fidme presspack - 2015
TRANSCRIPT
Press Pack
www.fidme.com 02/2015
Launched in December 2010 by the mobile agency Snapp’, FidMe became quickly a success due to its usefulness for the daily needs of the «mshopper» (mobile end user).One year after its creation, the app counted already 1 million users. A growth explained by the progression of new uses for mobile phones, specifically for shopping.
A 2013 survey made by the National Syndicate of Direct Marketing shows that 52% of smartphones’ users wanted their loyalty cards in their mobile, while 45% their coupons and vouchers. Another survey carried on FidMe users in 2014 confirmed these statements: users have an average of 9 cards registered in their account and 78% of them wanted to receive personalized offers on their smartphones. Survey also revealed that 60% of users prefer to use a single app’ like FidMe to aggregate all their cards, instead of using one app per brand..
Compatible with every smartphone in the market, downloaded in 80 countries and available in 19 languages, FidMe is now the European leading mobile loyalty wallet application with more than 3.5 million users. Free and without ad, FidMe is the only app so far to gather both classical barcode loyalty cards from major retailers, and stampcards from franchises or small businesses.
About FidMe
FidMe by Snapp’Laurent Bourgitteau-Guiard+33 (0) 5 57 74 52 50 Grand Angle, Avenue Périé 33520, Bruges - France
«FidMe is the 6th more used app’ in France, behind titans such as Groupons, Ventes Privées, Voyages SNCF»
Source Médiamétrie 2014
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Universal mobile loyalty wallet
FidMe saves retailers and brands barcode’s cards: over 6 000 loyalty programs available.
FidMe gathers also stampcards from local small businesses, independent stores, franchises (fast food, coffee shop, restaurants, etc.).
FidMe is compatible with NFC and iBeacon technologies, it can be connected to constructors’ wallets like: Apple’s Passbook, Samsung Wallet and Microsoft Wallet.
The perfect shopping companion
Easy to use: Just scan your cards to save them in your mobile phone, then show them at the checkout to be scanned Or, scan a unique QR code at your shop to add a stamp in your card.
With BLE and iBeacon features, FidMe can warn you when you are close to a specific deal or a coupon connected to your cards. Geolocation and geofencing at their best!.
Personalized notifications are sent through the enhanced «coupon center» where you’ll find contextualized offers, depending of the content of your wallet.
Get instant access to discount or cashback offers by showing your mobile in store, replacing the always forgotten plastic card and avoiding the bulky wallet!
An active users community
Gaminification features like: friends sponsoring, points earning, sharing on social neatworks features, help create a community of more than 630 000 unique users per month.
Always getting bigger: every month, we welcome to our community almost a 100 000 new users!
FidMe for consumers A complete set of features in one single app’!
«Very practical! It avoids carrying with all your loyalty cards in a bulky wallet»
Nadine M.
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For retailers
FidMe reproduces every type of cards, in every format (barcode, 2D code, digits number, QR code…).
CRM connected: displays the loyalty scheme in FidMe, such as balance points, money balance, coupons, links to official apps’, PoS geolocation.
Backend with a content management system to create additional coupons and push them into FidMe. They are visible on the card and through the coupons center. Your client will be warn via notifications.
For franchises, independent stores and small businesses
Creation and digitalization of loyalty stampcards through personalized tools for the all kinds of loyalty programs.
Online loyalty management: statistics, analytics, anti-fraud tools, PoS management, etc.
Coupons campaign management with dashboards and real-time results. Coupons are visible by the whole FidMe community.
For cupons’ providers and brands
FidMe is a display media allowing advertisers to push coupons or offers to a specific group of users based on profile criteria.
Integration of coupons and offers in the coupons center.
Campaign reports, analytics, and real-time results based on targets.
FidMe for professionals instant visibility among over 3.5 million users!
«We wanted to launch a new loyalty program that was simple, innovative and affordable. We naturally chose FidMe because it has these three advantages.»
Alban Bennacer, Executive Manager at Hôtel Balladins Antony
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«FidMe allows me to have information about the uses of my card, like the number of users who recently opened it on their mobile phones or about he number of stamps my clients have recently added.»
Bruno Dujardin, KFC franchisor
They trust us
And thousands of other stores and independent shops.
Connected to FidMe (FidMeConnect)
Coupons’campaigns
Partners CRM software
Coupons’providers
They use FidMe «Stampcards»
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More than 3.5 million users
More than 630 000unique users per month
100 000 new accounts per month
More than 6 000 available loyalty programs
10 500 local shops registered
15 million digitalized cards
80 countries
19 languages
70 million FidMe points awarded
And still 4,5 Stars on applications’ stores
Key figures
«FidMe lightens your wallet and spirit by having all your loyalty cards when needed in your mobile phone!»
Yannick F.
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v.1 (2010) : Sauved barcode loyalty cards
v.2 (2011) : More languages and available cards, more compatible mobile phones
v.3 (2012) : Launch of stampcard loyalty programs for local shops and FidMe connect retailes
v.4 (2013) : M-Wallets’ connection
v.4.6 (2014) : Contextualized coupons center, personnalized and geofenced notifications
The evolution
«It was the head office who proposed me to try FidMe. The aim was to see if clients liked it. And well, they did!»
Pierre Lamour, Manager at Columbus Café Bordeaux downtown
2011 : Ecommerce Awards (Paris)
2011 : Internet Mobile Orange Award (Paris)
2012 : Ecommerce Innovation Award (Paris)
2012 : LSA Innovation Award (Paris)
2013 : Fodali - Innovation/ Green business Award (France)
2014 : Innovation Award - TakeAway Innovation Expo (London)
Our rewards : 14 prizes
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Media talks about us
«Easy to use, I can find all my loyalty cards in the same place.And have discount coupons as well.»
Sandra A.
APPLE« App of the week » on iPhone, May & October 2012, July 2013, January 2014 , Best apps 2012 selection
GOOGLE PLAYBest App’ Google Play April 2012Top 3 Best shopping App’ 2013
WINDOWS PHONEMicrosoft SelectionJULY & October 2012, January 2013, March 2014
NOKIA & BLACKBERRY Selection March 2012 & March 2013
Mobile players love FidMe
Find out some more on our blog http://blog.fidme.com/kit-presse-fidme/
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With FidMe, no more forgotten cards, no more bulky wallets! Always with you when you need it. This mobile loyalty wallet makes you never miss any coupon or deals from your favorite shops around you!
Available on every smartphone, in 18 languages, FidMe is the most complete mshopping app in the market.
Æ Works in every mobile phone!
Æ Free and no ad
Æ More than 3.5 million users in 80 countries
Æ Barcode cards and stampcards
Æ More than 10 500 connected proximity shops and franchises
Æ 100 000 new accounts per month
Æ Compatible NFC and iBeacon
FidMe in a nutshell
«FidMe has definitely solved the problem of lost and forgotten cards at home!»
Antoine T.
FidMe by Snapp’Laurent Bourgitteau-Guiard+33 (0)5 57 74 52 50Grand Angle, Avenue Périé33520, Bruges, France
[email protected] you need HD visuals? http://blog.fidme.com/en/fidme-press/
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