatives beyond the allotment of four per each 6' x 10' booth will be charged a $250 registration fee.

Exhibitor badges may be picked up at the exhibitor registration desk. Due to homeland security, all exhibitors will be asked to present a business card and photo ID at badge pickup. An exhibitor badge entitles the exhibitor access to the exhibit floor, continental breakfasts, refreshment breaks, receptions and the general session program. Badge requests received after the deadline will be taken onsite only. Any correction, addition and/or deletion may be changed at no charge until January 4, 2011.

Cancellation of

Additional Exhibitor BadgesCancellations prior to November 19, 2010 will be subject to a $30 administrative handling fee. Cancellations of additional personnel badges received 59 to 31 days prior (November 19 – December 17, 2010) will be subject to 50% of paid registration. Cancellations of additional badge personnel received 30 days or less prior to the show will be subject to 100% of paid registration.

InsuranceExhibitors wishing to insure their exhibit materials, goods and/or wares of exhibits against theft, damage by fire, accident or loss of any kind, must do so at their own expense. Exhibitors are urged to take a portal-to-portal rider, available at a nominal cost on their own insurance policy, protecting them against loss through theft, fire, damage, etc.

6

77

Decorator/Drayage

Furniture and DecoratingOrder forms for the rental of furniture and other special materials and services will be forwarded to each exhibitor approximately 60 days before the meeting. It is requested that orders be submitted no later than 2 weeks before the opening of the meeting. Exhibitors are urged to order all furnishings in advance to minimize delays during set up.

Booth CleaningCleaning an exhibit booth is the responsibility of each exhibitor. Cleaning order forms will be provided in the decorator/drayage packet.

Shipping and Handling InstructionsEAX Worldwide is the official show carrier/air freight forwarder of Hawaiian Eye 2011. Please contact EAX directly for your shipping needs. Service forms will be included in the Exhibitor Service Kit.

ICES has been appointed as the official decorator/drayage company with responsibilities for the unloading, delivery, reloading and processing of all exhibitors’ freight/shipments. ICES will provide exhibitors with the following services: receive and store all shipments 30 days prior to initial installation, deliver exhibit material to exhibit area and place in booth and then remove empty crates and place in storage. Storage tags will be available at the service desk. After returning crates at the close of the show, ICES will provide a bill-of-lading, shipping labels and clerical assistance in preparing the forms for outbound shipment. If it is necessary to haul to the warehouse, a trucking and warehouse charge will be made. Further information will be included in the exhibitor service kit.

ALL SHIPMENTS MUST BE PREPAID. All freight shipments should be made on a straight bill-of-lading. Bills-of-lading should be addressed identically with exhibit material. Correct weight should be provided; otherwise, receiver’s estimated weight must prevail. Shipments confined to the WAREHOUSE must arrive no later than 8 days prior to exhibitor’s move-in day.

Audiovisual EquipmentAudiovisual equipment will be available for rental by exhibitors and order forms will be included in the Exhibitor Service Kit.

FloralFloral arrangements may be made through the official florist. Order forms will be included in the Exhibitor Service Kit.

InstallationFriday, January 14, 2011

Decorator Set Up

Saturday, January 15, 2011

Decorator Set Up: 8:00 am - 6:00 pm

Exhibitor Set Up: Islands 10:00 am - 6:00 pm

Booths 12:00 pm - 6:00 pm

Times are subject to change. A final schedule will be provided in the Exhibitor Service Kit.

Installation of Exhibits must be carried out during the times listed. All crates and packing material must be unpacked and ready to be removed from the exhibit area by 4:00 pm on Saturday, January 15, 2011. These materials should be nested as quickly as possible. Storage stickers must mark all containers to be stored and returned at the close of the exhibits. These stickers will be available at the ICES service desk. Any exhibit that is not unpacked by this time will be put in storage and can be returned only after the exhibits close on the first day the exhibition hall is opened. Exhibit displays also may be set up by the decorator with the additional costs born by the exhibitor. Containers or skids without ICES storage stickers will be considered refuse and will be disposed. No refuse, such as empty cartons, may be placed in the aisle after the exhibit area is swept the final time. Exhibitors are urged not to litter the floor of the booths and aisles after the final cleaning of the exhibit area.Crates, boxes and cartons may not be stored behind booth backgrounds. Nothing of value should be left in crates that are going to storage. After returning crates at the close of the show, the decorator will provide a bill-of-lading, shipping labels and clerical assistance in preparing the forms for outbound shipment.

A labor crew will be available for set up and dismantling of exhibits in accordance with advance orders and local labor regulations. Exhibitors are urged to order all services required in advance. A service desk will be open. Exhibitors may verify and adjust the requirements for the installation of furniture, audiovisual and other auxiliary services at that time.

Force LaborAll exhibit materials must be unpacked and set up within the exhibit booth by 6:00 pm on Saturday, January 15, 2011 to permit the removal of empty crates and cartons from the exhibit floor. This will help expedite time required for cleaning of the exhibit hall. Any exhibitor not unpacked and set up by this time will be ordered set up by Management – all costs incurred will be at the exhibitor’s expense. We appreciate your cooperation in this matter.

Dismantling ExhibitsNo packing of equipment, literature or dismantling of exhibits will be permitted until the official closing time (Friday, January 21, 2011 immediately following last refreshment break). All exhibit material must be packed and ready for removal from the exhibit area by 2:00 pm on Friday, January 21, 2011.

Official DecoratorFreeman301 East Santa Ana StreetAnaheim, CA 92805Phone: 714-254-3400Web: www.freeman.com

Official Show Carrier/Air Freight ForwarderEAX Worldwide7138 Navajo Road, Suite JSan Diego, CA 92119Phone: 800-255-5584Web: EAXww.com

88888888888888888888

General InformationHawaiian Eye reserves the right to determine what is acceptable publicity and advertising, and also reserves the right to restrict at any time any display or activity it deems inappropriate or undesirable. In the event of such restriction, Hawaiian Eye will assume no liability for any expenses incurred by the affected company. The restrictions outlined here also apply to advertisements in other media which refer to Hawaiian Eye. All product/service demonstrations, interviews, instructional activities and distribution of promotional literature within the hotel must be confined to the limits of the assigned exhibit space.No exhibitor shall use the name of Hawaiian Eye or any symbol or logo identified therewith, in any manner representing that the exhibitor or his products or services possess the approval or endorsement of Hawaiian Eye. Product literature, both printed and visual, must be designed in accordance with the professional nature of Hawaiian Eye.

Use of the Meeting Name/LogoThe name and logo of Hawaiian Eye are proprietary marks. Use of the meeting logo is expressly prohibited. Use of the meeting name including materials mailed to the Hawaiian Eye pre-registration list, must be submitted to Exhibit Management for review and approval; sample materials will be required in electronic and/or hard copy format before permission can be granted.

Use of Scientific Program ContentThe Hawaiian Eye meeting is not a public event. Programs presented at the meeting are for the education of attendees as authorized by Hawaiian Eye. Any use of the program content, the name of a speaker and/or program title, or the name of the Hawaiian Eye meeting without written consent of Hawaiian Eye is prohibited. For this purpose, “program content” includes, but is not limited to, oral presentations, audiovisual materials used by speakers and program handouts. This policy applies before, during and after the meeting.

Copyright InformationInformation displayed and/or presented at all sessions during the Hawaiian Eye meeting is the property of Hawaiian Eye and/or the presenter. Information may not be recorded, photographed, copied, photocopied, transferred to electronic format, reproduced or distributed without the written permission of Hawaiian Eye.

Mailing ListPre-meeting mailings increase booth traffic and exposure of your company’s products and services. To assist you in reaching this goal, one preregistration list for the Hawaiian Eye meeting will be available. Additional uses may be purchased for $1,000 per use.

The complete mailing list of preregistrants will be available on or after December 7, 2010.

The mailing list is only available in electronic format. Exhibitors who choose to mail promotional materials to our preregistration list must have their promotional item approved by Hawaiian Eye. A sample of the piece you will be mailing must be the final draft. The text of all mailers is subject to approval by Hawaiian Eye. Please remember that use of the name “Hawaiian Eye” is not permitted on promotional materials. If you are ordering lists for multiple mailers, you must provide a sample mailer for each list you wish to obtain. Please contact the Exhibit Manager for further details.

A signed copy of the Hawaiian Eye mailing list agreement must accompany all mailing list requests, regardless if being used for informational purposes or a specific mailing. Mailing list requests will not be processed without this form.

StaffingExhibits must be staffed at all times during the meeting. Those firms that do not keep their area staffed and operating until the official closing time jeopardize their participation at future meetings.

Notice of DisabilityIn compliance with the Americans with Disabilities Act of 1990, Hawaiian Eye will make all reasonable efforts to accommodate persons with disabilities at its meeting. Please call Hawaiian Eye with your requests.

Contests/Raffles/DrawingsHawaiian Eye is a professional, scientific, educational meeting; please keep this in mind when planning your contest, drawing, raffle, etc. Exhibit Management must approve all contests, lotteries, drawings, raffles and games of chance.All requests must be submitted to Exhibit Management for review and approved 30 days in advance of the meeting. No unapproved items may be used as a “prize.”

Reward to Participants at CME ActivitiesThe names or titles of CME activities, symposia, and other presentations or events associated with a CME activity are the property of Hawaiian Eye. Exhibitors and commercial supporters of those CME activities, symposia, and other presentations or events shall not use the names or titles of those activities, symposia, presentations, or events in promotional programs, campaigns, or other efforts to induce attendance. In addition, no exhibitor or commercial supporter shall reward any participant for attendance at a CME activity, symposium, presentation or event, including, but not limited to, gifts or prizes, either given directly or as part of a raffle or other similar contest.

Wireless Internet AccessThe use of Hawaiian Eye Electronic Information Center wireless access is not permitted within exhibitor booths. A form will be provided in the Exhibitor Service Kit for Internet access.

Exhibitor Functions/Hotel Space RequestHawaiian Eye has strict policies that limit unofficial activities throughout the week. These unofficial activities include social events, meetings, focus groups and industry-supported symposia that are not planned or sponsored by Hawaiian Eye.

Only exhibiting companies are eligible to host a third-party event. Unofficial activities cannot be held during the official meeting hours, or during an official Hawaiian Eye event such as breakfast, lunch or evening symposia or workshops. This also includes official Hawaiian Eye receptions. Please contact the Exhibit Manager for specific times.Exhibitors are not permitted to book space directly through the hotel. All requests for space and special programs must be submitted in writing on the meeting space request form included in your Exhibitor Service Kit. Meeting space requests are due by December 3, 2010.

999

Floor ReconfigurationHawaiian Eye reserves the right to reconfigure the exhibit hall floor plan. Hawaiian Eye also reserves the right to relocate any exhibit at any time. If the affected exhibitor does not agree with the relocation and wishes to withdraw from the exhibition, all application fees will be refunded.

Hawaiian Eye has the right to limit the number of exhibitors of similar products or services in order to ensure quality and a broad spectrum of products in limited exhibit space.

SalesThe purpose of the technical exhibits is to further the education of meeting attendees through product and service displays and demonstrations. Sales are permitted provided that the transactions are conducted in an appropriate and professional, business-like manner. Hawaiian Eye reserves the right to restrict sales activities that it deems inappropriate or unprofessional. Sales, canvassing or distributing promotional materials outside the exhibitor's own booth is not permitted. Solicitation of business except by exhibiting companies is prohibited.

No Solicitation PolicyThe exhibit hall will be strictly policed to eliminate solicitation of exhibitors by other exhibitors and third parties. If you are approached, please report it to the Registration Desk immediately. Individuals who fail to observe the Hawaiian Eye no solicitation policy will be removed from the exhibit hall and jeopardize the participation of the company they represent. Companies may only distribute promotional

materials from its designated exhibit booth area. Any distribution of promotional materials outside of your company’s exhibit booth will be a violation of the guidelines set forth by Hawaiian Eye and may subject your company to removal from the exhibit hall. This will be strictly enforced.

Disposal of Infectious ProductsExhibitors conducting wetlabs are required to use the official infectious waste contractor for waste disposal. This also pertains to exhibitors using any nature of sharp instruments.

Children’s Admission to the Exhibit HallChildren (age of 18 years or less) are welcome in the exhibit hall provided they are accompanied by a registered attendee and/or exhibitor at all times. No strollers are allowed for safety reasons. The registered attendee and/or exhibitor who is responsible for the child assumes all responsibility for damages to any exhibits.

Amendments to Rules and RegulationsAll matters and questions not covered by these regulations are at the discretion of Hawaiian Eye. Hawaiian Eye may amend these regulations at any time. All amendments shall be equally binding upon publication on all parties affected by them as the original rules and regulations.

Hawaiian Eye reserves the right, in its sole discretion, to limit participation of any organization or individual.

Hyatt Regency Maui Resort & Spa

200 Nohea Kai Drive • Lahaina, Hawaii 96761

Phone: (808) 661-1234 • Fax: (808) 667-4498

Facility InformationUtilitiesThe hotel will provide all electrical outlets and special lighting to exhibitors as ordered on the electrical order form. Special electrical requirements must be arranged directly with the hotel. Schedule of rates and equipment will appear in their entirety in the Exhibitor Service Kit.

Carpenters and Labor Hawaii is a “right-to-work” state, meaning that an exhibitor has the following options: 1) the exhibitor may install and/or dismantle his/her own booth, provided he/she is a full-time employee of the exhibiting firm; 2) the exhibitor may hire union labor through the official labor contractor; or 3) the exhibitor may hire union labor through another company with a current union contract or one that obtains its labor through the official labor contractor.

To avoid any misunderstandings regarding carpenters and labor, contact Exhibit Management. Hawaiian Eye will do its best to clarify this area of possible misunderstanding, so the show runs smoothly and cost effectively for every exhibitor. Don’t wait until after the show to resolve problems that can easily be taken care of in advance or on the spot. Current labor rates for straight time and overtime will be published in the Exhibitor Service Kit.

Exhibitor Appointed ContractorsExhibiting companies who plan to use the services of a display house/service firm other than the designated contractors must abide by the following:

• The exhibitor shall notify Hawaiian Eye in writing by December 3, 2010 of the names of the display house/service firm, address, telephone numbers and contact persons.

• The display house/service firm must furnish a copy of an insurance certificate to Hawaiian Eye in the amount of $1,000,000 liability to include property damage no later than December 7, 2010. The certificate must indicate full coverage for installation days and dismantling days.

• The appropriate number of personnel must be requested using the display house/service firm. Personnel order forms will be included in the Exhibitor Service Kit. Additional orders may be placed onsite.

• Upon arrival at the exposition site, display house/service firms must check in with Hawaiian Eye to receive work/labor badges, which will allow them access to the show floor.

• Display house/service firms may not solicit business on the exhibit floor at any time.

• Display house/service firms must follow all of the move-in and move-out rules in a timely and professional manner and must perform work within the Hawaiian Eye established deadlines.

• Display house/service firms must cooperate with the “official” designated contractors, especially by not interfering with the efficient use of an official contractor’s workers.

10111001111000100000000000000001000000001010100000000000

Exhibit Hall Floor PlanHyatt Regency Maui Resort & Spa

1111Federal ID# 22-3310161

General InformationHawaiian Eye 2011 (hereinafter referred to as Management) is hereby authorized to reserve space in the exhibit area of Hawaiian Eye 2011, to be held at the Hyatt Regency Maui Resort & Spa, January 16-21, 2011 in Ka’anapali, Hawaii.

Companies are urged to submit applications early. Exhibit space for 2011 is not guaranteed to any company. The 2011 application process will begin January 20, 2010 offering 2010 exhibitors a first-come, first-serve opportunity until capacity is reached or until March 16, 2010. As of March 16, 2010, remaining space will be available on a first-come, first-serve basis regardless of previous exhibit history.

2011 FeesThe 2011 booth fee is $7,900 for a 6' x 10' booth and $39,500 for a 12' x 20' island. The undersigned agrees to pay 50% of the rental fee with this application to Hawaiian Eye 2011, 6900 Grove Road, Thorofare, NJ 08086. Please make check payable to “Hawaiian Eye 2011” or complete the credit card information above. The balance of the booth fee is due by September 16, 2010. Booth space will be limited in 2011 so these deadlines will be strictly enforced.

Cancellation PolicyExhibitors must submit a written formal cancellation notice to Management in order for space to be released. Any exhibitor who wishes to release assigned space, must do so by September 16, 2010 to be refunded all fees paid to date minus a $750 administrative fee. For cancellations of space between September 17, 2010 and November 16, 2010, the exhibitor is responsible for 50% of the entire booth fee. Exhibitors who cancel after November 16, 2010 will be responsible for 100% of the entire booth fee. In the event the exhibit hall is sold out and we are able to resell your booth space, the cancellation penalty will be 50% of the rental charge.

Rules and RegulationsThe undersigned agrees to abide by all rules, requirements, restrictions and regulations as set forth in this agreement or as may be specifically designated by Management and the Hyatt Regency Maui Resort & Spa. Failure to abide by such rules and regulations will result in forfeiture of all monies paid or due Management under terms of this agreement.

The names or titles of CME activities, symposia, and other presentations or events associated with a CME activity are the property of Hawaiian Eye. Exhibitors and commercial supporters of those CME activities, symposia, and other presentations or events shall not use the names or titles of those activities, symposia, presenta-tions, or events in promotional programs, campaigns, or other efforts to induce attendance, without written permission from Hawaiian Eye. In addition, no exhibi-tor or commercial supporter shall reward any participant for attendance at a CME activity, symposium, presentation, or event, including, but not limited to, gifts or prizes, either given directly or as part of a raffle or other similar contest.

Exhibit Space1. All booths will be equipped with 8' backdrop and 3' side draperies. The basic

rate includes: Perimeter watchman/security guard, daily cleaning of aisles, general lighting, ventilation and a 7" x 44" two line identification sign.

2. List any exhibitor you prefer to be near:______________________________________________________________ ______________________________________________________________

3. List any exhibitor you prefer not to be near:______________________________________________________________ ______________________________________________________________

4. Applications received after November 5, 2010 will not be listed in the Official Program or Exhibitor Directory; however, will be listed in the Exhibitor Addendum.

5. Principal products/services to be displayed (check appropriate category):

❏ 1. Disposables ❏ 5. Surgical Instruments ❏ 2. Equipment ❏ 6. Miscellaneous/Other ❏ 3. Lenses (please specify) ❏ 4. Pharmaceuticals ______________________________

6. Preferred floor plan location Total number of booths requested: _________________________ Booth number choices: 1. ___________________ 4. _____________________________ 2. ___________________ 5. _____________________________ 3. ___________________ 6 _____________________________

* Management reserves the right to rearrange the floor plan or relocate booths and to limit the number of booth spaces per company.

Additional OpportunitiesFor more information, call Scott Wright at 1-877-307-5255 ext. 363.

Company Name _____________________________________________________________________________________________________

Address ____________________________________________________________________________________________________________

City ______________________________________________________State _____________________ Zip ___________________________

Phone w/ Ext. ______________________________________________ Fax ____________________________________________________

Submitted By _______________________________________________________________________________________________________

Contact Person _____________________________________________ Title ____________________________________________________

E-mail _____________________________________________________________________________________________________________

Date Received _________________

Sales Contact __________________

Cost of Space $ ________________

Space Assigned ________________

1st Deposit $ __________________

Date Received _________________

Balance $ _____________________

Date Paid ____________________

Office Use Only

JANUARY 16-21, 2011Ka’anapali, Maui

Application for Exhibit Space

Payment Information■ Enclosed is my check payable to “Hawaiian Eye 2011” paid in U.S. dollars, drawn on a U.S. bank.

■ Please bill my: ■ Visa ■ MasterCard ■ American Express Amount to Charge $

Account Number ______________________________________ Exp. Date _______ 3-4 Digit Security Code ___________________________

Signature ___________________________________________________________________________________________________________

Exhibition ListingPlease list the following information as you would like it to appear in the program book exhibitor listing: Company name, address, phone, fax, contact e-mail and Web address. Applications received after November 5, 2010 will not be listed in the symposium program.

Please fax form with exhibitor application to 856-848-3522.

Please note: Product and company descriptions will not be included.

Company Name _____________________________________________________________________________________________

Address ____________________________________________________________________________________________________

City _____________________________________________________ State _____________________ Zip ___________________

Phone and Extension _________________________________________ Fax ____________________________________________

Contact e-mail ______________________________________________________________________________________________

Web Address ________________________________________________________________________________________________

Exhibit ManagementHawaiian Eye 20116900 Grove RoadThorofare, NJ 08086-9447Telephone: 856-848-1000 x257 Fax: 856-848-3522

Facility Hyatt Regency Maui Resort & Spa200 Nohea Kai Drive Ka’anapali, Maui, HI 96761-1985Telephone: 808-661-1234Fax: 808-667-4498

Official Decorator Freeman 301 East Santa Ana Street Anaheim, CA 92805 Phone: 714-254-3400 Web: www.freeman.com

Official Show Carrier/Air Freight ForwarderEAX Worldwide7138 Navajo Road, Suite JSan Diego, CA 92119Telephone: 800-255-5584Web: EAXww.com

Exhibitor Communication Information

Future Meeting Dates

January 15-20, 2012

Grand Wailea Resort & Spa

Wailea, Maui

January 20-25, 2013

Hilton Waikoloa Village

Waikoloa, Hawaii’s Big Island

12

January 19-24, 2014

Grand Hyatt Kauai Resort & Spa

Koloa, Kauai

1313

Onsite Promotional Opportunities:Reach more than 1,000 ophthalmic professionals through sponsorship and support items

Sponsorship Items: Keycards$25,000 (1 available)Keycards are custom-printed with your logo/message and the meeting logo/design. Your logo is seen each time attendees use their keys to enter their rooms throughout all 6 days of the meeting.

Pocket Guides$25,000 (1 available)Pocket guides are custom-printed with 5 of yourads. These guides serve as attendees’ handy reference tools and include daily agendas, local dining, island activities and resort details/map.

Newspaper Delivery$19,500 (5 available)Newspaper plastic bags are custom-printedwith your logo/message and delivered on selected day to attendee rooms at the Hyatt Regency Maui Resort & Spa. Attendees enjoy reading local news and events brought to them with your message on top.

Exhibit Hall Bottled Water$19,500 (1 available)Bottles of water with your logo/message on custom-printed labels are distributedin the exhibit hall Sunday through Thursday.Attendees appreciate the refreshmentsbrought to them wrapped in your message.

Hotel Room Bottled Water$15,500 (5 available)Bottles of water with your logo/message oncustom-printed labels are delivered on selectedday to attendee rooms at the Hyatt Regency Maui Resort & Spa. Attendees appreciate the refreshments brought to them wrapped in your message.

Remote Control Covers$15,500 (1 available)Remote control covers are custom-printed with your logo/message and distributed to attendee rooms at the Hyatt Regency Maui Resort & Spa. Capture attendees’ attention with your personalized cover.

Clipboards$14,500 (1 available)Clipboards are custom-printed with yourcompany logo and the meeting logo and distributed at registration. Clipboards make it easier for attendees to sit comfortably while taking notes.

Continental Breakfast$12,500 (5 available)Paper coffee cups and napkins are custom-printedwith your logo. Always highly-attended, your logo will be seen on attendees’ paper products as they enjoy breakfast.

Coff ee Break$7,500 (5 available)Paper coffee cups and napkins are custom-printedwith your logo. Always highly-attended, your logo will be seen on attendees’ paper products as they break for refreshments.

Support Items:Meeting Bags$50,000 (1 available)Meeting bags are custom-printed with yourcompany logo and the meeting logo. Bags are an attendee favorite and used throughout all 6 days of the meeting and then taken home as souvenirs.

Badge Holders$25,000 (1 available)Badge holders are custom-printed with yourcompany logo. Your logo is worn by attendeesall day long throughout all 6 days of the meeting.

January 16-21, 2011Ka’anapali, Maui

14111411144414444444444444444444444441414144444444444

Company

Street Address

City State Zip Code

Submitted by Title

Phone Fax E-mail

Please direct all further correspondence to (if different from above):Contact

Street Address

City State Zip Code

You are hereby authorized to reserve the sponsorship and support opportunities indicated below for use in Hawaiian Eye 2011. By signing this application, the applicant agrees to fulfill all sponsorship and support responsibilities set forth by OCULAR SURGERY NEWS, SLACK Incorporated, Vindico Medical Education, and their agents. Failure to abide by these rules and regulations will result in forfeiture of all moneys paid or due Management under terms of this agreement. A 50% deposit is required at time of application submission and the balance is due by July 31, 2010.

Signature

OFFICE USE ONLY

Date Received _ _ _ _ _ _ _ _ _ _ _ _ _ _

Booth Assigned _ _ _ _ _ _ _ _ _ _ _ _ _ _

Cost of Booth _ _ _ _ _ _ _ _ _ _ _ _ _ _

First Deposit Received _ _ _ _ _ _ _ _ _ _ _ _ _ _

Check # _ _ _ _ _ _ _ _ _ _ _ _ _ _

Balance Due _ _ _ _ _ _ _ _ _ _ _ _ _ _

Mail or fax this form to:Mindworks Communications • Attn: Wanda Granato • 6900 Grove Road • Thorofare, NJ 08086-9447

Toll-free: 1-877-307-5255 • Fax: 856-848-6091

Sponsorship and Support Application

09-0158

❑ Keycards $25,000

❑ Pocket Guides $25,000

❑ Newspaper DeliveryPreferred Day: ❏ Monday ❏ Tuesday ❏ Wednesday ❏ Thursday ❏ Friday

$19,500

❑ Exhibit Hall Bottled Water $19,500

❑ Hotel Room Bottled WaterPreferred Day: ❏ Sunday ❏ Monday ❏ Tuesday ❏ Wednesday ❏ Thursday

$15,500

❑ Remote Control Covers $15,500

❑ Clipboards $14,500

❑ Continental BreakfastPreferred Day: ❏ Sunday ❏ Monday ❏ Tuesday ❏ Wednesday ❏ Thursday

$12,500

❑ Coffee BreakPreferred Day: ❏ Sunday ❏ Monday ❏ Tuesday ❏ Wednesday ❏ Thursday

$7,500

SUPPORT OPPORTUNITIESPlease check the appropriate box(es):

❑ Meeting Bags $50,000

❑ Badge Holders $25,000

SPONSORSHIP OPPORTUNITIESPlease check the appropriate box(es):